Sandy Ono

CEO

San Francisco, CA, United States22 yrs 7 mos experience

Highly Stable

Key Highlights

20+ years in marketing and sales effectiveness
Led transformation projects for Fortune 500 companies
Expert in go-to-market strategy and operations

Stackforce AI infers this person is a strategic leader in high-tech marketing and business development.

Contact

sandy.hr.lee@gmail.com LinkedIn

Skills

Core Skills

Marketing StrategyLeadershipBusiness DevelopmentStrategyAnalyticsEcommerceManagement ConsultingBusiness StrategyBrand Management

Other Skills

B2B revenue growthBrand extensionCRMCentralizing marketing organizationsCo-op marketing programsCompetitive AnalysisConsultingCost restructuringCross-functional Team LeadershipCustomer Relationship Management (CRM)Customer acquisitionDigital experienceDigital marketingDigital transformationEnd-to-end strategy

About

I focus on leading Go-to-Market strategy and operations to maximize customer value and business growth in the high-tech industry. With 20+ years of experience in marketing and sales effectiveness, my experiences range from customer analytics, digital marketing, marketing organizational transformations, eCommerce, to branding and launching new business divisions. I have helped Fortune 500 companies and top brands drive large scale transformation projects. In particular, I have led projects focused on centralizing marketing functions, driving marketing spend efficiency and ROI, re-engineering marketing and sales operations processes, enabling cost restructuring, and supporting large scale mergers and acquisitions. I enjoy translating strategic visions into operational plans and working with cross functional teams to execute on the plan.

Experience

Opentext

2 roles

Head of Partners Sales & Global Alliances

Jun 2023 – Present · 2 yrs 9 mos

Leading business development for growth through strategic partnerships across all ecosystem segments including Technology/ISV, Cloud Service Providers, Global System Integrators, Resell and Distribution, and Managed Service Providers. Establishing joint go-to-market strategies & programs and incubating new partnerships.
Responsible for Partner Sales and accountable for delivering on revenue targets by segment and geography. Managed team of 100+ enterprise partner and alliance managers to drive achieve results. Fostered SMB partnerships to drive expansion with 10,000+ MSSPs for cybersecurity business.

Business developmentStrategic partnershipsRevenue targetsJoint go-to-market strategiesBusiness DevelopmentStrategy

EVP & Chief Marketing Officer

Jan 2022 – Present · 4 yrs 2 mos

Driving transformation growth initiatives across the company. Shaping and implementing end-to-end strategy to execution for key new business models and integrated operations across corporate functions.
Leading global brand to demand for OpenText across ten business units (Content, Experience, Cybersecurity, DevOps, Service Management, Observability, Analytics, etc.) and all customer segments (ENT, SMB, Consumer). Driving growth and innovation through the power of strategic positioning, product marketing, pricing, sales enablement, digital marketing, BDR/SDR account development, field marketing, and more. Developing go-to-market strategies and running product-to-market across the company.
Leading Global Communications across 180+ countries. Overseeing all internal employee engagement and external communications including PR, AR, and influencer programs. Established and matured award-winning in-house creative agency responsible for all advertising and corporate events. Building customer marketing and competitive insights to bring forth customer centricity across the company.

Transformation growth initiativesEnd-to-end strategyProduct marketingSales enablementDigital marketingMarketing Strategy+1

Hewlett packard enterprise

3 roles

VP of Growth Marketing

Apr 2021 – Jan 2022 · 9 mos

Drive HPE’s digital transformation through marketing. Shape GTM strategy and market approach. Implement innovative digital analytics efforts to advance customer acquisition and retention strategies.

Digital transformationGTM strategyCustomer acquisitionRetention strategiesMarketing StrategyAnalytics

VP of Marketing Strategy & Analytics

Nov 2015 – Apr 2021 · 5 yrs 5 mos

Led marketing strategy, planning, and performance management. Managed annual planning, financial architecture for marketing investments, and operating model design. Defined KPI framework and marketing mix.
Drove Marketing M&A for large scale spin-offs and divestitures. Oversaw 10+ integrations of tech and talent acquisitions into HPE Marketing for all marketing functions to realize synergies.
Led team of marketing data scientists to design customer analytics that drive sales and marketing results. Guide competitive and market intelligence team to inform GTM strategies. Managed global media programs and revenue operations team to drive innovation and growth.
Spearheaded SMB Segment Marketing worldwide across 30 countries. Led campaign creative development and digital demand generation efforts for transactional business. Oversaw end-to-end content marketing programs from thought-leadership to merchandising to engage with emerging and mid-sized businesses.
Incubated and established global sales communications function and transformed global customer references program.

Marketing strategyPerformance managementKPI frameworkMarketing mixMarketing StrategyAnalytics

VP of eCommerce

Nov 2015 – Apr 2021 · 5 yrs 5 mos

Led global eCommerce team of 200 in serving top enterprise customers. Shaped eCommerce strategy and growth of B2B and B2b revenue through eCommerce. Collaborated across functions with IT, sales, BU, and marketing to deliver end-to-end digital experience.

eCommerce strategyB2B revenue growthDigital experienceMarketing StrategyeCommerce

The walt disney company

International Business Development

Jun 2008 – Aug 2008 · 2 mos · Burbank, CA

Led international development projects for brand extension within the Parks & Resorts Business Development team. Focused on urban entertainment zones in Japan and expansion of park in China. Developed pricing strategies and assessed market size and entry strategies.

International developmentBrand extensionMarket entry strategiesBusiness DevelopmentMarketing Strategy

Deloitte

2 roles

Customer Strategy & Marketing Operations Consulting

Promoted

Aug 2003 – Oct 2015 · 12 yrs 2 mos · San Francisco

Collaborated in teams to advise and assist high tech clients on go-to-market strategy and operations. Defined marketing analytics roadmaps, drove marketing process simplification, and centralized marketing organizations. Delivered a holistic program to assess and improve quote-to-order sales processes.
Developed branding strategy and executed marketing communications plan for launching a B2B product within digital media sector. Designed and developed co-op marketing playbook at a larger retailer. Drove rebranding and synergies work streams during a large merger transaction. Developed CRM capabilities roadmap for a gaming company.

Marketing analyticsProcess simplificationCentralizing marketing organizationsManagement ConsultingMarketing Strategy

Strategy Consulting and Business Analyst

Aug 2003 – Jun 2007 · 3 yrs 10 mos · San Francisco

Supported projects in establishing a marketing ROI program, establishing marketing metrics, improving advertising and production processes, driving cost restructuring under M&A situations, conducting due diligence for divestitures, improving annual planning and financial processes, and implementing large scale IT systems

Marketing ROI programMarketing metricsCost restructuringManagement ConsultingBusiness Strategy

Ford motor company

Brand Management

Jun 2002 – Aug 2002 · 2 mos · Orange County, CA

Spent two summers on the Lincoln brand team. Developed an exit strategy for a discontinued vehicle to retain customer base and drove launch of co-op marketing programs for sound systems within new release of vehicle.

Brand managementCo-op marketing programsMarketing StrategyBrand Management