Jan 2018 – Present · 8 yrs 3 mos

Aug 2016 – Aug 2018 · 2 yrs

• Leading strategy for Leo Burnett's digital offering - Indigo Consulting and shaping key wins like Spotify, Google, Garnier among several other key accounts for Publicis Groupe.

Nov 2014 – Jul 2016 · 1 yr 8 mos · Mumbai Area, India

• Responsible for designing a Gamfied Referral & Advocacy platform, converting current users into a fans and advocates.

Sep 2013 – Oct 2014 · 1 yr 1 mo

• Planning lead for key accounts in Bombay.

Nov 2010 – Jul 2013 · 2 yrs 8 mos

• Started as a strategy planner for the retail practice and worked with the leadership team to re-orient it towards an upstream insights and strategy led Shopper Marketing practice.

Sep 2010 – Nov 2010 · 2 mos

Dec 2008 – Sep 2010 · 1 yr 9 mos

• Worked with the country head to help build Ogilvy’s Shopper Marketing practice from the ground up.Designed path to purchase journeys, explored mobile couponing models and designed shopper strategies for brands like Coca-Cola, Unilever among others.

Apr 2007 – Nov 2008 · 1 yr 7 mos · Mumbai Area, India

• Co-founded Blink Media which designed a smart shopping cart - an intelligent screen on a shopping cart which delivered coupons and content based on shoppers profile and location in-store. This was contextual advertising seven seconds before the buying decision.
• Responsible for defining the product strategy and UX efforts, apart from fundraising and partnerships with retailers and brands. While the 2008 market crash obliterated fundraising hopes, Blink Media eventually sold the IP to another venture targeting US markets.
• Media Coverage:
• Economic Times
• http://articles.economictimes.indiatimes.com/2008-08-23/news/28454383_1_shopping-cart-customer-funding
• WATShow
• http://www.watshow.com/2008/09/03/interview-with-the-blink-media-team-on-how-they-plan-to-change-the-way-we-shop/
• Mint
• http://www.livemint.com/Money/dBqqAD9VCQO9vhpVJoFG6K/Motley-bunch-shines-at-India8217s-most-watched-startup-e.html

Jan 2007 – Jan 2007 · 0 mo · Mumbai Area, India

• Short stint at Yellow - a creative agency working with leading FMCG brands on Brand Design & Strategy.