Aruna Ravichandran (she/her)

CEO

Los Gatos, California, United States30 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led Webex's largest rebranding in 25 years.
  • Achieved 800 million media impressions in a global campaign.
  • Built high-performance global teams with low attrition.
Stackforce AI infers this person is a SaaS marketing leader with extensive experience in product marketing and brand strategy.

Contact

Skills

Core Skills

Marketing StrategyProduct MarketingBrand ManagementDigital MarketingBusiness DevelopmentGo-to-market StrategyMarket ResearchSoftware DevelopmentTechnical Architecture

Other Skills

AnalyticsApplication Performance ManagementAutomation of analytics and processes at scaleBusiness AlliancesBusiness AnalysisBusiness PlanningBusiness StrategyCloud ComputingCollaborationCross-functional Team LeadershipCustomer EngagementData CenterDemand GenerationDigital Demand GenerationEnterprise Software

About

Global CMO | Strategic Growth Leader | Product Brand Stewart | Customer champion I drive measurable growth by blending strategic clarity with modern marketing execution. With deep expertise across SaaS, hardware, and digital services, I leverage cutting-edge B2B marketing tools — and now, AI — to scale brands, simplify complexity, and deliver tangible results. Throughout my career, I have elevated marketing functions into world-class, revenue-driving organizations — consistently expanding markets, building purpose-driven brands, and sustaining long-term customer growth. A strong advocate for entrepreneurial cultures, I bring a disciplined, metrics-driven approach while fostering innovation, agility, and collaboration. I’m committed to continuous learning and have embraced AI to enhance strategy, creativity, analytics, and operational excellence across all areas of marketing and leadership. I thrive at the intersection of data and storytelling: simplifying customer pain points into powerful narratives that resonate and convert. My leadership style is results-obsessed, customer-centered, and team-first. I build high-performance global teams, expand serviceable markets, and drive alignment across diverse industries, including Cloud, IT services, and financial services. Core strengths: • Building scalable SaaS/digital GTM models • Driving marketing ROI through analytics, AI, and precision • Developing global consistency while nurturing local innovation • Leading with empathy, focus, and authenticity If you’re passionate about strategic growth, purposeful branding, and marketing that moves the needle — let’s connect.

Experience

Cisco

2 roles

SVP & CMO - Collaboration, Enterprise Networking, AI

Dec 2024Present · 1 yr 3 mos

  • Chief Marketing Officer (CMO) for the Collaboration & Webex Business ($5B)
  • Leading end to end global marketing encompassing:
  • Webex Suite, Collaboration Devices, Webex Cloud Contact Center
  • Product Marketing Leader - Networking Portfolio ($20B)
  • Driving product marketing initiatives for Cisco's comprehensive Networking Portfolio, including:
  • Campus and Branch Switching, Routing, Wireless, ThousandEyes, Cisco Spaces
CollaborationWebex SuiteProduct MarketingGlobal MarketingMarketing Strategy

SVP & CMO, Collaboration

Aug 2018Dec 2024 · 6 yrs 4 mos

  • Led the biggest rebrand in Webex's 25-year history centered around inclusivity, repositioning Webex from a legacy meetings product to a leader in collaboration with a new route to market: Webex Suite
  • Launched a global brand campaign in 23 markets: Driving hybrid work showcasing how customer McLaren Racing's is successfully transitioning to hybrid work with Webex Suite, resulting in the highest engagement of any campaign by Cisco with 800 million media impressions and 356 million digital views in two months.
  • Played a pivotal role in bringing Webex technology to NASA's Artemis 1 mission as an executive champion and sponsor resulting in tremendous brand awareness for Webex brand
  • Built and run Webex's annual user conference - WebexOne, resulting in 76K global registrants, 5.2M+ keynote views in 2022.
  • Built global demand gen campaigns aligned with sales plays, leveraging digital techniques like SEO, email, webinars, ABM etc, delivering more than 25% contribution to pipeline consistently, and created upsell and cross-sell campaigns contributing to 65% marketing influenced pipeline.
  • Built out repeatable analyst and product launch strategy regarded as the trailblazer across Cisco.
  • Built and scaled CXO program, creating close relationships with CIO/CTO/CXOs, resulting in the expansion of share of wallet and closing large renewals for Cisco.
  • Conceptualized and launched Hybrid Work Experience Center in San Jose, showcasing how customers can reimagine hybrid work resulting in tremendous growth for hardware portfolio.
  • Motivated employees around a shared vision resulting in the lowest attrition across Cisco with less than 2% in FY22.
  • Results:
  • Webex Suite grew 176% in FY22,
  • 25% of pipeline generated by marketing and 65% influenced pipeline
  • CXO programs and Hybrid Work Experience Center helped expand share of wallet and close large renewals
  • Employee motivation and talent development initiatives maintained the lowest attrition rate across Cisco.
RebrandingGlobal CampaignsDemand GenerationCustomer EngagementBrand ManagementMarketing Strategy

