Akshara Haridasan

Product Marketing Manager

Bengaluru, Karnataka, India8 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in Product Marketing and Management.
  • Revamped video guides leading to enhanced customer engagement.
  • Strong background in sales enablement and market analysis.
Stackforce AI infers this person is a SaaS Product Marketing Specialist with strong sales engineering capabilities.

Contact

Skills

Core Skills

Product MarketingProduct ManagementSales Engineering

Other Skills

B2B MarketingB2B Marketing StrategyC (Programming Language)Content StrategyCustomer Relationship Management (CRM)Customer RetentionDigital MarketingEmail MarketingGo-to-market StrategyGrammarMarket ResearchMarketing StrategyMicrosoft ExcelMicrosoft OfficeMicrosoft Word

About

Technical Product & Solutions Marketer at ServiceNow | Saying YES to WORK and Driving Innovation and Transforming Customer Experiences.

Experience

Servicenow

Technical Product and Solutions Marketing Manager

Jul 2022Present · 3 yrs 8 mos · Bengaluru, Karnataka, India

Product MarketingProduct Management

Freshworks

2 roles

Senior Solution Consultant

Jan 2022Jul 2022 · 6 mos

Solution Consultant

Jan 2020Jul 2022 · 2 yrs 6 mos

  • Successfully positioned product features from the Freshworks’ suite of products by demonstrating and
  • solutioning to help prospective customers understand why Freshworks is important to their business.
  • Work closely with the Product Management team and other cross-functional teams ensuring a
  • CustomerFirst approach to help deliver the best solution for customers.
  • Performed market, customer, and competitor analysis to develop sales enablement material like
  • battle cards, sales playbooks for the Business Development team and Video Guides for customer
  • consumption which led to winning High Value deals.
  • Strategized and Spear-headed the revamp of the Freshdesk Video Guide resulting in ~145 videos
  • within a time-period of 15 days for customer consumption for better positioning of the latest branding
  • change amongst all our existing and prospective customers.
  • Worked independently with prospects/customer’s technical teams on understanding their use-case
  • and carry forward the conversation until deal closure.
  • Performed analysis to understand the region wise difficulty and how to Position and Sell the Support
  • Suite.
Market ResearchSales EnablementVideo EditingCustomer Relationship Management (CRM)Sales EngineeringProduct Marketing

Unifo solutions

Pre Sales Consultant

Jan 2018Jan 2019 · 1 yr · Chennai, India

Iwells management consultancy

2 roles

Project Coordinator

Nov 2016Apr 2018 · 1 yr 5 mos

  • Handled oil and gas projects based in India, UAE, Nigeria and Ghana on a consulting basis
  • Project tracking, scheduling and planning
  • Meeting with clients and handling negotiations
  • Exposure in handling contracts and procurement of oil and gas projects
  • Worked on the software called DDR, which is a drilling specific software useful for entering the
  • daily activities happening in a rig.
  • Reviewed quotes and made purchase orders

Project Coordinator

Nov 2016Apr 2018 · 1 yr 5 mos

Infosys

System Engineer Trainee

Nov 2015Apr 2016 · 5 mos · Mysuru Area, India

Education

Anna University Chennai

Bachelor of Engineering - BE — Computer Science

Jan 2011Jan 2015

DAV

Jan 2009Jan 2011

Bhavan's Rajaji Vidhyashram

Jan 2006Jan 2010

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