Oct 2024 – Present · 1 yr 5 mos

May 2024 – Present · 1 yr 10 mos · Switzerland

Jul 2022 – Jul 2024 · 2 yrs

• As the Horizontal User Research Lead for Google Play, I spearheaded cross-functional research initiatives to develop a comprehensive global catalog of Google Play’s core critical user journeys (CUJs) and a global user segmentation for its consumer services.
• I led strategic collaborations across multiple teams and organizations within Google Play, ensuring that CUJs and user segmentation were seamlessly integrated into product development processes, driving a user-centered design approach and informing product strategy.

Feb 2019 – Jul 2022 · 3 yrs 5 mos

• As a Staff User Researcher for Google Cloud Platform, I led user research initiatives to understand the needs and challenges of cloud users.
• I spearheaded research programs on e.g. User Trust, including the development of a Trust measurement scale, and Perceived Performance. A key part of my work was the collaborating with stakeholders across UX, product management, and engineering to turn insights into actionable recommendations for teams across Google Cloud Platform.

Jan 2017 – Feb 2019 · 2 yrs 1 mo

• As a UX Research Manager for Google Ads, I led a team of user researchers, research assistants and participant recruiters. I managed comprehensive user research programs, supporting our cross-functional team with critical insights to help shape product strategy and roadmap and create powerful and safe products for our advertisers and brands.

Jan 2013 – Jan 2017 · 4 yrs

• As a Senior User Researcher on YouTube Ads, I conducted in-depth research with advertisers using diverse methodologies, including field visits, interviews, observations, surveys, and usability testing.
• I developed the first comprehensive description of the different types of Google Ads users across enterprise, large, and small & medium business segments for my cross-functional team and the wider organization. My efforts helped establish UX as a valued and respected partner in product and roadmap planning.

Jul 2011 – Jan 2013 · 1 yr 6 mos

• As a User Researcher on Google's Emerging Markets team, I conducted studies with users and partners across SSA and APAC to understand the unique needs and behaviors of local customers. I collaborated with various stakeholders and teams, leveraging both qualitative and quantitative methodologies to gather insights that directly informed product development and improved user experience.

Mar 2006 – Jul 2011 · 5 yrs 4 mos

• In this role, I focused on optimizing consumer operations by analyzing market trends and customer feedback. I developed and implemented strategies to enhance customer experiences, streamline processes, and improve service delivery.

Sep 2021 – Feb 2025 · 3 yrs 5 mos

• Help tech professionals unlock their potential and grow both professionally and personally.

Feb 2005 – Jan 2006 · 11 mos · Stuttgart, Baden-Württemberg, Germany · Hybrid

• In collaboration with the Ministry of Economics Baden-Württemberg for the project "Mädchen können das mit Links", I served as the Project Lead, planning, coordinating, and executing computer and internet classes for primary school girls across participating schools in Stuttgart. I managed two course assistants and coordinated project deliverables with internal and external stakeholders.
• This experience enabled me to create engaging learning experiences that fostered digital literacy and confidence among young learners. I collaborated closely with teachers and school administrators to ensure the classes were both educational and enjoyable for all participants.