Dec 2020 – Present · 5 yrs 3 mos · Canada

• Building Local Community platform: www.LocalHarmonyMarkets.com

Feb 2015 – Dec 2020 · 5 yrs 10 mos · Singapore

• All Things Digital owns the following platforms
• CMS Asia - Asia's largest content marketing event
• ContentMoguls - Asia's largest content marketing recognition platform
• B2B World Summit & Awards - Largest B2B Marketing conference & recognition platform
• GlobalContentNews.com - Knowledge & Resource platform for Content Marketing

May 2011 – Jan 2012 · 8 mos · Singapore

• comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. comScore provides syndicated and custom solutions in online audience measurement, e- commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise.
• Key Responsibilities
• Develop and manage accounts for comScore Asia
• Business development for comScore web based products
• Upsell comScore products to existing clients
• Training clients on use of Online Media products of comScore
• Help Digital Media agencies in media planning based on comScore tools data

Aug 2006 – Dec 2010 · 4 yrs 4 mos · Gurugram, Haryana, India

• Digital Media Strategy, Planning, Buying & Execution
• Develop online marketing strategies for all digital touch points including web, social media, mobile, email etc.
• Enable Digital Media Engagement of brands utilizing Web, Mobile & Convergence media
• Identify latest trends in digital communications and integrate these trends into digital plans and promotional programs, online & offline
• Active involvement in new business pitches
• High exposure to Social Influence Marketing & Use of content in Online Marketing
• Utilize analytical tools and methods to identify new digital opportunities, and evaluate the effectiveness and ROI
• Drive Search Engine Marketing campaigns & related initiatives
• Served for various brands being handled by GroupM Media agencies. (Mindshare, Mediacom, Maxus, MEC, Maxus, Motivator)
• Brands worked with: Lufthansa, Xerox, Pepsico, Fritolay, Nokia, GlaxoSmithKline, GE, ABN Amro, National Geographic Channel, The History Channel, Timex India and Apollo Tyres etc.

Jan 2005 – Jan 2006 · 1 yr · Greater Delhi Area

• Munjal eSystems (a division of Hero Corporate Service Limited) is an IT arm of Hero Group. The company specializes in consultancy and implementation of Microsoft Dynamics-Navision ERP solution.
• Key Responsibilities:
• To generate and qualify international sales leads for the company.
• Maintaining close relationship with Microsoft Navision partners worldwide to resolve any requirements of offshore/onsite support or development work.
• Client servicing by acting as a point of contact between the client and the technical team.
• Working close with the legal experts & assisting in making NDA’s/agreements.

Jan 2004 – Jan 2005 · 1 yr · Noida, Uttar Pradesh, India

• iSOURCe is an online press digest. Based in Noida, they make & send e-newsletters on a daily basis to the corporate subscribers from various sectors such as: IT, Telecom, BPO, BFSI, Healthcare, Insurance. This helps in keeping the companies abreast of the daily updates from the industry.
• Key Responsibilities:
• To search and gather information about the companies, engaged in various sectors through possible search engines and then briefing their top management/decision makers about the services and giving them a free trial of the service for a fortnight.
• Responsible for corporate subscriptions closures.
• Handling the payments and renewals of already running subscription to iSOURCe India Daily updates.