Feb 2023 – Jan 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India · Remote

• 🔸CX-WISE, an editorial series on customer service and marketing
• Elevated category awareness for CCaaS through CX-WISE. This thought leadership initiative is 100% organic with zero spends on ads and influencers.
• Published and distributed over 20 episodes as the podcast producer of CX-WISE. Recognized as the “Top performing content“ on Sprinklr’s LinkedIn.
• Content owner of AI-WISE, a content hub dedicated to thought leadership in artificial intelligence.
• Spearheaded the launch of the new CX-WISE & AI-WISE websites, owning and writing all content across 30+ pages to drive organic website traffic.
• Owned end-to-end management of all podcast episodes including guest reachouts, drafting interview questionnaires, editing video content, handling social media promotions and distribution.
• Leveraged insights from industry experts on the series to equip internal sales teams with deeper domain knowledge, enhancing their authority and enabling meaningful conversations with prospects at forums and events.
• Created supporting articles, decks and brochures to empower the sales team with the right resources based on TL content.
• 🔸Marketing campaigns and events
• Played a pivotal role in content research, post-production and social promotions for Socialverse 2023, a documentary-styled masterclass that generated a remarkable $2M pipeline within the first month of its launch. The campaign won the ‘Best Use of Influencer Marketing’ award from the Content Marketing Institute. It also won the ‘Best Campaign of the Year’ award at Sprinklr’s global marketing offsite event.
• Content PoC for masterclass episodes of CX-WISE'24 virtual summit.
• Content PoC for Unboxing Social, a LinkedIn live event that garnered a substantial viewership of 200 participants from both the United States and Europe.
• 🔸SEO
• Authored an SEO article that achieved the #2 ranking for the keyword 'social media advertising’ on Google within a month of publishing.
• Scripted videos for YT

Nov 2022 – Nov 2023 · 1 yr

Dec 2021 – Jan 2023 · 1 yr 1 mo · Chennai, Tamil Nadu, India · On-site

• 🔺Built the content strategy ground up for account-based email marketing campaigns. Delved deep into competitor analysis and crafted a solid product messaging framework.
• 🔺Identified the key pain points of competitors' customers by analyzing various review sites and YouTube. This ensured the email content directly addressed their needs and challenges. As a result, achieved 25% open rate and contributed to a remarkable 3x increase in the sales pipeline.
• 🔺Spearheaded thought leadership content through blogs and white paper focusing on the RevOps and sales commissions niche, resulting in 300-500 unique page views and 200 downloads, primarily from the U.S.
• 🔺Led the content efforts for the ASC 606 product feature launch, a critical compliance requirement for sales commission software. This included creating content for various touch points such as landing page, internal sales collaterals, customer emails, blog and guide.
• 🔺Increased organic traffic by 3x while also enhancing search engine visibility and website domain rating by performing outreach for guest blogging.
• 🔺Conducted comprehensive SEO competitor analysis, identified key areas for improvement and optimization.
• 🔺Created and curated info from survey forms for RevOps communities to understand user preferences and develop
• highly relevant content for the target audience.

May 2020 – Oct 2021 · 1 yr 5 mos · Chennai, Tamil Nadu, India

• ▫️Created 170+ customer testimonial videos, leveraging them for sales enablement and marketing.
• ▫️Collaborated with design and product marketing teams
• to align content with sales strategies, providing customized collateral to support pitches and boost lead conversion.
• ▫️Single PoC to launch the revamped corporate website, comprising over 35 webpages for the IPO Day. This involved rebranding efforts aimed at transitioning the brand messaging from “Customer for Life” to “Delight Made Easy."
• ▫️Performed in-depth competitor research to support decision making for the new employer brand messaging and positioning before IPO. The impact was significant and it effectively communicated the value proposition to employees, stakeholders, investors and customers.
• ▫️Played a key role as the brand custodian, ensuring consistency in brand voice and language across key touchpoints, including the website, marketing collaterals, customer testimonial videos, review sites and internal knowledge portals.
• ▫️Built and standardized the storyboarding framework (narrative structure, tone of voice) for customer case studies and videos.

Jun 2019 – Apr 2020 · 10 mos · Chennai, Tamil Nadu, India

• - Single PoC for corporate website updates and handled CMS for the brand pod