Oct 2021 – Apr 2023 · 1 yr 6 mos · Chennai, Tamil Nadu, India

• Onboarded design-tech companies from various industries by successfully negotiating a deal and getting the project extended based on the quality of content, concepts and design
• Ensured company outreach by connecting with CXOs from various design firms based out of India and USA and chalked out a scope of work with these firms
• Played the role of a project manager to deliver different expectations of various customers. Managed a team of 10 members in design, tech and marketing to achieve deliverables
• Devised content & engagement strategies to deliver key projects for clients. Ensured transparency by communicating progress to the external and internal stakeholders
• Managed the social media handles and devised a content strategy in order to drive internal branding activities for ensuring employee engagement

Feb 2019 – Jun 2020 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Played the role of a program manager and was responsible for charting business insights for marketing and product which brought in ~15 lakh filings in FY 2019-20
• Spearheaded the hiring program for tier-I and tier-II resources, hiring 75+ individuals for consumer sales, partnerships & offline marketing. Tied up with 3 partner agencies and managed relations with them
• Setup process flow & created 200+ partner-pages for corporates which helped the sales team close partnerships with these corporates
• Trained consumer sales & marketing interns on the sales pitch for consumer category. Partnered and managed external offline marketing agencies to conduct ~100 help desks and camps in corporates between March-May 2019
• Conducted extensive research programs for Clear-Invest category, analyzed market insights which helped in developing the Invest mobile app (currently under progress)
• Accelerated update of online content pages in the website which is the educational tool for prospective income tax filers and mutual fund investors. Revamped ~1000 content pages within a span of 2 months
• Played the role of a program manager for the launch of consumer investment and tax app. Responsibilities included product research, coordination with the product for app components, coordination with marketing for communications and branding.

Apr 2017 – Oct 2018 · 1 yr 6 mos · Greater Chennai Area

• Established partnerships with 15+ private and retail banks, MNCs, wealth management firms & PSUs
• Managed relations with distribution partners (banks) on product and market. Driven contests and programs with distributors ensuring flow of business, provided them with regular information on investor holdings and portfolio, advised and suggested them on investing strategy based on impact of market
• Planned & run NFO with ICICI wealth management and generated INR 14 Crores, this was the highest contribution done by ICICI wealth management towards a closed ended fund
• Designed & co-ordinated 20+ events with different banking partners resulting in growth of collective AUM by 25%

Apr 2014 – May 2014 · 1 mo · Chennai

• Summer internship on mutual fund sales. Conducted research on finance industry.

Feb 2013 – Jun 2013 · 4 mos · Greater Chennai Area

• Client servicing, marketing communications & Experimental marketing for offline events.