Oct 2019 – Jan 2022 · 2 yrs 3 mos

• As Veeam’s Chief Marketing Officer (CMO), I lead Veeam’s global marketing organization with the charter to accelerate growth, drive the company’s brand momentum as the #1 provider for Backup solutions that deliver Cloud Data Management, and fuel innovation across every aspect of Veeam’s marketing machine.
• Lead a team of 400+ global marketing professionals with 5 direct reports and an annual budget of $100M+
• Lead all aspects of marketing including digital marketing, solutions/product marketing, company messaging/positioning, competitive intelligence, field marketing, research and customer insights, , marketing communications and sales enablement reporting to the EVP/Co-founder.
• Partner closely with product development, product strategy, alliance business development and sales teams to develop aligned GTM strategies and programs

Jan 2018 – Oct 2019 · 1 yr 9 mos

• Lead Global Product and Solutions Marketing and Digital Marketing/Campaigns at Veeam which includes tightly aligning the strategy, content and execution for Veeam's product and solutions GTM and campaigns. Responsibilities include:
• Product and platform positioning, messaging, naming
• Business value and industry-specific messaging
• Alliance positioning and messaging
• Product launches
• Sales and channel enablement
• Competitive and market analysis and sizing
• Customer knowledge: macro and individually
• GTM strategy and orchestration: product campaigns and promotions
• Product and solutions content on Web, including use cases and industries
• Analyst Relations

May 2017 – Dec 2017 · 7 mos · Mountain View, CA

• I led all aspects of Marketing for Intermedia including digital marketing, communications, product marketing, demand generation, channel marketing, alliances and field marketing, and brand.

Apr 2013 – May 2017 · 4 yrs 1 mo

• Lead a team of 160 global marketing professionals with 11 direct reports and an annual budget of $59M
• Lead all aspects of marketing including solutions/product marketing, brand, field marketing and internal/external communications reporting to the CEO
• Transforming team to be metrics and value driven and moving from traditional marketing to higher ROI digital and social channels
• Shifting team to market applications/solution benefits vs. technology/products
• Implemented best-in-class content and demand strategy frameworks; launched 8 integrated global campaigns to drive demand and awareness resulting in a pipeline of $317M in 2014, (+9% vs. 2014 w/ 5% lower budget)
• Go-to-market includes:
• o Horizontal: Enterprise and SMB
• o Verticals: Healthcare, Education, Government, + others
• o Business Functions: Finance, Facilities, IT, Sales, Human Resources + others.
• Lead all aspects of product and service launches including messaging/positioning, asset development and sales enablement/training
• o Lead largest and most successful solution launch in the history of the company on October 7, 2015
• Partner closely with product development and sales teams to develop aligned GTM strategies and programs
• Company spokesperson to press and analysts
• Lead company transformation of messaging, positioning and values
• Partner with CEO to develop powerful keynote presentations
• Member of the Polycom Office of Strategy and Technology (OST).
• o Team of five responsible for product roadmap prioritization and differentiation, concept to market, and strategic direction and vision, enabling the creation and delivery of differentiated, next-generation solutions that advance Polycom’s leadership
• Highlighted in CMOs of Silicon Valley – Ten You Can’t Miss by Aragon Research in December 2013
• Winner of SiriusDecisions 2014 ROI Award for marketing excellence and Defy Distance Campaign

Jul 2011 – Apr 2013 · 1 yr 9 mos

• Continued responsibilities from VP of Global Solutions Product Marketing and added managing industry analyst relations, customer advocacy/customer council leader and product marketing teams
• Direct reports included: Vice President, Analyst Relations, Vice President Product Marketing, Sr. Director, Services Marketing, Sr. Director Mobility and Alliances, Sr. Director Competitive Intelligence, Sr. Director Cloud and Service Provider Marketing and Director Marketing Operations
• Led Polycom’s largest launch in the history of the company on October 8, 2012 by opening the NASDAQ market, hosting 100+ industry and financial analysts and webcasting to 10,000 attendees
• Key part of executive team to lead Polycom re-brand in 2011 (Wainhouse interview)
• Led content development and executive keynote messaging for TEAM Polycom – Polycom’s annual sales and partner event (2,000 attendees)
• The company grew 23% in 2011

Jan 2010 – Jul 2011 · 1 yr 6 mos

• Managed global solution product marketing team
• Work closely with CEO, CMO and executive team to develop strategic company, product and solution positioning and messaging
• Developed all content for web, sales teams, collateral CEO webcasts & multimedia assets
• Led all product, service, promotions and solution launches
• Led go-to-market plan for acquisitions
• Shifted company from product centricity to solutions including integration with partners and professional services
• Managed a global team of 45 marketing professionals
• .

