Aug 2025 – Present · 7 mos · Chicago, Illinois, United States · Remote

• G2 is the world’s largest software marketplace, helping millions of buyers research, compare, and select business software based on real-user reviews and market insights.

Aug 2025 – Feb 2026 · 6 mos · Mountain View, California, United States · Remote

• EarnIn bridges the gap between work and pay. It's a fintech company that offers earned-wage access (EWA) services, enabling workers to access portions of their pay before their standard payday.

Jul 2025 – Present · 8 mos · Wellington, New Zealand · Remote

• Xero is a global small business platform that helps companies manage their finances more efficiently. Trusted by over 3.95 million subscribers worldwide, Xero provides cloud-based accounting software that streamlines bookkeeping, invoicing, payroll, and financial reporting.

Jul 2025 – Present · 8 mos · San Francisco, California, United States · Remote

• Product Hunt is the leading platform for discovering and launching new tech products, connecting makers with early adopters and a passionate community of product enthusiasts. With millions of monthly visitors and a global network of founders, investors, and creators, Product Hunt plays a key role in shaping the future of innovation. From daily product launches to curated discussions and events, it empowers entrepreneurs to validate, grow, and celebrate their ideas.

Jul 2025 – Sep 2025 · 2 mos · Rochester, New York, United States · Remote

• Semify is a white-label digital marketing partner trusted by thousands of agencies and platforms over the past 16 years. With a team of 200+ experts, Semify delivers scalable SEO, PPC, and Paid Social Ads solutions that help partners reduce cost, increase revenue, and prevent client churn. Their proprietary software and API integrations allow seamless fulfillment within client ecosystems, eliminating the need for an in-house team while expanding service offerings. Semify enables agencies to grow faster, operate more efficiently, and retain more clients with best-in-class marketing execution.

May 2025 – Nov 2025 · 6 mos · Arizona, United States · Remote

• Glean is a workplace search and knowledge discovery platform that helps teams find the information they need across all their company tools instantly. Backed by Sequoia and launched by former Google Search engineers, Glean is trusted by high-performing companies like Canva, Duolingo, and Databricks to power internal productivity, reduce duplication, and streamline access to institutional knowledge.

May 2025 – Oct 2025 · 5 mos · Portland, Oregon, United States · Remote

• Houzz is a leading platform for home remodeling and design, offering a curated marketplace and collaboration tools for homeowners and professionals. With over 65 million users globally and a community of over 3 million active home professionals, Houzz bridges inspiration and execution, transforming how people imagine, plan, and create spaces. The company’s Pro suite empowers designers, architects, and contractors with project management, marketing, and CRM solutions.

Apr 2025 – Sep 2025 · 5 mos · Sydney, New South Wales, Australia · Remote

• Airwallex is a global financial technology platform that enables businesses to operate across borders with ease. Founded in Melbourne in 2015, it provides international payments, multi-currency accounts, expense management, and embedded financial infrastructure. Backed by investors like Sequoia and Tencent, Airwallex supports modern companies like Brex, Navan, and Papaya Global in scaling their global operations seamlessly.

Mar 2025 – Feb 2026 · 11 mos

• ​Ironclad is a contract lifecycle management (CLM) platform that enables business and legal teams to manage all aspects of the contracting process. Founded in 2014 by Jason Boehmig and Cai GoGwilt, Ironclad serves companies like L'Oréal, Salesforce, and OpenAI, facilitating collaboration and negotiation on contracts while ensuring compliance.

Mar 2025 – Sep 2025 · 6 mos

• Upwork is a global freelancing platform that connects businesses with independent professionals and agencies for various projects. Formed in 2015 through the merger of Elance and oDesk, Upwork offers services across multiple categories, including development, design, marketing, writing, and customer support.

Feb 2025 – May 2025 · 3 mos · Remote

• Metricool is a comprehensive social media management platform that enables users to analyze, manage, and measure the success of their digital content and campaigns. Founded in 2015, Metricool offers features such as analytics, content scheduling, competitor analysis, and customizable reports, supporting platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, and more. As of 2025, over 2 million professionals, agencies, and brands utilize Metricool to streamline their social media and online advertising efforts. In September 2024, Metricool was acquired by team.blue, a leading digital enabler for companies and entrepreneurs, aiming to accelerate its growth across Europe.

Feb 2025 – Apr 2025 · 2 mos · Remote

• TeamViewer is a global leader in remote connectivity and support solutions, with over 2.5 billion installations and 640,000 customers worldwide. Founded in 2005, the company continues to expand its enterprise offerings. In 2024, TeamViewer reported 6% YoY revenue growth, acquired London-based IT firm 1E for $720M, and received industry recognition for its AR-powered Frontline solution.

Jan 2025 – Oct 2025 · 9 mos · Remote

• Zeffy is North America's only 100% free fundraising platform for nonprofits, covering all credit card fees. Trusted by over 50,000 nonprofit organizations, Zeffy has facilitated more than $800 million in donations, saving nonprofits approximately $40 million in fees.

Nov 2024 – Present · 1 yr 4 mos · Remote

• AirOps is an AI workflow platform that helps marketers build scalable, AI-driven strategies. Founded in 2022, it enables companies to combine data, AI models, and human input to execute high-impact growth initiatives. In 2024, AirOps secured $15.5M in Series A funding to enhance its AI-powered content and go-to-market solutions. Trusted by brands like Anne Klein, Harvard Business Publishing, and dbt Labs, AirOps is redefining how marketers leverage AI for scale and efficiency.

