Darshankaur Khalsa — Co-Founder

I'm the Co-founder of Pets of Paradise, a pet product company on a mission to redefine animal-human coexistence through conscious nutrition, emotional awareness, and community-led care. Currently focusing On Indie Cat (Ready to eat Cat Wet Food) Our journey started with a clear gap in the market: pet products built with empathy, quality, and intention. Today, Pets of Paradise is proudly incubated at NSRCEL – IIM Bangalore, where we’re building a scalable, structured business with a strong community foundation and a vision for global impact. My work spans across: Content Strategy & Brand Positioning PR & Media Outreach Community Development (active network of pet parents & pet experts) Customer Experience & Wellness Advocacy Earlier, I launched India’s first ice cream for dogs—Waggy Zone, taking it from idea to national recognition and securing a pitch on Shark Tank India (Season 2). Prior to that, I drove product innovation in my family-owned venture, SS’ZeroZone, where I led premium SKU development and retail expansion. Alongside my entrepreneurial work, I am an Internationally Certified Holistic Pet Wellness Coach, Pet Prana Therapist, and an Energy Healer for both pets and humans. This allows me to lead POP with a unique lens—blending data, structure, and wellness-driven storytelling. I’ve been honoured with the Nari Shakti National Award and the Women Economic Forum Award (Amsterdam) for my work in innovation, entrepreneurship, and purpose-driven leadership. If you’re an investor, partner, brand or simply a pet parent that shares our vision of elevating pet wellness through conscious products and community—let’s connect. 📩 darshan@petsofparadise.com

Stackforce AI infers this person is a B2C entrepreneur in the pet wellness industry with a focus on innovative product development.

Location: Pune, Maharashtra, India

Experience: 6 yrs 7 mos