Darrell Alfonso

VP of Engineering

Irvine, California, United States18 yrs 4 mos experience

Highly Stable

Key Highlights

Ranked as a Top Marketer in the US by Propolis 2022
Keynote speaker at major marketing conferences
Marketo Champion for two consecutive years

Stackforce AI infers this person is a MarTech expert with extensive experience in marketing operations and strategy.

Contact

Skills

Other Skills

AnalyticsB2BB2B MarketingBusiness-to-Business (B2B)Career ManagementCustomer RelationsCustomer Relationship Management (CRM)Demand GenerationDigital MarketingDigital StrategyEmail MarketingEnterprise SoftwareGoogle AdwordsGoogle AnalyticsHigh Performer

About

Author and speaker. Co-host of the Humans of Martech Podcast. Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/ Highlights: - Ranked as one of the Top Marketers in the US by Propolis 2022 - Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance - Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021 - Awarded Fearless Marketer 2018 - Marketo Champion 2018 and 2019 - VP of Communications American Marketing Association - 2017-2019 - Marketo User Group Leader 2017-2019 - Leading Program Manager for Connect@Amazon (35,000 member Amazon organization) - Frequent Martech Speaker and Author - Marketo and Salesforce Certified Posts are my own and do not reflect the views of my current or former employers.

Experience

18 yrs 4 mos

Total Experience

2 yrs 10 mos

Average Tenure

8 mos

Current Experience

Foundever

VP of Marketing Ops & Technology, Chief of Staff

Sep 2025 – Present · 8 mos · Remote

Marketing ops community

Head of Training and Certification

Aug 2025 – Present · 9 mos · Remote

Indeed.com

Director of Marketing Strategy and Operations

Oct 2022 – Sep 2025 · 2 yrs 11 mos · United States

Martech alliance

Course Instructor

Apr 2021 – Aug 2025 · 4 yrs 4 mos

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Amazon web services (aws)

Global Marketing Operations Leader

Jan 2019 – Oct 2022 · 3 yrs 9 mos · Irvine, California, United States

Hitwise

Director, Global Marketing

Apr 2016 – Jan 2019 · 2 yrs 9 mos · Greater Los Angeles Area

Leads the marketing and demand generation teams in the Americas and APAC.
Oversee the planning and direction of marketing programs
Partner and support sales to execute strategy for winning clients and upselling existing clients
Report on key business metrics, campaign results, and drive optimization
Development of Marketing ROI reporting and analytics
Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
Oversees sponsorships, paid advertising, and online media spend
Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
Marketing automation and Salesforce implementation

American marketing association

Director Of Communications

Jan 2016 – May 2018 · 2 yrs 4 mos · Greater Los Angeles Area

Leads content marketing and communications strategy across all channels.
Oversees communications and social media teams.
Manages writers and content producers for blogs, eBooks, and advertisements.

Leaf group

Senior Marketing Manager

Sep 2014 – Mar 2016 · 1 yr 6 mos · Santa Monica, CA

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs.
Leads and manages team of demand generation professionals.
Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.
Database Hygiene
Database Migration
De-duplication
Data Standardization and Data Normalization

Trumpia

2 roles

Senior Marketing Manager

Promoted

Sep 2011 – Sep 2014 · 3 yrs · Anaheim, CA

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force.
Established webinar lead generation program accounting for over 80% of marketing qualified leads
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies.
Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting.
Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.