Nov 2023 – Nov 2025 · 2 yrs · Santa Clara, California, United States · Remote

• Transformed the marketing function into a growth driver for GlobalLogic, a Hitachi Group Company - $2B revenue with over 33k employees globally. Highlights include:
• Launched a refreshed, modernized brand across all channels
• Elevated GlobalLogic’s voice in the market—with media and analysts. Achieving #1 share of voice against direct competitors
• Grew the social presence to 1M+ followers
• Built a Center of Excellence marketing function model aligned to growth, enabling the over 75 marketing professionals to deepen their skills
• Engineered impact across industries, services, regions and contributed to building True One Hitachi with a content-led campaign model

Sep 2022 – Nov 2023 · 1 yr 2 mos

• Responsible for the industry go-to-market marketing strategy in North America for the $30B business across 5 industry groups. Built and scaled client relationship marketing - the account-based marketing team to enable client centric marketing for priority accounts around the globe. Led a team of 70+ people with a client-led approach -- driving revenue, building relationships and enhancing reputation - helping clients create 360° value.

Sep 2020 – Sep 2022 · 2 yrs

• Lead the industry go-to-market strategy for 5 industry groups in North America for the $30B business. Built and scaled the account based marketing team to enable client centric marketing for priority accounts. Enabled and grew a team of 70+ people with a client-led mentality - expanding our perception, relevance, brand love, and most of all, help our clients create 360° value.

Mar 2020 – Feb 2023 · 2 yrs 11 mos

• Responsible for leading the marketing + communications strategy to drive business growth in the Northeast Market Unit across all Services and Industries. Priority cities include Philadelphia, New York and Boston.
• Led the opening of the North America Flagship Innovation Hub in New York, One Manhattan West - welcoming back over 7,000 people, engaging clients and collaborating with New York Community organizations.
• As the Executive Sponsor of the M+C Apprentice Program, uber focused on growing diverse untapped talent pools, prioritizing potential, and investing time in these individuals.

Apr 2019 – Mar 2020 · 11 mos

• Lead a global team of marketing + communications professionals to ensure that Accenture was differentiated and preferred by buyers and influencers for the $7B Health & Public Service operating group.

Jun 2014 – Apr 2019 · 4 yrs 10 mos

• Led a global team to deliver go-to-market programs to drive preference and ultimately purchase with priority clients.
• Developed and led the content strategy for Global Public Service Industry, including 10 industry segments - content with a powerful, differentiated and united presence — and be the convener of conversations around the topics we want to own with our targets.

Mar 2008 – Jul 2015 · 7 yrs 4 mos

• Managed a global team with a content led, issue based, digitally enabled marketing strategy for $1B human services industry in Heath & Public Service Operating Group.
• Key contributor for the Human Services Business Strategy Refresh to position for accelerated growth, leading the development of the marketing plan to support the growth.
• Identified, developed and executed the appropriate marketing approach for must win large opportunities valuing over half a billion in contracts.
• Designed and led client centric marketing strategies for large clients globally to build relationships and ultimately position for growth. State, Local and Federal Clients.

Oct 2005 – Mar 2008 · 2 yrs 5 mos

• Field Marketing lead for Unisys security strategic program collaborating with subject matter experts and executive management to generate thought leadership opportunities and marketing campaigns within allocated budget.
• Developed a joint early adopter, go-to-market program for the Unisys and Microsoft UC solution vision which resulted in $200+ million in pipeline opportunities.
• Secured funding from Microsoft to develop and execute a public sector C&C program targeting multiple agencies and resulting in $170+ million in pipeline opportunities.
• Followed an account based model, in working with account teams to drive awareness during pre-RFP stages, support proposals and collateral, and continue relationship marketing post sale.
• Extensive work with third party agencies to design and execute marketing programs within budget, intended to educate clients on key strategic programs and generate opportunities.

Aug 2004 – Oct 2005 · 1 yr 2 mos

• Developed and managed “Unisys: Brand Re-Launch” master project plan, including five integrated programs and fifteen global sub-teams to enable the success of the 2005 two city launch.
• Coordinated cross-functional steering committees, sales force advisory panels, and multiple project teams to use as resources for the company-wide sales proposal re-engineering project.
• Completed the quantitative research analysis necessary to reengineer Unisys sales proposal process, including an in depth situation analysis identifying current sales force win/capture rates, industry benchmarking, competitive intelligence, and other revenue driving indicators.
• Developed and executed special events, internal, and external meetings by providing a comprehensive approach to event planning; including audience reach, event design and development, project management and planning, contract negotiation and collateral development with third party agencies.

Sep 2001 – Jun 2004 · 2 yrs 9 mos

• Assisted corporations, non-profit, and academia affiliated clients in planning events ranging from banquets, conventions, and multiple day conferences to small meetings and web-cast conferences.
• Expanded University of Pennsylvania’s clientele through the creation of a marketing brochure targeting a new market base and developed new strategies to attract the clients to campus.
• Primary University Relations Liaison supervising the employment, training, and ongoing improvement of the students and program.