Catherine Ferdon

CEO

San Francisco, California, United States15 yrs 6 mos experience

Highly Stable

Key Highlights

Scaled Cash App's user base by 20x.
Led successful rebranding initiatives.
Achieved multiple industry accolades in marketing.

Stackforce AI infers this person is a Fintech marketing leader with a proven track record in brand building and user growth.

Contact

Skills

Core Skills

MarketingBrand BuildingBrand Management

Other Skills

BrandingMarketing StrategyUser GrowthMarketing AnalyticsTeam ManagementMarketing OperationsTime ManagementSocial MediaMicrosoft ExcelSocial MarketingRecruitingSocial Media MarketingFacebook

Experience

15 yrs 6 mos

Total Experience

4 yrs 11 mos

Average Tenure

7 mos

Current Experience

Coinbase

Chief Marketing Officer

Sep 2025 – Present · 7 mos

Cash app

2 roles

Chief Marketing Officer

Promoted

Nov 2023 – Sep 2025 · 1 yr 10 mos

I spent more than 13-years at Block Inc (née Square), including 9-years leading brand and marketing for Cash App, serving most recently as its first Chief Marketing Officer. During my tenure, monthly active users scaled 20x and we went from our first dollar of revenue to reporting over $16 billion annually.
While at Cash App I grew from within the organization, led the rebrand from Square Cash to enhance brand distinction and customer engagement, and scaled the Marketing department from a team of two to over 100 people, inclusive of global marketing operations and communications for Afterpay (acquired in 2022). Under my leadership the team at Cash App achieved multiple industry accolades, including recognition at Cannes Lions, the Effie Awards and The Clio Awards, showcasing creative excellence in fintech. I have deep experience across consumer growth, marketing and brand building.

MarketingBrand Building