Jun 2021 – May 2022 · 11 mos · Bengaluru, Karnataka, India

• In my role at Cognizant, I transformed partner marketing into a growth engine, aligning seamlessly with Google Cloud Platform (GCP) and Microsoft solutions. As a strategic marketing leader, I drove brand recognition, deepened partner relationships, and accelerated revenue growth across diverse markets.
• Driving Strategic Growth: Spearheaded high-impact marketing strategies that elevated Cognizant as a trusted partner in the Google Cloud and Microsoft ecosystems, creating value for clients and partners alike.
• Empowering Sales Teams: Crafted and delivered targeted enablement programs, equipping sales teams with the insights, narratives, and tools to effectively position transformative solutions and close deals.
• Leading High-Impact Events: Orchestrated impactful trade shows, user conferences, and executive roundtables, fostering meaningful connections and showcasing Cognizant's expertise within the cloud and digital transformation space.
• Strengthening Ecosystem Partnerships: Cultivated strong relationships with key partners through innovative engagement strategies, including digital newsletters, exclusive experiences, and tailored communications.
• Enhancing Market Positioning: Conducted proactive analyst briefings and effectively managed industry engagement, positioning Cognizant as a leader in digital innovation and cloud transformation.
• Maximizing Marketing Investments: Strategically managed a global marketing portfolio, ensuring consistent messaging, optimizing regional outreach, and achieving measurable brand impact.

Jan 2021 – Jun 2021 · 5 mos

• At Wipro, I led strategic marketing initiatives that positioned the company as a trusted partner within the AWS ecosystem, driving visibility, credibility, and measurable growth. As a marketing leader, I seamlessly connected business units, alliance managers, and sales teams, ensuring cohesive and impactful partner marketing.
• Strategic Partner Positioning: Elevated Wipro’s brand within the AWS ecosystem by crafting and executing targeted partner marketing strategies, positioning the company as a preferred partner for AWS.
• Accelerating Pipeline Growth: Developed and executed go-to-market (GTM) programs alongside alliance managers, implementing a programmatic approach to proactive demand generation and pipeline expansion.
• Maximizing Marketing Investments: Planned, tracked, and optimized the utilization of Marketing Development Funds (MDF), ensuring maximum return on investment for partner marketing initiatives.
• Driving Multi-Partner Campaigns: Designed and executed targeted campaigns for OEMs, digital solutions, cloud services, and infrastructure partners, enhancing market impact and strengthening partner alignment.
• Building Strategic Connections: Fostered strong internal relationships with practice leaders, business heads, and sales leadership, advocating for partner solutions and reinforcing their value within the organization.
• Delivering Strategic Insights: Provided quarterly growth reports to the Function Head, delivering actionable insights into partner marketing performance and areas for optimization.
• Leading Comprehensive Marketing Strategy: Crafted and executed the annual marketing strategy for the partner ecosystem, aligning efforts with organizational goals and partner priorities.
• This role allowed me to transform strategic partnerships into growth engines, leveraging collaborative marketing, demand generation, and strategic alignment to drive market impact.

May 2019 – Jun 2021 · 2 yrs 1 mo

Mar 2016 – Jan 2021 · 4 yrs 10 mos

• As a part of the sports marketing team of Wipro, I had a chance of Working with Chelsea Football Club and worked on prestigious tournaments like Wimbledon and US Open.
• Have first hand experience of:
• Event Designing & Planning
• Event Execution
• Venue Operations
• Client & Sponsor Servicing
• People & Vendor Management
• New Sports Activation

Jun 2012 – Jan 2016 · 3 yrs 7 mos · Bengaluru Area, India

• Aditi Technologies is a 'Cloud First' Technology Services company; transforming the way Global Companies run their businesses. We've helped over 150 companies run and transform their business with cloud platforms across IaaS, PaaS and SaaS. We specialize in cloud workloads across IaaS migration, SaaS enablement, Data Orchestration and Mobile Workloads for product companies, e-commerce, media and travel verticals; across multiple cloud platforms like Windows Azure, Salesforce.com, and Amazon Web Services. Recognized as one of the Top 3 Microsoft Cloud Partner for 3 years in a row & voted as a Top 10 IT Workplace by the Great Place to Work Institute.

Feb 2011 – May 2012 · 1 yr 3 mos · New Delhi Area, India

Dec 2010 – Jan 2011 · 1 mo · Gurgaon, India

• Was Part of the OCER plan (Oberoi Central Employment Register).

Jan 2010 – Mar 2010 · 2 mos · pune

• Salesify, a leading provider of B2B lead generation services, helps our clients create pipeline and accelerate revenue by identifying, profiling, nurturing and connecting with the right decision makers within their targeted customer and prospect accounts. Salesify services include custom, targeted B2B contact lists; account profiling and competitive research; phone-based lead nurturing campaigns; appointment setting; inbound lead generation qualification services; and CRM database cleansing. We deliver high quality, cost effective services and programs, tailored to address each customer’s unique requirements. With over 300 clients, Salesify has a proven track record of helping some of the world’s largest technology companies drive revenue.
• Salesify was named to the Inc. 5000 in both 2010 and 2011, and was named one of the fastest growing companies in both 2009, 2010 and 2011 by the Silicon Valley Business Journal. Salesify also was a Stevie Awards 2011 winner honored as the "Sales Department of the Year - Services" and was a finalist in the "TeleSales Team of the Year" category.
• Specialties
• Contact Discovery /Custom-Built B2B Contact Lists, Account Profiling, Competitive Intelligence, Lead Generation, Event Promotion, Appointment Setting, CRM Data Cleansing, Contact Vertification, Data Appends