Fast company executive board

Executive Board Member

Jan 2023Present · 3 yrs 2 mos

California polytechnic state university-san luis obispo

Member of the Board of Advisors

Apr 2019Present · 6 yrs 11 mos · San Luis Obispo, California Area

Forbes technology council

Member of Council

May 2017Present · 8 yrs 10 mos

Ca technologies

Vice President, Global Devops Marketing

Jan 2014Aug 2018 · 4 yrs 7 mos · San Francisco Bay Area

  • CA Technologies was acquired by BROADCOM for $19B in July 2018
  • Responsible for leading large geographically distributed diverse Product marketing for a portfolio of $1.5B+ Devops products in Continuous Delivery ( Dev-Test-Release products) and Agile Operations(APM and IM products) spanning both SaaS products and On-premise products spanning 4 Gartner Magic Quadrant Markets (MQ) - ARA and 3 Forrester waves.
  • CMO for BlazeMeter and lead all aspects of marketing - product, field, demand generation for the SaaS product based on JMeter OpenSource technology
  • Product marketing portfolio includes: Application Performance Management (Wily), App Experience Analytics (Mobile APM - SaaS and on-premise), Unified Infrastructure Management(Nimsoft), eHealth, Spectrum, NetQOS etc), Performance Management, Service Virtualization (LISA/ITKO), Release Automation (Nolio), Automated Testing (LISA/ITKO)), Test Data Management ( Grid Tools Acquisition), BlazeMeter / JMeter ( Performance Testing SaaS and In- Premise) and several OEM partnerships ( Perfecto Mobile, Soasta) . Authored DevOps for Digital Leaders sold on Amazon
  • Responsibilities include:
  • Manage a large distributed team of direct reports - VP's/Sr. Director(s) across the various products - organization
  • Manage product marketing, business development, competitive intelligence, Sales enablement, Digital Marketing, Thought leadership, technical marketing, solutions marketing across the DevOps portfolio
  • Key spokesperson to analysts/press/customers for DevOps
  • Responsible for DevOps partnerships - GSI/Channel partner
  • Main marketing executive responsible for several acquisitions -GridTools ( Test Data Management), BlazeMeter ( Performance testing), Automic ( Release Automation)
  • Lead Cloud marketing and Developer marketing strategy and GTM
  • Key spokesperson at various events: DevOps Summit Sweden, Gartner Symposium Brazil , CA World , Gartner DC IOM Dec Information Week Elite 100 CIO , Gartner IOM SPS
Product MarketingBusiness DevelopmentDigital Marketing

Juniper networks

Vice President, Marketing and Strategy, Software and SDN

May 2012Jan 2014 · 1 yr 8 mos · sunnyvale, ca

  • Responsible for product marketing, strategy and technology partnerships for Juniper Networks Software Division; Responisble for leading the product and solution marketing function and defining the branding, messaging, positioning, and execution of Juniper's Software Defined Networking (SDN) portfolio. This spans products across both Service Provider (Routing) and Enterprise segments (Data Center, Campus and Branch) business across Juniper. Also, responsible for Juniper's Network Management business, SaaS/Cloud Offering - Junosphere and the Contrail SDN Controller
  • Also responsible for incubating the Juniper Cloud Partner program and building out the technology center for SDN/Cloud partnerships.
  • Lead the business development efforts on building partnerships with OpenStack and CloudStack.
  • Key accomplishments and results:
  • Part of the core team which created launched Juniper's SDN vision and strategy in January of 2013
  • Launched Contrail Beta (Juniper's $176M SDN acquisiion) at interop and lead successful launch of Contrail - SDN Controller - http://storify.com/JuniperNetworks/contrail-coverage
  • Lead the stratetgic decsion to Open Source SDN Controller - responsible for building, managing the community of http://opencontrail.org
  • Juniper had established highest share of voice in SDN - 50% when compared to Cisco, HP, VMware and others in 2013.
  • Built teams from cradle & directed teams of industry experts to drive priority projects
  • Created consistent value proposiiitons, messaging framework, segmented positioning
  • Lead a company-wide effort for business tranformation model (naming, licensing, pricing) and GTM tied to the entire software portfolio
  • Lead the GTM for building new software partnerships around Cloud and SDN
  • Key spokesperson with analysts and customers (Gartner Symposium India - 13, Orlando 13)
  • Major advocate and key person to build a strong social media presence across Juniper leveraging blogging, twitter and participation in key industry events
Product MarketingStrategyPartnership DevelopmentBusiness Development

