Nov 2015 – Present · 10 yrs 4 mos · Silicon Valley · Hybrid

• Author of “Making the Web Work: Designing Effective Web Applications.” One of the first books to discuss in detail the unique challenges and issues involved in designing Web-based applications and services. The book tackles this subject on three levels: 1) by describing a structured method for prioritizing and categorizing individual design decisions, 2) by offering a detailed analysis of various design options, and 3) by documenting established Web interface conventions. Individual chapters focus on conceptual modeling, task flow, information architecture, navigation, form design, online help, and visual design for Web applications.
• Keynote speaker on design leadership, technology, innovation, and the culture of Silicon Valley at Leading Design (London), Front Conference (Salt Lake City), O’Reilly Design Conference (SF), TEDx (Los Gatos), Herald Design Forum (Seoul), Unique Design Conference (Tel Aviv), Invision Design Forum (SF, LA, NYC), and more.
• Guest on multiple podcasts, including: Design Better, O’Reilly Design podcast, Design Details, Hacking UI, and Authentic Jobs.
• Mentored and advised design & executive leaders at Google, Apple, Nest, Rubrik, Lattice, Dropbox, Atlassian, and Invision.

Jun 2014 – Nov 2015 · 1 yr 5 mos · San Francisco Bay Area

• Partnered with C-suite leadership to institute a disciplined and transparent design process, operationalize the function of design, and rapidly scale both the size and output of the creative team.
• Reported to the Chief Creative Officer and oversaw various products and services including the mobile app, consumer website, outbound product emails, and B2B portal used by advertisers.
• Managed a UX design team of 40, including visual designers, product designers, prototype engineers, and producers. Initiated, championed, and developed the Design Operations group — helping to pioneer the function of DesignOps.
• Wrote and evolved the company’s Product Design career and skills ladder, one of the first such ladders created specifically for designers anywhere in the industry.

Oct 2011 – May 2014 · 2 yrs 7 mos

• Developed, designed, and championed a variety of products and initiatives used by employees working inside Apple Retail stores around the world. Solutions included in-store sales reporting tool, complete refactoring of in-store mobile checkout application, creative direction of 3rd party iPhone activation tool, and an interactive prototype of an in-store self checkout experience.
• Managed a team of 10, including visual designer, interaction designers, and product managers. Demonstrated the value of in-house design resources directly attached to the business unit by creating, prototyping, and championing innovative in-store applications.
• Collaborated with store managers and front-line employees to explore a broad variety of initiatives for better connecting staff and their customers and providing visitors more control and transparency of their experience.

Apr 2006 – Oct 2011 · 5 yrs 6 mos

• Led the UX design team during an era of iconic growth for Apple and the online store. Managed a creative team of 20 including visual designers, product designers, photographers, and producers.
• Drove and delivered a range of large-scale redesigns and original projects for Apple’s web-based online store. These included: the store’s merchandising experience; the cart and checkout areas; post-purchase and online self-service experiences; and a social-based question and answer service.
• Originated and directed the design of version 1 of the Apple Store mobile app, collaborating directly with key executives from Apple’s online and retail store groups.
• Served as Creative Director & Lead Designer for Apple Buy-Online / Pick-Up In Store service,the first omni-channel experience delivered by Apple.

Feb 2005 – Apr 2006 · 1 yr 2 mos

• Oversaw the design of Yahoo! Answers, the most successful product developed inside Yahoo! and the fastest property to attract 100M users at that point in the evolution of the Web.
• Managed a team of 20 visual and product designers delivering a variety of web-based products including: web search, image search, blog search, audio search, and more.