Sheran Mendiratta Mehra

CEO

India27 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Launched India's first super-app with over 100M users.
Expert in building breakthrough brands and high-performing teams.
Mentoring future female leaders in tech.

Stackforce AI infers this person is a seasoned leader in digital marketing and brand strategy within the Fintech and MarTech sectors.

Contact

Skills

Other Skills

Competitive AnalysisMarketing ResearchAdvertisingBrand CommunicationSegmentationAnalyticsStrategy DevelopmentDigital MarketingConsumer InsightsCorporate Communications

About

Where others see finish lines, I see starting points. From launching India’s pioneering super-app with over (100M+ users) to completing marathons, my journey blends digital innovation with personal endurance. With 25+ years in marketing sharpening strategy and 10+ years of distance running teaching resilience, I’ve developed a leadership style focused on disciplined, mindful growth—building breakthrough brands while nurturing high-performing teams. As a woman in tech leadership, I’m committed to showing that career excellence and personal wellbeing can go hand in hand. At Tata Digital, I’m driving ecosystem transformation, mentoring future female leaders, and staying grounded through my daily running practice. Every challenge, whether in the boardroom or on the running trail, is an opportunity to push boundaries and explore new possibilities. Let’s exchange ideas on digital transformation, leadership, or simply the joy of a good morning run.

Experience

Indusind bank

Chief Marketing Officer

Sep 2025 – Present · 6 mos

Tata digital

3 roles

Chief Business Officer

Jul 2024 – Present · 1 yr 8 mos

Chief Brand Officer and Business Head - Hotels

Promoted

Apr 2022 – Present · 3 yrs 11 mos

Chief Brand Officer - Product Design, Brand

Nov 2019 – Aug 2022 · 2 yrs 9 mos

Dbs bank

Executive Director - Group Strategic Marketing & Communications at DBS Bank India

Jul 2013 – Sep 2019 · 6 yrs 2 mos · Mumbai

DBS is the largest bank in South East Asia by assets, with operations in 17 markets & a network of over 250 branches and 1100 ATM’s.
Sheran was leading the marketing and communications team was responsible for the multi-channel marketing and communications strategy for the Bank.
Sheran was also leading the CSR department of the DBS India, championing the cause of Social Entrepreneurship.

Mahindra holidays & resort india limited

Head, Resort Marketing

Apr 2012 – Jun 2013 · 1 yr 2 mos · Mumbai Metropolitan Region

Club Mahindra is the largest time-share company in India with a network of over 42 resorts
As head of Resort Marketing, Sheran formulated and implemented strategies to increase wallet share by 25-30%. Sheran was also responsible for building a strategy on emerging destinations and resort acquisition.

Dhanlaxmi bank

Head, Marketing & CRM

May 2009 – Apr 2012 · 2 yrs 11 mos · Mumbai Metropolitan Region

Responsible for developing and building brand architecture for Dhanlaxmi Bank and its subsidiary companies
Strategic marketing programs implemented by her, led to 25% surge in new acquisitions.

Barclays bank

Head Marketing

Dec 2006 – May 2009 · 2 yrs 5 mos

Responsible for establishing Barclays as the most preferred bank in India and enhancing the top of mind recall to 52% during launch.
Co-Led the launch of India’s first mobile banking service called - ‘Barclays Hello Money’.

Hsbc

Associate Vice President,Brand, Marketing Communication and Media

Jul 2005 – Nov 2006 · 1 yr 4 mos

Played a key role in planning and implementing of HSBC’s Corporate Brand Strategy and Led the strategic initiative for establishing a profitable commercial banking business for HSBC in India, with focus on Small and Medium Enterprises segment.
Developed marketing communications strategy and was a member of the team in developing & cascading the organization “Credo”.

Ogilvy & mather

Account Director

May 2001 – Jul 2005 · 4 yrs 2 mos · Mumbai Metropolitan Region

Led the re-launch of Huggies with disruptive communication strategy, leading to increased sales of over 15%. Other major brand campaigns included Kotex, Pfizer Goli Ke Hamjoli – social education programme on oral contraceptives.

Ssc&b lintas

Account Manager

Jan 1998 – Jan 2001 · 3 yrs

Extensively involved in developing communication strategy and launching a new dental product for the rural segment. Also launched India’s first e-trading & property portal brands by India’s largest financial institution.