Anisha Rajadhyaksha

Digital Marketing Specialist

Mumbai, Maharashtra, India10 yrs 6 mos experience

Highly Stable

Key Highlights

10 years of B2B marketing experience in IT services.
Expert in account-based marketing and demand generation.
Proficient in developing impactful marketing strategies.

Stackforce AI infers this person is a B2B Marketing Professional with expertise in IT services and strategic marketing initiatives.

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Skills

Core Skills

Marketing StrategyBrand Management

Other Skills

Account-based marketingBusiness DevelopmentBusiness StrategyCampaign ManagementCampaignsCustomer ServiceExternal CommunicationsLeadershipManagementMarket ResearchMarketing activitiesMicrosoft ExcelMicrosoft OfficeMicrosoft WordPowerPoint

About

Experienced B2B Marketing Professional with a strong 10 year experience and background in the IT services sector. Proficient in orchestrating comprehensive strategic and tactical plans across diverse regions, developing impactful marketing strategies, enhancing corporate branding, executing successful account-based marketing campaigns, and driving demand generation efforts.

Experience

Capgemini

Account-based Marketing Manager

Nov 2024 – Present · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

Ltimindtree

Marketing Specialist - Nordic Region

May 2022 – Nov 2024 · 2 yrs 6 mos · Mumbai, Maharashtra, India

Lti - larsen & toubro infotech

5 roles

Associate Consultant - Field Marketing: Nordic Region

Jan 2020 – May 2022 · 2 yrs 4 mos

Associate Consultant - Marketing: Global Sales Campaigns

Jul 2019 – Jan 2020 · 6 mos

Executive -Global Sales Campaigns & Regional Marketing - ME & APAC

Oct 2018 – Jun 2019 · 8 mos

Field Marketing - APAC & Middle East

Promoted

Aug 2016 – Oct 2018 · 2 yrs 2 mos

Responsible for Marketing activities for Emerging Marketing region which includes Japan, Australia, India, and Middle East. Activities comprise of Events, Account-based marketing, Deal-based marketing, Sales enablements, Analyst & Advisor relationship progress, Online and offline Campaigns, etc
Ensuring LTI as a brand positioned effectively in these regions, enhancing the brand visibility and creating an effective brand identity.
Responsible for instrumentally shaping the regional marketing marketing strategies, to generate effective pipeline and lead generation

Content Specialist

Sep 2015 – Oct 2016 · 1 yr 1 mo

Responsible for creating, reviewing and editing content. This content includes brochures, white papers, video scripts, flyers, and other internal related newsletters.
Played an effective role in LTI's Employee Engagement Online Magazine - All-Go-Rhythm