Akriti Tripathi

Business Development Executive

Bengaluru, Karnataka, India5 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Proven track record in E-commerce business development.
Expertise in managing key accounts and optimizing budgets.
Strong analytical skills for market and customer insights.

Stackforce AI infers this person is a seasoned E-commerce professional with strong business development and account management skills.

Contact

Skills

Core Skills

Business DevelopmentE-commerce ManagementAccount ManagementMarket Analysis

Other Skills

Budget allocationMarket Share analysisProduct developmentMonetization strategiesCustomer Experience ImprovementProduct Portfolio ManagementData AnalysisPricing StrategyMicrosoft ExcelMicrosoft WordMicrosoft PowerPointCorporate CommunicationsCommunication

About

- MBA in Marketing with an experience of working with Flipkart & Dell. - Sector experience of E-commerce, Electronics, FMCG, Books. - Experience of working as Business Development (Category) Manager with Flipkart & E-Commerce Manager / Sales Account Manager with Dell

Experience

5 yrs 9 mos

Total Experience

1 yr 5 mos

Average Tenure

1 yr 9 mos

Current Experience

Swiggy

Senior Category Manager

Aug 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

Meesho

Category Manager

Jan 2024 – Jul 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

Flipkart

Business Development Manager

Mar 2022 – Dec 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

Leading Premium Charter for Food and Nutrition category.
Manage Business for National Brands (HUL, Adani, Deoleo,Borges,etc.) on platform.
New product development & White Space Unlock: Work in collaboration with brands to
launch exclusive portfolio via combos & family packs
Budget allocation: Optimization of Budget in Marketplace & Direct B2B leading to
improvement in contribution margin via better intake margins, monetization & seller funded
deals
Onboard and Build sellers on direct purchasing B2B Model.
Bring Monetization in the form of Display Ads, PLA, and PCA.
Work closely with brands to optimize ads budget and manage ROAS
Identify new business opportunities regarding new players (Brands), and selection and
increase the current business of the existing platform.
Increase Market Share by competitive benchmarking across other E-commerce platforms

Business DevelopmentBudget allocationMarket Share analysisProduct developmentMonetization strategiesE-commerce Management

Dell technologies

Ecommerce Manager

Jun 2020 – Mar 2022 · 1 yr 9 mos · Gurugram, Haryana, India

Responsible for retaining and managing key accounts across India in the small business segment
Managing Inspiron 3000 series, Displays & desktop LOBs on Dellstore.com since June 2021
Coordinating with marketing, merchandising, IT team, and supply chain partners on day-to-day basis to enable sales through dellstore.com
Working on concept generation, product portfolio, and content management (Magento) for dellstore.com
Working on continuous customer experience improvement project by analyzing qualitative and quantitative customer feedback data from the Power BI report server and Adobe Analytics, deriving action items, and tracking the impact

E-commerce ManagementCustomer Experience ImprovementProduct Portfolio ManagementAccount Management

Mars

Summer Intern

Apr 2019 – Jun 2019 · 2 mos · Gurgaon, Haryana, India

Market Analysis of grouped confectionary segment in the e- commerce space and synthesizing a pricing
strategy for Mars Product Portfolio in the same segment