Sep 2024 – Mar 2025 · 6 mos

Sep 2024 – Mar 2025 · 6 mos

• LED Lighting Supply is a leading provider of commercial and industrial LED lighting solutions, offering high-efficiency products that help businesses reduce energy costs by up to 65%. With over 15 years of expertise and 450+ five-star reviews, the company is trusted by contractors and facility managers across the U.S.

Apr 2024 – Oct 2024 · 6 mos

Apr 2024 – Jul 2024 · 3 mos

Feb 2024 – May 2024 · 3 mos

Jan 2024 – Dec 2025 · 1 yr 11 mos

Nov 2023 – Apr 2024 · 5 mos

Nov 2023 – Mar 2024 · 4 mos

Oct 2023 – Jul 2025 · 1 yr 9 mos

Jun 2023 – Jul 2024 · 1 yr 1 mo

Jun 2023 – Oct 2023 · 4 mos

Apr 2023 – Mar 2025 · 1 yr 11 mos

Apr 2023 – Sep 2023 · 5 mos

Apr 2023 – Aug 2023 · 4 mos

Mar 2023 – Jul 2024 · 1 yr 4 mos

Feb 2023 – Apr 2023 · 2 mos

• Advising the Growth team in product-led SEO.

Nov 2022 – Jun 2024 · 1 yr 7 mos

• Advisor to the Head of Marketing and CEO in Organic Growth.

Sep 2022 – Apr 2023 · 7 mos

• Advising the SMB Growth team in their SEO strategy.

Sep 2022 – Apr 2023 · 7 mos

• Advising the CEO and growth team on an Organic Growth strategy for a new product.

Jul 2022 – Present · 3 yrs 8 mos

Jul 2022 – Nov 2024 · 2 yrs 4 mos

• Advisor to the COO on Growth and SEO.

Jul 2022 – Apr 2023 · 9 mos

• Working with the Growth team on scaling Organic Growth.

Dec 2020 – Jul 2022 · 1 yr 7 mos

• Key facts:
• 1/ Led a team of 25 SEOs to grow Shopify’s marketing properties with the goal of attracting more merchants
• 2/ Responsible for all Shopify domains, globally
• 3/ +50% non-branded organic growth from December 2020 - July 2022
• 4/ Led the Organic Growth Mission with a team of almost 100 SEOs, engineers, designers, writers, PMs, etc.

Jan 2020 – Jan 2024 · 4 yrs

• Investor in:
• Softr
• Wynter
• Popup,page
• Minicircle
• Grain
• June.so
• Journey
• Metadata
• Spot AI
• Coleap
• Bunch
• Betterstack

Nov 2019 – Apr 2023 · 3 yrs 5 mos

Mar 2019 – Dec 2020 · 1 yr 9 mos · San Francisco Bay Area

• Scale G2 from 3 to 5M monthly visitors with a team of 35 content marketers and technical SEOs, beating incumbents Capterra and Gartner.

May 2017 – Nov 2024 · 7 yrs 6 mos · San Francisco Bay Area

• I mentor startups that are part of the German Accelerator program in Growth. Basic topics I guide in:
• User-acquisition
• Retention
• Monetization
• Setting up a basic marketing plan
• Building a Growth Model
• Hiring (Marketers, Growth Marketers, Developers)
• Data aggregation and analysis
• SEO
• Land & Expand / SaaS Flywheel model
• Companies span everything from B2C to B2B.
• https://www.germanaccelerator.com/about/our-mentors/

Jan 2017 – Dec 2018 · 1 yr 11 mos · San Francisco Bay und Umgebung

• Planning, managing and driving technical SEO for
• Trello
• Jira
• HipChat
• Bitbucket
• Bamboo
• Sourcetree
• Confluence
• Atlassian Marketplace
• Atlassian Developer
• Statuspage
• Global management of content creation, optimization, and technical optimization. Managing a cross-functional team of SEO, analytics, and development experts to drive qualified organic traffic to products and thought leadership.

Aug 2015 – Jan 2017 · 1 yr 5 mos · Palo Alto

• Defining and executing on global SEO roadmap
• Leading product developers in organic growth
• Defining and measuring the right metrics for SEO
• Driving anti-spam initiatives for a great user experience
• Supporting the integrating of Dailymotion into the Vivendi ecosystem from a marketing standpoint

Apr 2014 – Aug 2015 · 1 yr 4 mos · Silicon Valley

• Consulting F500 companies and start ups within the Professional Services team:
• eBay
• TEN
• Columbia
• Ringcentral
• Homes.com
• Forrent.com
• Pinterest
• CapitalOne
• GoDaddy
• Columbia Sportwear

May 2013 – Apr 2014 · 11 mos · Hamburg und Umgebung, Deutschland

• SEO Account Manager for Samsung and UBS
• Strategic planning of SEO initiatives
• New business and client acquisition
• Digital enterprise and domain strategy for WEKA Media
• Product targeted Search Engine strategy for Payback
• Content Marketing for Computer Bild

Oct 2011 – Apr 2013 · 1 yr 6 mos · Hamburg und Umgebung, Deutschland

• On-Page SEO & digital strategy consultation for BOSCH 1-2-do, BOSCH Professional and Bosch Power Tools
• On-Page SEO consulting for LTUR
• Relaunch supervision and strategic On-Page SEO for Toggo (SuperRTL)
• On-Page SEO, landingpage and internal linking concept for Eatsmarter
• International SEO, members and group area optimization for XING
• Workshops about On-Page SEO, Universal Search Optimization, Google News Optimization, Web Analytics and Link building

Apr 2009 – Sep 2009 · 5 mos · Munich Area, Germany

• Organization and Implementation of a road show series in 30 countries in the EMEA region for the product “MCU”.