Hewlett packard enterprise

3 roles

Sr. Director, Product Marketing

Promoted

Jan 2004May 2012 · 8 yrs 4 mos

  • 2008 - 2012: HP Software
  • Promoted rapidly to grow from Product markeitng manager to Group Manager/Director/Sr.Director with increasing responsibilities.Responsible for one of the largest business'es within HP Software - Business Service Management ($1B ) which includes- Network Management (NMC), System Management (OMC) (legacy Openview) and Application Performance Management (BAC/Mercury Interactive acquisition), which play into 3 key areas - Hybrid Delivery/Cloud, Mobility and Application Transformation. Also, responsible for leading HP Configuration Management System marketing team. HP CMS includes the market leading HP Discovery & Dependency Mapping products and the HP Universal Configuration Management Data Base.
  • Leader, Responsible for managing a large geographically dispersed team Group Product Marketing Managers/Directors, and responsible for leading go to market strategy responsible for revenue attainment, strategic positioning, field enablement, sales engagement as well as leading analyst and press activities.
  • 2006-2008: Sr. Product Marketing Manager : HP Security Division - Atalla
  • Responsible for defining GTM Strategy, Roadmap, marketing for Enterprise Security focused on Compliance, Encryption and Key Management various encryption clients (storage, file-system, application, SAN Appliance etc.). Also responsible for defining the market, pricing, licensing, competitive analysis and GTM strategy.
  • 2004 - 2006: Product Marketing Manager : HP Storage Division - XP
  • Product Marketing Manager responsible for several key software products for high end storage disk arrays (XP) responsible for generating MRD, market/industry research activities, competitive research and responsible for the delivery of new product introduction deliverables; product presentations, pricing strategies, marketing collateral. Worked closely with OEM partner Hitachi in defining the future roadmap and direction of all the storage disk array software products.
Product MarketingGo-to-market StrategySales Enablement

Director/Engineering Manager/Functional Architect

Promoted

Jan 2000Jan 2004 · 4 yrs

  • Director/Engineering Manager/Technical Architect of the MCServiceGuard GUI (SGMGR) team. Responsible for writing investigation report, gathering requirements, designing the modules and their interfaces and directly responsible for managing the large team of geographically distributed engineering team
  •  Managed a geographically distributed large team of engineers. Responsible for mentoring, coaching, as well as review all their documents, managed their schedule, helped with design of framework and infrastructure for QA and testing.
  •  Functional architect responsible for design, development, testing, support, documentation ( entire product life cycle) for several releases of the product.
  •  Wrote technical papers and was a speaker at several technical conferences
  •  Worked extensively with usability teams and ran several focused groups with customers to get requirements to build a more robust product.
Product MarketingMarket ResearchSales Engagement

Software Engineer

Jan 1996Jun 2000 · 4 yrs 5 mos

  • Engineer responsible for design and development of server modules for usage and billing management software integrated with HP Openview called Smart Internet Usage.
Software DevelopmentTechnical Architecture

Ibm corp

Software Intern

Jun 1994Dec 1994 · 6 mos

  • Responsible for design and development of test suites for messaging product.
Software Testing

Education

Santa Clara University Leavey School of Business

MBA — General Management and Marketing

Jan 2006Jan 2009

Santa Clara University

Masters — Computer Engineering

Jan 1997Jan 1998

Northwestern University - Kellogg School of Management

Chief Marketing Officer (CMO) Program

Jan 2019Jan 2019

Bangalore Institute of Technology

BS — Computer Science

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