Bhavna Ahuja

Co-Founder

Mumbai, Maharashtra, India6 yrs 3 mos experience
Highly Stable

Key Highlights

  • Co-founded a food brand focused on purity and sustainability.
  • Built a sourcing network with tribal farmers for fair pricing.
  • Launched over 25 traditional food products successfully.
Stackforce AI infers this person is a founder in the sustainable food industry with a focus on traditional agricultural practices.

Contact

Skills

Core Skills

Product DevelopmentBrand StrategySupply Chain ManagementOperations Management

Other Skills

product designbrand managementmarketingrelationship managementmarketing strategylogisticspartnership development

About

I co-founded Pahari Roots to challenge the status quo of modern food systems — often shaped by adulteration, GMOs, and glossy marketing gimmicks. At the heart of our work is a simple mission: to bring real food and real people back to the centre. We source pure, uncorrupted produce from Northeast India — grown traditionally, harvested ethically, and deeply rooted in the land and its communities. By working directly with tribal farmers and honouring generational wisdom, every product — from Lakadong Turmeric to heirloom rice — carries the story of soil, soul, and sustainability. This is a personal commitment to reclaim the essence of food, uplift remote farming communities, and revive the long-lost flavours of our land. Let’s connect if you’re building, dreaming, or working toward a world where purity, purpose, and people matter.

Experience

Pahari roots

Founder

Jan 2020Present · 6 yrs 3 mos · Mumbai · On-site

  • Pahari Roots is a growing food brand that brings clean, regional, and traditionally grown produce from Northeast India to a wider audience.
  • As co-founder, I wear many hats — from designing and developing products to building the brand, managing marketing, and supporting day-to-day operations and hiring. We work closely with farmers and our team to make sure everything we offer is honest, traceable, and true to its origin — without additives or shortcuts.
  • Some things we have worked on:
  • Built a direct sourcing network with tribal farmers in Meghalaya, focusing on traceability and fair pricing.
  • Introduced 25+ products — from Lakadong Turmeric to heirloom rice — now available online and in select stores.
  • Set up a small packaging and distribution unit to manage quality and logistics more efficiently.
  • Partnered with chefs, wellness experts, and small businesses to spread awareness around regional ingredients.
  • Regularly participate in exhibitions and farmers’ markets to connect directly with customers and gather feedback.
  • We’re building this slowly and intentionally, with the hope that more people reconnect with the purity of food and the stories behind it.
product designbrand managementmarketingoperations managementsupply chain managementproduct development+1

Education

University of Nottingham

Master's degree — Marketing

Jan 2002Jan 2003

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