Jan 2023 – Jun 2023 · 5 mos

Jan 2021 – Jan 2023 · 2 yrs

Jan 2023 – Present · 3 yrs 2 mos

Jan 2021 – Feb 2023 · 2 yrs 1 mo · London, England, United Kingdom

Feb 2019 – Sep 2020 · 1 yr 7 mos · London, United Kingdom

• Responsible for driving all aspects of client development, sales and marketing for Starcount. A member of the Management Board and a positive driver for change and growth for the company. My role is to bridge the gap between the world of data and analytics and client investment to demonstrate business value from Starcount’s products and services. Enhance Starcount’s industry profile showcasing them as a market leader in the data and technology space with a clear proposition and value add.
• Starcount is a data science start up , blending proprietary technology and machine
• learning with a deep expertise and pedigree in data-based insights. Led by dunnhumby founders and
• data science pioneers Edwina Dunn and Clive Humby, Starcount is expert in the science of purchase and intent. Recently named in the Financial Times top 30 UK Leading Management Consultancies Report 2019 Starcount has a wealth of clients across the retail, automotive, FMCG and luxury sectors. We help to ensure that clients can take actionable insight from their data and apply this to business challenges and opportunities both in the UK and globally.

Sep 2017 – Feb 2023 · 5 yrs 5 mos

• Consultant to a range of businesses and sectors focusing mainly on growth including:
• business development and prospecting
• Business case and growth strategy
• Account management
• B2B and B2C marketing propositions
• Go-to-market strategy and competitor analysis
• Internal and external communication
• Talent management

Aug 2017 – Jan 2020 · 2 yrs 5 mos · London

• Supporting the strategic growth of the agency with a core focus on business development. Franklyfluent is an independent creative translation and copy agency, specialising in translating not just copy but ideas.

Jan 2015 – Apr 2017 · 2 yrs 3 mos · London, United Kingdom

• OMD UK is part of Omnicom Media Group, 2nd biggest global agency network.
• Member of the executive Agency Leadership Team (ALT) and the UK board. Overall responsibility for all aspects of OMD UK’s new business, marketing, PR, partnership and events programmes;
• End to end ownership of the new business process
• Selection of prospects and development of contact strategies
• Management and execution of award entries. Most awarded UK media agency 2 years running
• Ownership of all aspects of marketing and comms Inc. social channels (increased engagement across
• all channels by 40% yoy)
• Proposing and assessing partnership opportunities to fit with the Omnicom brand
• Managing and maintaining relationships with key clients, media owners, intermediaries, journalists and
• data partners
• Worked extensively with global and EMEA Omnicom counterparts on new business pitches and
• marketing strategies.

Jul 2013 – Dec 2014 · 1 yr 5 mos

• Global management consultancy company operating across all sectors, ranked number 2 in the UK. Focus on digital innovation and operational excellence. Senior Consultant in the Digital Transformation (Marketing, Sales & Services) Business Unit, working across luxury goods, FMCG and retail clients. Promoted from Consultant to Senior Consultant after 18 months, 100% utilisation and consistently exceeded all sales targets. I led Capgemini’s Diversity Strategy, building out a plan for the UK market, driving new business opportunities through improved credentials and ensuring diversity and inclusion was put on the global management team agenda.
• Client Engagements include:
• Morrisons Supermarket: Developed their first successful customer loyalty scheme and implementation of companywide CRM database. Facilitated planning workshops for logistics and supply chain management and customer contact centre process re-design. Worked as part of the wider team helping Morrisons become an e-commerce business, launching food and wine online.
• Burberry: Worked across all departments in Burberry and with C level stakeholders. Implementation of systems for Product Information, Digital Asset Management, Product Lifecycle Management, Archive Management and the creation of a Merchandising & Planning Tool. Key focus on multiple stakeholder management and ensuing operational efficiencies end to end, from design through to supply chain. Working closely with CEO, Creative Director and Exco
• Unilever: Digital marketing, analytics and social media listening. We helped Unilever build a world first People Data Centre, combining 1st and 3rd party data to better understand customers and measure their market value globally.

Nov 2011 – Jul 2013 · 1 yr 8 mos

Jul 2008 – Nov 2011 · 3 yrs 4 mos · Belgravia

• The IPA is the UK trade body for the advertising industry. Representing the interests of over 300 of the UK's leading creative, media and digital agencies and setting the protocols for the UK industry's best practice standards.
• Led the New Business team – responsible for growing IPA membership by 25%
• Assessed agencies on their commercial and organisational fit for membership of the IPA
• Advised agencies on target operating models, credentials and analysed company financials
• Development and implementation of IPA membership strategy
• Internal Chair of the IPA New Business & Marketing Group, delivering an industry first agency and client collaboration agreement for ways of working and pitching guidelines
• Creation of business plan and feasibility study for new sister company for the IPA
• Senior stakeholder and relationship management of clients, agencies and intermediaries across the industry
• Responsible for planning and executing events for agencies and clients, including partnership events such as the IPA/ISBA annual conference, IPA AGM, senior stakeholder events nationwide

Jun 2005 – Aug 2005 · 2 mos

• Voluntray role during my degree studies. High level of responsibility, working directly with members of the Scottish Executive UK office, UKRep Office and the EU Council, Commission & Parliament.
• Organised several events hosted by the Executive in Scotland House.
• Helped to organise ‘Best of Scotland Week’, run by the Scottish Executive EU Office. I designed the programme of events, co-ordinated the many events and organised a large party held in the Parliament, attended by over 700 EU Institutional officials, Scottish Ministers and guests.
• Acted as a Parliamentary Rapporteur for the EU Office during the first weeks of the UK Presidency. Taking detailed notes and representing the Scottish Executive.