Ruchika Mohite

Digital Marketing Specialist

Pune, Maharashtra, India11 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Increased pipeline through targeted ABM strategies.
Improved engagement rates by 40% with personalized content.
Successfully launched new enterprise offerings.

Stackforce AI infers this person is a B2B marketing strategist with expertise in SaaS and digital marketing.

Contact

Skills

Core Skills

B2b Marketing StrategyMarketing StrategyContent StrategyLeadershipSales & Marketing

Other Skills

Account Based MarketingB2B MarketingBrand AwarenessBusiness-to-Business (B2B)CRMContent ManagementContent MarketingCustomer Relationship Management (CRM)Design ThinkingDigital MarketingDigital MediaEmail MarketingGo-to-Market StrategyGoogle AnalyticsMarket Research

About

As a B2B Account-based marketing strategist I focus on developing and executing go-to-market strategies for enterprise accounts in India, Southeast Asia, and the Middle East for Atlassian products & services. - Increased pipeline through targeted ABM strategies, campaigns, events, webinars, organic, & paid channels. - Improved branding by revamping the content strategy across all channels. - Improved engagement rates by 40% through personalized content. - Shortened sales cycles with effective outreach. - Successfully launched new enterprise offerings. - Onboarded and driven demand generation, event, and content agencies. - Overlooked all marketing channels & strategy for India [MNC & GCC], Southeast Asia, and Middle Eastern markets. - Established ICPs, personas, and messaging for the enterprise segment. - Created playbooks, SOPs, and processes for project documentation, organic social, events, etc.

Experience

Enreap

2 roles

Assistant Marketing Manager

Apr 2025 – Present · 11 mos

Sr. Account Based Marketing Specialist

Aug 2023 – Mar 2025 · 1 yr 7 mos

Hclsoftware

Associate Manager - Digital Marketing

Feb 2023 – Aug 2023 · 6 mos

B2B Marketing Strategy

Qed42

2 roles

Digital Marketing Strategist

Promoted

Jul 2021 – Jan 2023 · 1 yr 6 mos · India

My role encompassed:
Driving traffic, and engagement, generating leads, and building brand awareness
Ensuring consistency across all content assets
Strategizing and improving content delivery and promotion
Defining content architecture and strategy
Creating, tracking, and advancing the editorial calendar
Overseeing a team of content writers, designers
Collaborating with the SEO/SEM team to improve and monitor outcomes
Integrating content strategy and time-specific brand campaigns
Managing digital experiences and social content channels
Developing workflow processes to ensure efficiency

Marketing Project ManagementContent StrategySocial MediaMarketing StrategySEO CopywritingSales & Marketing+1

Digital Content Marketing Specialist

Apr 2019 – Jul 2021 · 2 yrs 3 mos · India

LeadershipMarketing Project ManagementStrategyProject LeadershipContent StrategySocial Media+7

Saksoft

Senior Digital Marketing Executive

Jan 2018 – Apr 2019 · 1 yr 3 mos · India

Faichi was acquired by Saksoft on the 1st January 2018

Project LeadershipSocial MediaGoogle AnalyticsMarketing StrategySEO CopywritingSales & Marketing+1

Faichi solutions

Marketing Associate

Mar 2016 – Jan 2018 · 1 yr 10 mos

My work involves:
Lead generation via marketing activities
Analyzing demand and competition
Devising and presenting ideas and strategies
Carrying out promotional activities (brand awareness)
Managing campaigns on social media (LinkedIn and Twitter)
Produce approved content for placement in newsletters, websites
Develop approved marketing collateral's to resonate with marketing initiatives (banners/diagrams/presentations/standee/video's/.gif)
Manage the company website
Generate reports via Google Analytics and analyzing them

Project LeadershipSocial MediaGoogle AnalyticsMarketing StrategySEO CopywritingSales & Marketing+1

E-zest solutions

Business Development Consultant

Sep 2014 – Feb 2016 · 1 yr 5 mos

e-Zest specializes in emerging technologies such as cloud computing, enterprise mobility, business intelligence, analytics and user experience.
I work with clients and partners in identifying, brainstorming and developing solutions that help them scale their business further.

Project LeadershipSales & Marketing