May 2021 – Jul 2023 · 2 yrs 2 mos

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Jan 2013 – Feb 2017 · 4 yrs 1 mo · Newton, MA

• Lead marketing for growing business unit within McKesson Technology, reporting directly to the president. Partner with strategist to develop strategic plan and lead associated go to market strategies across three major solution areas in the payer and hospital markets: Decision Management, Network/Financial Management and RelayHealth Financial.
• Built marketing team – restructuring, hiring, integrating and training.
• Developed and delivered “voice of customer” marketing platform.
• Leading industrial strength thought leadership program to drive results for solution sales team.
• Transitioning team to content marketing/social media focus with heavy emphasis on measuring results.
• Delivered 100% participation in Employee Satisfaction Survey and high employee engagement.
• Lead MHS’s Strategic Advisory Council.
• Recently led team through five month planning process that culminated with successful delivery of 4 major sales meetings, 2 major industry events, 9 product launches, a major industry study and our strategic plan in a 6 week period.

Jan 2011 – Jan 2012 · 1 yr

• Led upstream and downstream marketing including the development and release to market of our Episodes of Care/Bundled Payment solution.

Jan 2008 – Jan 2011 · 3 yrs

• Led packaging, positioning and go-to-market strategies for all McKesson Health Solutions products including care management workflow, InterQual, Advanced Diagnostics Management and payment management solutions.

Jan 1996 – Jan 2008 · 12 yrs · Sacramento, CA; Cambridge, MA; Newton, MA

• Interim Medical Management Solutions Leader (McKesson Health Solutions) - Led product management in initial development stages for new analytics solution in partnership with IBM.
• Associate Vice President, Strategic Marketing (McKesson Health Solutions) - Developed and managed “life cycle of a launch” approach to launching a major new product line with an early focus on thought leadership.
• Director, Strategic Marketing; Director, Product Marketing – Developed business plans to obtain corporate investment, initiated competitive tracking system for over 150 competitors, managed ROI study, jump-started PR strategy, established pricing policy and process and created sales training approach including toolkits, flash demos and newsletter.
• Director, CCMS Product Management -Managed McKesson’s care management workflow automation software. Set vision for new product development including web application module; built department from one to four product managers and established product line executive committee to oversee major product line decision-making.
• Product Marketing Manager, CCMS - Strategically positioned and promoted McKesson’s care management workflow automation software and helped set strategic direction for releases; developed sales tools and training, monitored market/competition, developed pricing strategies.
• Senior Client Consultant, Access Health/Informed Access (acquired by HBOC and then McKesson) Managed four New England health plan nurse triage and disease management clients. Engaged in strategic planning with clients and retained high profile but “at-risk” contract with a price increase.
• Senior Product Manager, Disease Management, Access Health (acquired Informed Access), Sacramento, CA -Championed development and maintenance for maternity and cardiac management programs, a health counseling service, an audio-health library program and an illness/condition assessment program.

Jan 1995 – Jan 1996 · 1 yr · Sacramento, CA

• Led marketing and business planning processes for six hospitals and two medical foundations. Created and implemented the first-ever integrated regional marketing planning process and led development of $250,000 region-wide positioning campaign. Directed implementation of physician referral and nurse information services across region. Consulted with affiliate management regarding marketing strategy issues. Developed business plan to triple volume in a hospital-based home health agency.

Jan 1994 – Jan 1994 · 0 mo · Sacraento, CA

• Developed business plans, managed physician need/supply analysis, wrote environmental assessments for six market areas to support strategic planning initiatives and led large-scale employer profiling research project. Planned regionalized design for integrated marketing and planning functions in two of Sutter’s regions.

Jan 1992 – Jan 1994 · 2 yrs · Cambridge, MA

• Led teams in development of business, space and financial plans for large ambulatory care center. Conducted market analyses for multi-specialty group practice and two hospital acquisitions. Managed market research projects and initiated/supervised MBA student project to develop a competitive intelligence system.

Jan 1988 – Jan 1990 · 2 yrs · Boston, MA

• Conducted legal research; assisted with corporate financings and litigation matters.