Jonathan Keeling

Co-Founder

United Kingdom14 yrs 9 mos experience

Highly Stable

Key Highlights

Raised over £1 billion for 1000+ companies.
Founded edge, a leading growth consultancy.
Recognized as 2025 Seed VC of the Year.

Stackforce AI infers this person is a Venture Capital and Crowdfunding expert with a strong focus on early-stage startups.

Contact

Skills

Core Skills

FundraisingBusiness GrowthEquity CrowdfundingPartnershipsGo-to-market StrategyStrategic PartnershipsCrowdfundingBusiness StrategyTeamworkConsultingSales OperationsDirect Sales

Other Skills

B2B MarketingB2C MarketingEarly-Stage Startupscommercial strategyLeadershipEntrepreneurshipCommunity DevelopmentTeam ManagementStart-upsChannel PartnersCustomer RetentionCross-functional Team LeadershipBusiness-to-Business (B2B)SalesStrategy

About

I’m a Partner at Haatch, one of the UK’s most exciting early-stage investors. £150+m raised, 150+ portfolio companies and 2,500+ investors. My role is to drive the fund to £250m AUM within the next 2 years. 2025 Seed VC of the Year, Fund of the Year, Exit of the Year & Best EIS Manager (UKBAA, Seed Legals & GIA) Alongside my day-to-day role at Haatch, I founded edge, a growth consultancy that works with clients to deliver world-class crowdfunding rounds. I started edge to channel my passion for working with amazing founders and helping them create category-defining brands. I’m also a NED at WineFi - recently named Startup of The Year. Before Haatch, I was CGO at Crowdcube, where I spent nearly a decade supporting some of Europe's best founders and executing the biggest equity crowdfunding rounds of all time, raising £1bn+ for 1000+ companies. I have been a TEDx speaker twice, a featured guest on various podcasts, and a regular panelist and speaker at global events on topics such as growth, innovation, and crowdfunding.

Experience

Haatch

Partner

Oct 2024 – Present · 1 yr 5 mos · London Area, United Kingdom · Hybrid

Leading on fundraising, marketing and growth, with a goal to reach £250M AUM over the next 3 years.

B2B MarketingB2C MarketingBusiness GrowthFundraisingStrategic Partnerships

Edge.

Founder

Jan 2024 – Present · 2 yrs 2 mos · Greater London, England, United Kingdom · Remote

Equity crowdfunding for the world’s best brands.
"JK is a crowdfunding rockstar" James Watt, 2025 Founder of Brewdog & Social Tip
Clients include: Social Tip, Tallow & Ash, WatchHouse Coffee, BEAR, Naked Sprout, Belong, Prime Time, Northern Monk, Unplugged, Duppy Share and more…

equity crowdfundingFundraisingEarly-Stage Startups

Winefi 🍷

Non Executive Director

Jan 2024 – Present · 2 yrs 2 mos · Greater London, England, United Kingdom · Hybrid

Quant fine wine investing.

PartnershipsEarly-Stage StartupsBusiness Growthcommercial strategy

Crowdcube

4 roles

Chief Growth Officer

Promoted

Jan 2023 – Jan 2024 · 1 yr

I led a team or marketers and portfolio managers, taking Crowdcube through its next phase of evolution as a leading private investment platform.
I Ideated and led industry first partnerships with James Watt, Octopus Investments, Tax Scouts, Haatch & Fuel Ventures.
It was an incredible year working with a hardworking and dedicated team.

B2B MarketingGo-to-Market StrategyStrategic PartnershipsLeadershipEntrepreneurship

VP Commercial

Aug 2020 – Jan 2023 · 2 yrs 5 mos

Responsible for campaign execution & Crowdcubes portfolio.

Community DevelopmentTeam ManagementStart-upsBusiness StrategyCrowdfunding

Partnerships & Portfolio Director

Jan 2019 – Aug 2020 · 1 yr 7 mos

Responsible for partnerships & the business case to hire a team to monetise interactions with Crowdcube’s portfolio.

Channel PartnersStrategic PartnershipsStart-upsCrowdfundingCustomer Retention

Head of Partnerships

Feb 2016 – Jan 2019 · 2 yrs 11 mos

Ideated, implemented and scaled our partnerships programme responsible for 30% of company revenue.

Channel PartnersTeamworkStrategic PartnershipsStart-upsCross-functional Team Leadership

Workclub

Advisor

Apr 2020 – Dec 2021 · 1 yr 8 mos · Greater London, England, United Kingdom

I have known the WorkClub founder, Nick since school and we have worked on multiple ideas together. WorkClub was the idea that stuck and I thoroughly enjoyed supporting the business up until it’s acquisition by Upflex in Dec 2021.

ConsultingStart-upsBusiness StrategyFundraising

Pavegen

Founding team, Intern to MD

Oct 2011 – Feb 2016 · 4 yrs 4 mos · London Area, United Kingdom

I was part of Pavegens founding team, originally joining as an intern. I led the commercial side from pre-revenue to £3M in annual sales. I closed contracts with some of worlds largest brands including Shell, Adidas, Westfield’s and Google. I also led a £2M crowdfund on Crowdcube.

Sales OperationsDirect SalesBusiness-to-Business (B2B)Sales

Centrica

Graduate Associate

Jun 2011 – Oct 2011 · 4 mos · Staines/Oxford

Summer graduate scheme, providing strategy recommnedations for the roll-out of SMART metering for a £1.5bn business unit within British Gas Business.

Fao

Research Grant

Jan 2011 – Jun 2011 · 5 mos · Uganda

Research grant in partnership with the FAO, United Nations as part of my MSc thesis. I spent time in Italy, Rome at FAO HQ, and 3 months in Kabale, Uganda. The experience was nothing short of life-changing and Uganda is no doubt one of the most beautiful places on earth.