Sunil Kumar G

Product Manager

Bengaluru, Karnataka, India7 yrs experience
Highly Stable

Key Highlights

  • Proven track record in scaling products from 0-1 and 10-100.
  • Key role in rebranding Freshdesk for IPO.
  • Expert in driving GTM motion and pipeline generation.
Stackforce AI infers this person is a Product Marketing Manager in the SaaS industry with expertise in GTM strategies.

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Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing StrategyCustomer AdvocacySales Enablement

Other Skills

ANSYSCATIACompetitive IntelligenceContent GenerationContent StrategyCopywritingEmail MarketingFeature LaunchesFreshchatFreshdeskFreshmarketerLeadershipManagementOral CommunicationProduct Launch

About

I'm a product marketing manager with a strong background in driving GTM motion, product positioning, and pipeline generation across high-growth B2B SaaS companies. My 6+ years of experience include a strong blend of strategic thinking, cross-functional leadership, and hands-on execution. I have a proven track record of scaling products from 0-1 and 10-100 by creating marketing programs that drive measurable impact on growth. I'm currently the Product Marketing Manager at Whatfix, and I handle GTM and feature launches for their flagship Digital Adoption Platform. I also represent Whatfix at virtual and in-person events to boost pipeline acceleration and brand recall. I previously worked at Freshworks, where I spent almost 5 years shaping the product marketing functions of their customer service products (Freshdesk and Freshchat) and handled sales enablement, product-led growth, feature launches, and product positioning. I also played a key role in rebranding Freshdesk ahead of the company's IPO in NASDAQ. I completed the Emerging Leaders Programme, an Executive Education programme from Indian School of Business, and hold a Bachelor of Technology in Mechanical Engineering from SRM Institute of Science and Technology. I'm skilled in PLG, customer lifecycle marketing, event marketing, product launches, analyst relations, and attending Zoom calls that could've been an email.

Experience

Whatfix

Product Marketing Manager

Mar 2024Present · 2 yrs · Bengaluru, Karnataka, India

  • Whatfix maximizes the ROI of digital investments by enabling end-users with GenAI-driven in-app guidance, simulated training, and application analytics.
  • I'm the PMM for our flagship Digital Adoption Platform and I'm responsible for its GTM, new feature updates, internal enablement, pipeline acceleration, and representing Whatfix at virtual and live events.
Product MarketingGo-to-Market StrategyProduct LaunchSales Enablement

Thriving springs inc

Marketing Lead

Sep 2023Feb 2024 · 5 mos · Hyderabad, Telangana, India · On-site

  • Thriving Springs is an early-stage startup offering interactive learning solutions via an AI-powered LMS with a focus on building emotional intelligence skills.
  • In my very short stint, I established the marketing team to focus on building a scalable brand, participated in events representing the company, and drove customer advocacy initiatives. I also hired and managed a team for SEO and content generation.
Marketing StrategyCustomer AdvocacySEOContent Generation

Freshworks

Product Marketing - Customer Service Products

Jan 2019Aug 2023 · 4 yrs 7 mos · Chennai, Tamil Nadu, India

  • Freshworks (NASDAQ:FRSH) provides businesses with easy-to-use, AI-powered software for customer service, sales, marketing, and IT management.
  • As the PMM for their flagship customer service products - Freshdesk, Freshchat, and Freshcaller - I was responsible for feature launches, sales enablement, events, and web content.
Product MarketingSales EnablementFeature LaunchesWeb Content

Indian railways

In-plant trainee

Jan 2017Jan 2017 · 0 mo · Chennai Area, India

Education

Indian School of Business

Executive Education — Emerging Leaders Programme

SRM IST Chennai

Bachelor of Technology (B.Tech.) — Mechanical Engineering

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