Jun 2021 – Apr 2022 · 10 mos · Paris, Île-de-France, France

Feb 2020 – Apr 2021 · 1 yr 2 mos · Paris, Île-de-France, France

Dec 2018 – Dec 2019 · 1 yr

Sep 2016 – Apr 2017 · 7 mos

Jan 2014 – Jan 2018 · 4 yrs

Jan 2012 – Jan 2013 · 1 yr

• Developed the Brand Plan (next 3 years): product strategy by channel, review of 2012, goals, actions, forecasts, merchandising, budget of € 3.2M
• Carried out the advertising campaigns : media plan, outdoor ads, PR, CRM, word of mouth
• Developed a new competitiveness Strategy : brand positioning, price, promotion => (+10% 2013 vs LY)
• 2 Products launch : development process, consumer studies, mix, competitive intelligence
• Managed the Marketing & customer experience Operations : Animations (+1000 days), promotions, trades, merchandising
• Negociated sales agreement and listing with channels and wholesalers
• Developed ads tools : POS ads, gifts, press, movies, display
• Tracked & analyzed the brand/market performances : Distributors & Consumers Panels ( Nielsen & Kantar)
• Coordinated Brand projects at European level : Germany, UK, Belgium, Holland

Jan 2011 – Jan 2012 · 1 yr

• Negociated sales agreement and listing with channels and wholesalers
• Set up and adjusted Brand Strategies per customer and channel
• Tracked & analyzed the brand/market performances : Distributors & Consumers Panels ( Nielsen & Kantar), eye tracking
• Developed marketing campaigns with the sales force : 26 price promotion, 28 sales trades, merchandising
• Managed 10 Animation In-Store : brief, sales training, budget, logistics, analysis
• Project management with key accounts and sales force: sales analysis, forecasts, incentives, competitive Intelligence
• Developed campaigns tools : POS ads, sales pitchs, ads inserts, movies, CRM
• Realized products' training for the clients' sales force
• Managed and optimized a budget of € 600K
• Negotiated prices with external suppliers : printers, ads & event agencies, logistics
• Field tours to support the salesforce and implement POS activations
• Results of Sell-In volumes YTD 2011 vs 2010 : +4,5% Métro, +26% Pomona

Jul 2010 – Dec 2010 · 5 mos

• Managed the communication campaigns in Espace SFR : Noël, Multi-packs
• Developed communication tools to create a shopping experience (master of the graphical chain)
• Set up 2 animations instore : Noel, Samsung (from request for proposal to results’ analysis)
• Projects coordination between the headquarter and sales areas