Parul Tyagi

CEO

Gurugram, Haryana, India19 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

19 years of experience in marketing and brand management.
Published author of three books in fiction and non-fiction.
Expert in building communication strategies for tech companies.

Stackforce AI infers this person is a Marketing and Brand Management expert in the Tech and Publishing industries.

Contact

Skills

Other Skills

Brand CommunicationContent DevelopmentCorporate CommunicationsCustomer InsightIntegrated MarketingManagementMarketing and CommunicationsMedia PlanningPublic SpeakingStrategic Communications

About

Over 19 years of experience in marketing and brand management across media, publishing and tech companies. Passionate about building strong communication strategies that translate into wins for brands. Currently making sure that Android developers build great apps and games so Play Store is a meaningful experience for consumers. Believer in the power of creating powerful content strategies having worked as an entrepreneur writing content, devising methods to scale it. Published author of three books in both Fiction and Non Fiction categories.

Experience

Google

2 roles

Head of Developer Marketing, Google Play, Chrome, Android I SEA, India, Australia, NZ

Promoted

May 2019 – Present · 6 yrs 10 mos · Gurugram, Haryana, India

Developer Marketing Specialist, Platforms and Ecosystems, Google

Feb 2017 – Feb 2019 · 2 yrs · India

As a Developer Marketing Specialist, I ensure that the Android developer ecosystem in India flourishes and finds success with the correct tools and knowledge. I build campaigns and scalable outreach programs that make sure developers build great apps and accomplish their business goals in the market. This involves working closely with the BD team to align their goals with those of our strategies so there is a win-win atmosphere for all stakeholders.

Grapevine india publishers

Lead, Marketing and Editorial

Dec 2013 – Jan 2016 · 2 yrs 1 mo · Greater Delhi Area

Headed the Marketing and Editorial team at Grapevine India Publishers. Was responsible for commissioning writers, scouting talent, marketing communications and publicity. Spearheaded several initiatives to ensure our authors and readers get the best of writing and reading experience. Managed a team of 8 that included designers, sales reps and editors who were responsible to bring out books with some of the most celebrated authors.

Greenpeace international, save the children, small town brandits

Entrepreneur (Content Writing and Brand Communication Consultant)

Dec 2008 – Nov 2013 · 4 yrs 11 mos · Greater Delhi Area

Worked full time as a Brand and Communication Consultant for:
Greenpeace International
Save the Children, India
Small Town Brandits
Founded my own content writing and marketing firm. Provided consultancy and execution to a range of startups.
Undertook professional content writing assignments across digital and offline media.
Ghostwritten several books on leadership, marketing and vocabulary building for various publications.
Published author of 2 fiction and 1 non fiction title.