Jul 2023 – Feb 2025 · 1 yr 7 mos · Gurugram, Haryana, India · Hybrid

Apr 2021 – Jul 2023 · 2 yrs 3 mos · Hybrid

• Led a team of three marketers
• Contributed significantly to the integration process during Twilio's acquisition of ValueFirst in 2021, fostering close collaboration with counterparts in Twilio-San Francisco.
• Worked closely with the META teams to elevate the adoption of WhatsApp business API among our customers. (Collaborative efforts in content marketing, industry solutions, and organizing customer events co-sponsored by META)
• Conducted primary and secondary research on the email market in India to identify gaps and create a competitive plan for product teams to create differentiators.
• Pioneered the development of a comprehensive use case encyclopedia, a valuable resource aiding both internal and external stakeholders in understanding ValueFirst's offerings (Check it out here: https://usecases.vfirst.com/).
• Orchestrated the creation and execution of ValueFirst's monthly newsletter for two years, achieving higher than industry-average open and CTRs. (Open rates:~21%, CTR: ~2.9%)
• Formulated and executed targeted ABM plans in collaboration with Sales teams, identifying strategic opportunities for deep relationship building and eventual upsells.

Jan 2020 – Apr 2021 · 1 yr 3 mos · Hybrid

• Was responsible for product marketing initiatives for ValueFirst's Conversational AI products, Surbo and Botsup.
• Crafted product decks, feature presentations, videos, case studies and brochures to effectively showcase the product portfolio.
• Collaborated extensively with sales teams across APAC, ME, and SEA, tailoring solutions to drive increased product adoption among their clients.
• Played a pivotal role in successfully launching ValueFirst's DIY chatbot platform, Botsup.
• Worked with the product teams to create growth experiments and customer retention strategies. (Highlights: 5x growth in paid subscriptions within 6 months by creating compelling engagement and customer education campaigns)

Apr 2018 – Jan 2020 · 1 yr 9 mos · Gurgaon, India · On-site

• Collaborated with my former boss in his business consulting venture.
• Successfully executed three diverse projects in a span of 19 months.
• Notable Achievements:
• Orchestrated test marketing initiatives for an IT services client, resulting in a remarkable 40x increase in product adoption and a threefold rise in paid clients.
• Worked closely with the leadership of an AgriTech startup, contributing to the seamless establishment of their operations in Gurgaon.
• Conducted comprehensive market research for a Lighting Manufacturer, which helped shape their GTM strategies and led to a significant 1.5x revenue growth within nine months of our engagement.

Jul 2016 – Apr 2018 · 1 yr 9 mos · Gurgaon, Haryana, India · On-site

• As a part of their dynamic marketing team I -
• Spearheaded collaborative efforts in two successful product launches, working closely with the product teams.
• Formulated and executed a comprehensive GTM strategy in collaboration with Directors and Consultants.
• Led the creation of impactful collaterals, including brochures, videos, manuals, and product demos (Check out an example: https://www.youtube.com/watch?v=C_nhUnhL-Lc).
• Conducted sales training sessions to enhance product knowledge and features understanding.
• Played a pivotal role in the execution of 2 AceTech Events and Trade fairs, contributing to a rise in demand generation and branding