Bindu Chellappan

CEO

Atlanta, Georgia, United States20 yrs 4 mos experience

Highly StableAI Enabled

Key Highlights

20+ years of marketing leadership experience
Expert in data-driven marketing strategies
Proven track record in revenue growth and customer retention

Stackforce AI infers this person is a Marketing Executive with expertise in MarTech and data-driven strategies.

Contact

Skills

Core Skills

Marketing StrategyMarketing AnalyticsMarketing OperationsCustomer Segmentation StrategyRevenue & Profit GrowthProduct Strategy

Other Skills

Artificial Intelligence (AI)B2B MarketingBrand ManagementBusiness AlliancesBusiness AnalysisBusiness DevelopmentBusiness Process ImprovementBusiness StrategyCRMChange ManagementCompetitive IntelligenceCross-SellingCustomer InsightCustomer ResearchCustomer Retention

About

I’m a marketer first - data just happens to be my superpower. With 20+ years leading growth, brand, and customer marketing initiatives, I bring together the creativity of storytelling, the precision of data, and the discipline of execution. I’ve built marketing strategies from the ground up, scaled multi-channel programs across B2B and B2C, and translated insights into high-impact outcomes at Fortune 500 companies and innovative challengers alike. While analytics has been a key pillar of my work, it’s never been the whole story. I believe great marketing is about seeing the full picture - what customers want, what brands stand for, and how to move the needle with clarity and conviction. That’s why I’ve always thrived at the intersection of strategy, execution, and measurable impact. Whether I’m shaping a go-to-market plan, driving integrated campaigns, or aligning cross-functional teams to action, I lead with curiosity, collaboration, and a bias for results. Let’s connect if you’re building marketing that’s bold, data-informed, and customer-driven.

Experience

20 yrs 4 mos

Total Experience

4 yrs 2 mos

Average Tenure

2 yrs 8 mos

Current Experience

Cmo huddles

Member

Jan 2024 – Present · 2 yrs 4 mos

Evanta, a gartner company

Governing Body Member

Sep 2023 – Present · 2 yrs 8 mos · Atlanta, Georgia, United States

Atlanta Chief Data & Analytics Officer Community

Corpay

2 roles

SVP Marketing Operations and Analytics

Promoted

Jan 2022 – Present · 4 yrs 4 mos

Spearheaded cross-functional initiatives in Account-Based Marketing (ABM) and customer journey optimization, enhancing brand performance.
Integrated marketing technology systems to streamline campaign enablement, translating data insights into actionable strategies.
Drove revenue growth and customer retention through innovative marketing programs, resulting in a significant increase in brand engagement.

Marketing AnalyticsArtificial Intelligence (AI)Marketing StrategyCross-SellingData AnalyticsTechnology Marketing+4

VP Marketing Operations and Analytics

Jan 2017 – Jan 2022 · 5 yrs

Built and led the Marketing Operations and Analytics function for a new GTM organization in North America.
Secured funding and hired key analytics talent to drive data-driven strategies.
Defined Total Addressable Market (TAM), Ideal Customer Profile (ICP), and buyer personas for effective targeting.
Integrated martech stack (Salesforce, AWS, MAPs) for full-funnel reporting and enhanced campaign performance.

Customer Segmentation StrategyMarketing OperationsRevenue & Profit GrowthMarketing Analytics

The coca-cola company

Director, Revenue Growth Management

Jan 2015 – Jan 2017 · 2 yrs · Atlanta Metropolitan Area

Led Marketing Operations and Strategy initiatives within the Revenue Growth Management (RGM) team, supporting the transformation of Coca-Cola’s commercial marketing practices across retail channels. Worked cross-functionally with field teams, category, and shopper marketing to optimize product availability, pricing, and merchandising strategies.

Revenue & Profit GrowthData Analytics & Performance MeasurementStrategic Planning

Dell

2 roles

Sr Manager, Product Strategy & Insights

Promoted

Jan 2012 – Jan 2015 · 3 yrs

Established competitive intelligence capability of Design-to-Value framework. Created a sustainable process and toolkit to conduct competitive research and product teardowns. Managed a multi million dollar budget and a team of offshore analytics managers and engineers.

Customer ResearchGo-to-market StrategyProduct StrategyCustomer Segmentation Strategy

Marketing Operations Manager

Jan 2009 – Jan 2012 · 3 yrs

Led marketing planning and budget oversight for Dell's Member Purchase Program
Led strategic partnerships with MDF partners.
Managed end-to-end marketing operations, ensuring seamless campaign execution and effective lead flow systems.
Oversaw the marketing technology stack, maintaining data integrity and aligning with sales teams on pipeline goals and ROI.

Marketing OperationsData Analytics & Performance MeasurementMarTech Stack & Systems Expertise

Ge capital

Product Manager, Black Belt

Jan 2000 – Jan 2003 · 3 yrs · India

Selected for the Global Leadership Development Program
Led Six Sigma Black Belt projects to enhance operational efficiency and streamline processes.
Managed consumer durable loan products from inception to launch, collaborating with cross-functional teams.
Owned the product roadmap, prioritizing features to drive growth and customer satisfaction.

Product StrategySix SigmaProduct MarketingProgram ManagementPartner marketing