Jayesh Mathur

Product Manager

Faridabad, Haryana, India9 yrs 9 mos experience
Highly Stable

Key Highlights

  • Led successful product marketing initiatives across multiple companies.
  • Achieved significant growth in product adoption through strategic marketing.
  • Developed comprehensive resources aiding stakeholders in understanding products.
Stackforce AI infers this person is a MarTech and Consulting professional with expertise in product marketing and strategic initiatives.

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Skills

Other Skills

Customer ServiceEvent PlanningGo-to-market StrategyLeadershipMarket AnalysisMarket ResearchMarketing StrategyMicrosoft OfficePMMProduct MarketingProduct PromotionProject ManagementPublic SpeakingSalesSales Enablement

Experience

Zs

Senior Product marketing associate

Feb 2025Present · 1 yr 1 mo · Gurugram, Haryana, India · Hybrid

Webengage

Associate Product Marketing Manager

Jul 2023Feb 2025 · 1 yr 7 mos · Gurugram, Haryana, India · Hybrid

Valuefirst

2 roles

Marketing Manager

Apr 2021Jul 2023 · 2 yrs 3 mos · Hybrid

  • Led a team of three marketers
  • Contributed significantly to the integration process during Twilio's acquisition of ValueFirst in 2021, fostering close collaboration with counterparts in Twilio-San Francisco.
  • Worked closely with the META teams to elevate the adoption of WhatsApp business API among our customers. (Collaborative efforts in content marketing, industry solutions, and organizing customer events co-sponsored by META)
  • Conducted primary and secondary research on the email market in India to identify gaps and create a competitive plan for product teams to create differentiators.
  • Pioneered the development of a comprehensive use case encyclopedia, a valuable resource aiding both internal and external stakeholders in understanding ValueFirst's offerings (Check it out here: https://usecases.vfirst.com/).
  • Orchestrated the creation and execution of ValueFirst's monthly newsletter for two years, achieving higher than industry-average open and CTRs. (Open rates:~21%, CTR: ~2.9%)
  • Formulated and executed targeted ABM plans in collaboration with Sales teams, identifying strategic opportunities for deep relationship building and eventual upsells.

Assistant Product Marketing Manager

Jan 2020Apr 2021 · 1 yr 3 mos · Hybrid

  • Was responsible for product marketing initiatives for ValueFirst's Conversational AI products, Surbo and Botsup.
  • Crafted product decks, feature presentations, videos, case studies and brochures to effectively showcase the product portfolio.
  • Collaborated extensively with sales teams across APAC, ME, and SEA, tailoring solutions to drive increased product adoption among their clients.
  • Played a pivotal role in successfully launching ValueFirst's DIY chatbot platform, Botsup.
  • Worked with the product teams to create growth experiments and customer retention strategies. (Highlights: 5x growth in paid subscriptions within 6 months by creating compelling engagement and customer education campaigns)

Nirmaan consultancy services pvt. ltd

Senior Marketing Associate

Apr 2018Jan 2020 · 1 yr 9 mos · Gurgaon, India · On-site

  • Collaborated with my former boss in his business consulting venture.
  • Successfully executed three diverse projects in a span of 19 months.
  • Notable Achievements:
  • Orchestrated test marketing initiatives for an IT services client, resulting in a remarkable 40x increase in product adoption and a threefold rise in paid clients.
  • Worked closely with the leadership of an AgriTech startup, contributing to the seamless establishment of their operations in Gurgaon.
  • Conducted comprehensive market research for a Lighting Manufacturer, which helped shape their GTM strategies and led to a significant 1.5x revenue growth within nine months of our engagement.

Neotech systems pvt. ltd.

Marketing Engineer

Jul 2016Apr 2018 · 1 yr 9 mos · Gurgaon, Haryana, India · On-site

  • As a part of their dynamic marketing team I -
  • Spearheaded collaborative efforts in two successful product launches, working closely with the product teams.
  • Formulated and executed a comprehensive GTM strategy in collaboration with Directors and Consultants.
  • Led the creation of impactful collaterals, including brochures, videos, manuals, and product demos (Check out an example: https://www.youtube.com/watch?v=C_nhUnhL-Lc).
  • Conducted sales training sessions to enhance product knowledge and features understanding.
  • Played a pivotal role in the execution of 2 AceTech Events and Trade fairs, contributing to a rise in demand generation and branding

Education

Guru Jambheshwar University

Bachelor of Technology (B.Tech.) — Computer Science

Jul 2012Jun 2016

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