May 2023 – Mar 2025 · 1 yr 10 mos · Palo Alto, California, United States · Hybrid

• Cyber Resilience Platform | From $510m to $1.1B Subscription ARR | 47% and 43% YoY Growth.
• Led complete marketing transformation driving successful IPO and market leadership position:
• Delivered 47% and 43% growth on flat budgets by deploying AI at scale and establishing center of
• excellence in India.
• Market Positioning: evolving from old back-up and recovery, re-positioned Rubrik as definitive
• cyber resilience leader in a market disrupted by ransomware and ever evolving threats.
• Category Leadership: Created and defined Cyber Resilience category, achieving #9 ranking in
• Forbes Cloud 100 and top-right and most visionary Leader position in Gartner Magic Quadrant.
• IPO Excellence: Orchestrated successful NYSE debut (April 2024).
• Pipeline Generation: Delivered over $2B ACV pipeline per year.
• Brand Amplification: Negotiated groundbreaking terms with NYSE, transforming
• IPO into phenomenal brand awareness campaign that doubled share of voice vs. competitors.
• Event Innovation: Built virtual event capabilities, delivering 20K+ attendees per quarter.

Sep 2018 – May 2023 · 4 yrs 8 mos · San Francisco Bay Area, CA and Woodland Hills, CA

• SaaS modern accounting platform | From $200m to $550m ARR | 2023: $591m revenue
• Led four global business functions—Strategy, Marketing, Business Development, and GTM
• Enablement—with operational accountability for 250 employees. Mandate included product
• innovation, M&A and corporate development, competitive intelligence, packaging and pricing
• strategy, demand generation, digital/partner/channel marketing, brand, analyst relations, and
• enablement across all commercial teams.
• Revamped positioning, messaging, and sales resources, driving accelerated pipeline growth.
• Spearheaded go-to-market partnerships—enabled BlackLine to become SAP’s fastest-growing
• cloud partner in its first reseller year.
• Built and transformed a high-performing BDR team that supplied 45 top sales reps, including half
• of the company’s top 10 sellers.
• Launched a customer advocacy program with 4,000 champions and 2,000 public reviews,
• quadrupling reference accounts.
• Evolved global events towards pipeline acceleration. BeyondTheBlack series attracted 26K people,
• 4x prospects, 69% of customers and over $300 ARR in the room. NPS 83 in 2022.
• Optimized marketing tech stack for speed and efficiency; deployed large-scale ABM.
• Increased share of voice among SaaS Finance & Accounting vendors from 9% to 14%.

May 2017 – Sep 2018 · 1 yr 4 mos · San Francisco Bay Area

• Acquired by SAP for $2.5 billion in 2018 | Cloud sales operations, compensation, and learning
• solutions | 2018 $320m revenue | Rule of 40 company: Growth 30%, Opt. Income 10%
• Reporting to the CEO, managed all marketing functions and relationships with ISVs (i.e. Salesforce, SAP) and Systems Integrators (i.e. Accenture).
• Harmonized positioning and messaging after integrating 4 acquisitions to accelerate growth.
• Doubled rate of creation of pipeline creation while keeping a flat YoY budget.
• Established partnership with Microsoft, expanded relationship with Salesforce and Accenture.
• Nurtured nascent OEM relationship with SAP, becoming SAP’s fastest growing OEM partner.
• Brought SAP CEO as keynote speaker at annual conference. Acquisition conversations started.
• Ranked CallidusCloud as THE leader in Gartner Sales Performance Management Magic Quadrant.

Nov 2015 – May 2017 · 1 yr 6 mos · San Francisco Bay Area

• Cloud billing, subscription & revenue management | VCs: Bain Capital, Hummer Winblad |
• 240 employees | Customers: Adobe, Audi, Experian, Pitney Bowes, Roku, ZipCar
• Reporting to the CEO, responsible for brand strategy, corporate and product marketing, vertical strategy, analyst relations, demand creation, market development (SDRs/tele), RFx responses, social media, PR and communications, sales enablement and training.
• Multiplied by 2.4x the Pipeline/Spend ratio: created 49% more pipeline spending 40% less money.
• Revamped demand generation with an Account Based Marketing (ABM) strategy and cutting edge technology.
• Doubled the productivity per Sales Development Representative (meetings and opportunities).
• Revamped marketing tech stack. Refined lead scoring, nurture tracks, sales SLAs and processes.
• Developed and rolled out new positioning and messaging. Developed 1st ever Pricelist.
• Standardized sales content with packaged Sales Kits and RFP tool. Grew 8x available references.
• Earned and marketed top ratings by 5 analyst firms (Gartner, Forrester, MGI, TEC, Blue Hill).

Oct 2013 – Nov 2015 · 2 yrs 1 mo · San Francisco Bay Area

• Acquired by E2Open | Leader in cloud supply chain planning | 200 in Deloitte FAST 500 |
• 420 employees | Customers: HP, Lenovo, Nissan, Jaguar, Toshiba, Monsanto
• Positioned Steelwedge as the absolute leader in Sales & Operations Planning (S&OP) market.
• Raised $22.5m in March 2015 from Camden Partners and Mainsail Partners.
• Leader in the Gartner Magic Quadrant for S&OP; Visionary in the MQ for Supply Chain Planning.
• Transformational marketing plan delivered 5.2x pipeline coverage; influenced 100% of closed deals.

Jun 2007 – Oct 2013 · 6 yrs 4 mos

• Marketed the logistics and supply chain suite (€1.3B annual revenue, 6,000+ customers). Strategy, positioning, awareness, demand gen for 20 solutions. Launched 6 new solutions.
• Grew Logistics Software revenues 165% in 2010 and 112% in 2011. Grew market share by 50%.
• Took SAP to leadership in market share in the $1B/year Transportation Management market.
• Turned around SAP warehouse management product. Grew revenue 550% between 2009 and 2011.
• Drove high impact global marketing plan: 126 external events in 5 continents in 2011; 143 in 2012.
• Integrated SMARTOPS acquisition and launched SAP’s first supply chain SaaS solution.
• Changed Gartner negative perception, engineered Leader positions in Quadrants for WMS & TMS.

Apr 2004 – Jun 2007 · 3 yrs 2 mos

• Created industry-specific auto-ID solutions for logistics, asset management, and anti-counterfeiting.
• 0 to 350 customers in 3 years, $120 million in revenue. Team received MVP SAP Labs Award, 2006.
• Evangelist featured at key conferences (RFID Journal, RFID World, Sensors Expo, SAPPHIRE).

Sep 1999 – Apr 2004 · 4 yrs 7 mos · San Francisco Bay Area

• Siebel Systems created the CRM category. It was the Fastest Growing Company 1999-2001 in USA. Acquired by ORACLE for $5.9B
• Provided strategic planning and analytical and process support to EVP of Global Sales.
• Managed weekly sales forecast and execution process for opportunities over $1M.
• Created Sales Analytics, 1st ever Business Intelligence solution for territory and pipeline mgmt.