Oct 2019 – Jul 2021 · 1 yr 9 mos · Paris Area, France

Jan 2018 – Sep 2019 · 1 yr 8 mos · Paris Area, France

• In addition to driving Branding and Advertising for the Group, I am also in charge of marketing and developing the awareness of Group innovation activities including for instance the Applied Innovation Exchanges (Innovation labs). Together with a dedicated team of talented marketers and the innovation teams, we imagine and deploy communication activities to trigger visibility and enable clients' interest.

Jan 2014 – Oct 2019 · 5 yrs 9 mos · Paris Area, France

• Fully coordinated the creation and the deployment of Capgemini new logo and brand visual identity in October 2017.
• Innovating in the way brands can digitally interact with audiences.
• global digital communication and social media strategy, launch of new global web platform, first-of-its-kind social media amplification program expert connect, deployment of new Group CRM and marketing automation solutions, digital corporate communication
• Group web and social media presence development –Top 5 of CAC 40 twitter brand,
• Brand strategy : boosting awareness in UK and US by more than 15% in 5 years; being rewarded “employer of choice” several times in countries like France, Sweden, Italy, UK; overseeing integrations of multiple acquired brands,
• advertising and brand content campaigns targeted at multiple audiences and involving key international publishers – ft.capgemini.com, technologies.lesechos.fr, content-loop.com, ad campaign example,
• successful employer brand and recruitment campaigns including TV shows, gamified projects and leveraging innovative social media channels - super techies show, “Be the You” recruitment campaign, innovators race,
• relations with global creative and media agencies, international media and social media players and with Capgemini executives – head of business relation with LinkedIn

Jan 2010 – Dec 2013 · 3 yrs 11 mos · Paris Area, France

• Leading digital communication, corporate branding and advertising for Capgemini Group.

Jan 2009 – Nov 2010 · 1 yr 10 mos

• Manage print, web, event and video conception: annual report, corporate presentation, media library, social networks
• Develop and implement group identity; coordinate branding implementation through business units
• Coordinate advertising initiatives from agency’s brief to business unit communication and support

Sep 2005 – Dec 2008 · 3 yrs 3 mos

• Develop worldwide strategic planning and manage 1.5 M€ budget,
• Coordinate the production of demonstration facilities, internal and external events and fairs in line with corporate team and guidance
• Conceptualize and develop division internet presence. internal and external communication including press relations supported by one employee
• Oversee design and creation of collateral materials managing an internal graphic designer and external agencies

Jan 2003 – Sep 2005 · 2 yrs 8 mos

• Manage projects including agency briefs, internal communication and production follow-up - Budget 7 M€, seven employees
• Develop communication campaigns (Thomson Scenium and Thomson Lyra), POS collaterals including catalogs, multimedia sales tools, training, videos and events in collaboration with product marketing and European sales teams

Mar 2000 – Dec 2002 · 2 yrs 9 mos

• Develop 2 e-commerce web sites for retailers & employee sales: 300 000 monthly viewed pages, 35 000 monthly visitors, Turnover 10M€
• Define business plan and user requirements linked to business processes, manage project and coordinate business and IT teams
• Roll out in 10 countries integrating promotion and communication plans, training and change management of local teams

Apr 1997 – Mar 2000 · 2 yrs 11 mos

• Middle East, French West Indies, Africa
• 17 BtoB partners, Turnover 15M€ in 1999, five employees
• Develop business by distribution network extensions & shop openings - franchise, direct selling system and creation of new sales areas: Tunisia, Cyprus, Bulgaria, Syria
• Elaborate marketing and communication actions: price positioning, advertising, sales administration.

Nov 1995 – Apr 1997 · 1 yr 5 mos

• Creation of the controlling department, creation of the logistical processes and platform
• Controlling of a 40 outlets subsidiary, 1997 turnover = 5M US$

Mar 1994 – Dec 1995 · 1 yr 9 mos