Jan 2023 – Present · 3 yrs 2 mos · Gurgaon,India

• As CMO of India’s most loved pizza brand, my role is to oversee all aspects of marketing and branding, with the core objective of making Pizza Hut pizzas accessible to a much wider and younger audience. To that end, I am closely involved with expansion into new markets, ensuring great value, launching disruptive products, and implementing distinctive marketing initiatives.

Jan 2020 – Sep 2022 · 2 yrs 8 mos

• Responsible for Global Brand Equity, Brand Purpose and Positioning, Core Strategy, Innovation RoadMap and Communication Development for a 1.3 bn Euro Brand with strong presence in both D and D&E Markets
• Re Orienting the business to a 2025 vision of faster- than- market growth model through the deployment of the Tea Flywheel Model and Future Ready Portfolio

Mar 2018 – Dec 2019 · 1 yr 9 mos

• Designing and Deploying Master Brand Communication strategy for Corporate Brand Unilever in India
• Responsible for driving all the HUL Corporate Brand Behaviour Change programmes, including spearheading the Unilever Sustainability Programs in India Specifically in key strategic areas of Health and Well Being
• Developing and executing, commercially viable, sustainable business model of Community Hygiene Center across India.
• Leading UN (UNICEF) and Government Partnerships in the area of WASH in India

Mar 2015 – Feb 2018 · 2 yrs 11 mos

• Brand Development lead for Lipton and Taaza for South Asia handling a portfolio of Euro 150 mn.
• Lead Market Development for new categories like Green Tea in India and Pakistan.
• Lead new format Innovation for the entire Tea Category for South Asia.

Feb 2013 – Feb 2015 · 2 yrs

• P/L responsibility of Kissan ( Jams ,Ketchup and squash )and Desserts portfolio including brands like Brown and Polson and Rex of Euro 84.2mn
• Led the Re launch of the Desserts portfolio in India
• Led one of the Most Awarded Campaigns of HUL, Kissanpur and the Digital campaigns for Kissan
• Led a team of 6 people including BMs, AMBs and Brand Executives

Mar 2011 – Feb 2013 · 1 yr 11 mos · Gurgaon, India

• Responsible for launching and managing Sensodyne in India which is GSKCH’s largest and fastest growing global brand and with which GSK India has forayed into the Oral Health care Segment
• Help build complete consumer and shopper understanding for the Oral health care category which will feed into the development of the brand vision board.
• Lead cross Functional Innovation teams to deliver innovations projects in the Oral Health care category aligned to the Global vision board

Aug 2008 – Mar 2011 · 2 yrs 7 mos · Gurgaon, India

• Part of the Core Project Leadership Team for the Biggest Re launch Project in the history of Horlicks Portfolio (across categories) in2010 by developing and implementing a completely new convergent strategy & brand architecture., leading the Media and Consumer experience work stream
• Led Projects on revamping Horlicks Flavour Portfolio for 2011 and beyond
• Led communications development, promotions, positioning for 6 thematic campaigns over 8 quarters
• Responsible for identifying the need, formulate and implement consumer research on Horlicks to drive long term equity as well as oversee product improvements

Jun 2006 – Jul 2008 · 2 yrs 1 mo · Gurgaon, India

• • Exploring market for high end refrigerators in India, brand communication, retail activation, Driving excellence at the point of sales to win customers and build brand salience