Jan 2021 – Feb 2024 · 3 yrs 1 mo

• Service Objects is a contact data validation company that provides multiple contact data validation services via batch or real-time APIs.
• Highlights of this role included:
• Developed a Go-to-Market (GTM) strategy that achieved the highest revenue for two consecutive years in the company’s history. increased sales by 70% YoY and tripled average contract value size.
• Leveraged AI to streamline manual marketing tasks such as content generation, campaign analysis, and audience segmentation, resulting in faster execution and improved ROI.
• Implemented AI-driven tools to support sales with lead scoring, outreach personalization, and pipeline management, increasing team efficiency and conversion rates..
• Led a full website redesign to modernize brand presentation and align messaging with go-to-market strategy, emphasizing solution-oriented positioning.
• Developed distinct USPs for each product and crafted competitive battlecards to enable sales with sharper market differentiation.
• Surpassed key performance indicators across both marketing and sales functions through targeted, data-driven initiatives.

May 2016 – Dec 2020 · 4 yrs 7 mos

• Hired as Director of Marketing to lead a strategic overhaul of marketing operations, elevate brand positioning, and drive measurable business impact. In this metrics-focused role, I built and executed 30/60/90-day action plans aligned with company objectives, ensuring performance targets were consistently met across brand development, campaign execution, press relations, website optimization, and sales enablement. Focused on strengthening brand identity, instilling operational discipline, and delivering results that supported both immediate growth and long-term market differentiation.
• Highlights of this role included:
• Cut annual ad spend by $120,000 without sacrificing MQL volume or quality by optimizing the marketing budget through rigorous performance analysis.
• Drove a 120% increase in website traffic and 2,000% growth in blog engagement by executing a content and social media strategy tightly aligned with audience needs and search intent.
• Repositioned service offerings through a full website redesign, shifting from volume-based lead generation to solution selling—improving persona alignment and reinforcing the go-to-market strategy.
• Led end-to-end execution of new product launches, overseeing messaging development, conversion-optimized product pages, sales enablement assets, and promotional campaigns.

Apr 2014 – May 2016 · 2 yrs 1 mo · Santa Barbara County, California, United States

• The Adizes Institute is a private, full-service, management consulting company with 60+ employees.
• I was hired to fill a newly created role to centralize and unify marketing operations by redesigning and rebranding the website. I formalized lead generation programs by leveraging book content and creating monthly webinars.
• Highlights of my accomplishments include:
• Rebranded and redesigned the website to establish a unified, updated, and persona-based messaging across all offices, which resulted +125% in traffic.
• Solidified decentralized websites across the globe to having all international offices using the corporate website.
• Leveraged company’s existing book content and launched monthly webinars to increase MQLs by 50%.
• Created an SEO strategy to define keywords to increase organic website traffic, which grew leads by 50%.
• Oversaw all publishing activities related to print and electronic books, including interfacing with international publishing contracts and launching 3 new book editions.

Jan 1999 – Apr 2014 · 15 yrs 3 mos

• Supportindstry.com was an online portal membership organization targeted to senior-level customer support service professionals.
• I created a website that through online content successfully generated thousands of leads for sponsor companies. I developed and managed strategic alliances with key media partners to generate brand awareness. Implemented SEO to drive organic traffic to websites. I conducted customer support-focused presentations at industry-leading conferences. I delivered customized customer service and support classes to clients.
• Highlights of my accomplishments include:
• Developed three leading industry websites with 25,000+ total subscribers targeting senior-level service and support professionals.
• Grew sales from the ground up to reach nearly $1M in annual sales.
• Established a consistent brand and membership model that became to “go-to” place for senior-level professionals to access industry-related research and information.