Jan 2009 – Feb 2010 · 1 yr 1 mo

• Led global solution product marketing across all product lines: Voice, Video and Services
• Managed a team of 38 responsible for solution strategy, messaging/positioning, content/marketing assets including the web and all collateral, competitive analysis, launches, sales tools, training and promotions
• Company grew 27% in 2010 and stock price increased 62%
• Led marketing for Voice Communications Division
• Managed a team of 17 product marketing professionals focused on 3 product lines: desktop, conferencing & wireless
• Led commercial relationship with Microsoft: developed roadmap, negotiated contracts & managed cross functional teams

Jun 2007 – Jan 2009 · 1 yr 7 mos

• Managed an organization of 180 professionals in Engineering and Product Management with revenues of $207M (20% growth) in 2007 and $230M (11% growth) in 2008
• Managed multiple locations and cultures: San Jose, Vancouver, India & Thailand
• Developed 3 year strategy and managed 4 product portfolios – both software and hardware
• Developed and managed key partnerships with Avaya, Nortel, Cisco BroadSoft, Interactive Intelligence, Digium and multiple other partners
• Award winning products/strategies: Frost & Sullivan VoIP product line strategy of the year and InfoWorld Technology Product of the Year Award for SoundStation IP 4000 and SoundPoint IP 650
• Conducted due diligence and integration of $220M SpectraLink acquisition, adding WiFi and DECT solutions to the portfolio

Oct 1999 – May 2007 · 7 yrs 7 mos

• Responsible for developing and implementing global marketing strategies to drive sales and profitability for the Voice Communications Division ($189M revenue in 2006 w/ 60% gross margins)
• Grew the business 105% from 2003 to 2006
• Managed all worldwide marketing activities for VoIP and circuit switched product lines including: product positioning, pricing, packaging, PR, Web site, channel and end user promotions and business development
• Initiated segmentation and pricing research to develop highly targeted marketing programs to maximize revenue
• Increased market share from 80% to 93% in one year in the conferencing category
• Managed marketing programs through 100’s of indirect channel partners and ITSP’s
• Developed sales tools including collateral, online training, interactive CD’s, presentations and quick sell guides
• Launched integrated marketing campaigns using online, print and direct marketing mediums
• Managed technology and marketing partnerships with Nortel, Avaya, Dell, InFocus, AT&T, Sprint and VoIP providers
• Led and implemented new product development process
• Successfully launched 25+ new products in worldwide markets
• Lead 3 year strategic plan for Voice Division

Jan 2000 – Jan 2000 · 0 mo

• Managed all marketing aspects of the Palm.Net wireless Internet service for the Palm VII including product management duties in the areas of customer service, operations, billing, Web site portal, pricing, collateral, direct marketing, public relations, new products and services, service positioning and launch plans
• Grew subscriber base to over 100K customers
• Led strategic justification, analysis and Product Management integration for $80M acquisition of AnyDay.com
• Negotiated business development deals with content aggregation and e-mail partners
• Provided product specs for integration of Palm wireless Internet services into Palm devices and the Palm O/S
• Content & Access representative for Palm’s Road Map Council where all products and services are evaluated for strategic value, revenue opportunity, functionality and resources
• Developed marketing requirements documents and functional requirements documents for new services and led cross functional teams to built, test and roll-out
• Managed customer acquisition budget of $16M – provided strategic direction and creative briefs for web marketing, direct mail and advertising

Jan 1998 – Jan 2000 · 2 yrs

Jan 1995 – Jan 1998 · 3 yrs

• Responsible for strategic positioning, promotions, pricing, product management, customer retention, direct mail, competitive analysis, and all marketing analysis and budgeting for a $400M region
• Key team member to help manage through hypergrowth from $100M to $400M
• Successfully created, analyzed and implemented new pricing across consumer and business segments
• Developed and implemented over 20 promotions that increased QoQ customer growth by over 15%
• Responsible for new product introductions and management of over 15 products
• Provided strategic positioning direction to PR and advertising agencies
• Managed advertising agency in the development of advertising and collateral
• Developed strategies and assisted with the execution of the CDMA Digital launch in the San Francisco Bay Area
• Built and managed a team of six marketing professionals
• Recipient of Managerial Excellence Award

Jan 1994 – Jan 1995 · 1 yr

• Introduced and managed new products, pricing and promotions for the Bay Area Region
• Prepared the Region's 1994 and 1995 Annual Revenue and Customer Budget
• Nominated by Area President to attend five-week GTE Marketing Management Development Program