Apr 2022 – Mar 2024 · 1 yr 11 mos

Mar 2020 – Mar 2022 · 2 yrs · Singapore

Jul 2018 – Feb 2020 · 1 yr 7 mos · Singapore

Apr 2017 – Jun 2018 · 1 yr 2 mos · Mumbai Area, India

Jun 2015 – Mar 2017 · 1 yr 9 mos · Mumbai Area, India

Nov 2013 – Jun 2015 · 1 yr 7 mos · Mumbai Area, India

• Consultative sales for Experian’s Decision Analytics business which includes software for automated decisioning, identity & fraud management and bespoke analytics across clients (Banks – Pvt and Public sector, NBFCs, Insurance & Securities Companies)

Aug 2012 – Oct 2013 · 1 yr 2 mos · Mumbai Area, India

• Manage the Bank’s portfolio intervention programmes to increase customer activation & set up an alternative sales channel
• a. Defined a roadmap for the launch of portfolio programmes & established process flows & metrics
• b. Engaged with stakeholders at various levels & across functions for successful execution
• c. Achieved profitability in the second month of operations with a Cost/Income ratio of 60%
• d. Led negotiations with the partner to reduce costs by 20%
• Assisted Head – Telesales on various projects:
• a. Developed & implemented a plan to restructure the Telesales business by rationalizing programs and headcount
• b. Formulated the balanced scorecard models for the sourcing teams and managers
• c. Set-up a low cost channel for fulfilling online leads generated through digital marketing initiatives

Jul 2010 – Jul 2012 · 2 yrs · Mumbai Area, India

• Worked with the Credit Card Portfolio Management team to increase ENR & Revenue. Key projects include:
• a. Launched multi-channel marketing campaigns using emailers, website & net-banking offers
• b. Optimized payment terms depending on customer behavior leading to incremental revenue of USD 1 mn
• c. Launched Risk Based Pricing test; managed the project end-to-end from ideation, analysis, product design, regulatory approvals and execution
• d. Part of the team which launched the Bajaj Finserv Standard Chartered co-branded credit card

Sep 2009 – Nov 2009 · 2 mos

• Worked on a project to improve visibility of Maggi soups in India.
• Recommendations included new sampling techniques and POP design.