Astha Dangi

Product Marketing Manager

Bengaluru, Karnataka, India5 yrs 6 mos experience

AI Enabled

Key Highlights

Achieved 40% increase in app installs quarterly.
Boosted sales by 15% through affiliate marketing.
Led impactful D2C strategies with high engagement rates.

Stackforce AI infers this person is a Product Marketing Specialist with expertise in SaaS and e-commerce industries.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyEmail MarketingMarket ResearchAffiliate MarketingInfluencer ManagementMulti-channel MarketingSearch Engine Optimization (seo)

Other Skills

GTMContent MarketingEvent MarketingSocial Media MarketingDirect Mail MarketingMarketing StrategyReporting & AnalysisKOL ManagementVendor CoordinationData AnalysisInfluencer MarketingMessagingCollateral Materials DevelopmentProduct Launch PlanningSocial Media

About

Results-driven Product Marketing and Communication professional with over 5 years of experience in driving brand growth through innovative strategies, GTM planning, digital marketing, and stakeholder management. Proven expertise in delivering impactful campaigns, enhancing customer engagement, and achieving measurable business outcomes in the SaaS, e-commerce, and Financial Services sectors.

Experience

Fintellix

Product Marketing Specialist

Jun 2025 – Present · 9 mos · Bengaluru, Karnataka, India · Hybrid

Product MarketingGTMContent MarketingEvent MarketingSocial Media MarketingGo-to-Market Strategy

Career break

Health and well-being

Sep 2024 – May 2025 · 8 mos · Bengaluru, Karnataka

Bread financial

Direct Channel Marketing Analyst

Nov 2022 – Aug 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

● Led D2C (Product) and ECM strategies for clients and products through email and direct mail campaigns (Programmatic Direct Mail), achieving an 18% average open rate through A/B testing.
● Developed campaign tracking systems and collaborated with vendors for marketing campaigns.
● Conducted competitive research and market analysis to identify whitespace opportunities and refine positioning.
● Designed and presented channel performance reports to leadership, facilitating data-driven decisions.

Email MarketingDirect Mail MarketingMarket ResearchMarketing StrategyReporting & Analysis

Shopee

Senior Analyst- Affiliate Marketing

Jan 2022 – Apr 2022 · 3 mos · Bangalore Urban, Karnataka, India · Hybrid

● Recruited and activated over 20k affiliate partners with a 40% conversion rate, boosting sales by 15% in 3 months.
● Managed Shopee’s affiliate program and ensured timely payments to partners.

Affiliate MarketingKOL Managementinfluencer managementVendor CoordinationData Analysis

Apna

Product Marketing

Mar 2020 – Jun 2021 · 1 yr 3 mos · Bengaluru, Karnataka · Remote

● Led GTM execution for app launches, driving a 40% increase in installs per quarter.
● Built influencer marketing campaigns, securing 200+ mentions and enhancing brand credibility by 35%.
● Developed marketing collateral, including blogs, videos, and case studies to drive engagement.
● Worked closely with product teams to align messaging with user pain points and product capabilities.

Influencer MarketingSocial Media MarketingContent MarketingProduct MarketingGo-to-Market StrategyMessaging+2

Targetrecruit

Marketing Associate

Jan 2019 – Feb 2020 · 1 yr 1 mo · Bengaluru Area, India · On-site

● Launched multi-channel marketing campaigns, increasing inbound leads by 30% YoY.
● Played a key role in rebranding efforts across US and EMEA, boosting brand awareness by 20%.
● Enhanced website traffic through SEO strategies, content creation, and performance tracking

Social MediaSearch Engine Optimization (SEO)Email MarketingMulti-Channel MarketingContent StrategyCanva