Jan Deahl

CEO

New York, New York, United States28 yrs 3 mos experience
Highly Stable

Key Highlights

  • 750%+ increase in pipeline generated
  • Over $10 billion in new business generated
  • Led global project with +400% operational efficiency
Stackforce AI infers this person is a seasoned marketing executive specializing in B2B financial services and fintech.

Contact

Skills

Core Skills

B2b MarketingMarketing StrategyMarketing OperationsLead GenerationInvestmentsProduct Marketing

Other Skills

AdvertisingBrand ManagementBrand StrategyCRMCommunicationData CaptureDemand GenerationDigital CampaignsDigital MarketingEmail MarketingFundraisingGTM ExecutionGlobal Business PlanningIntegrated MarketingLead Distribution

About

I Build Marketing Efforts that Drive Revenue Growth. My career has literally taken me around the world and back, from New York to Hong Kong to Kansas City and back to New York again. I’m grateful for the journey, and I’ve learned a lot along the way. I’m a CMO, growth strategist, and business builder with deep financial services expertise. I’ve run global marketing efforts at leading investment firms, asset managers, and fintech companies, including AllianceBernstein, Janus Capital, and CFA Institute. I believe marketing is a growth engine—not the pictures and colors department. My work is grounded in strategy, execution, and focused on outcomes: leads, pipeline, revenue, and long-term brand equity. Today, I lead global marketing at Drake Star, an award-winning tech-focused investment bank. I also advise early-stage ventures and am building my own portfolio of businesses I help scale (some I support, some I own). I operate with one simple equation: Mindset + Strategy + Execution + Grit. I believe in helping people, doing the next right thing, and building with purpose. 🔹 Highlights - Deep financial services & fintech marketing experience - Led marketing for global investment firms (AB / Janus / CFA Institute) and agile growth stage firms (Alexandria Technology / Drake Star) - 7+ years in Hong Kong—experience across global + regional mandates - Passionate about building marketing efforts that drive real business growth - Known for a blend of leadership, strategy, execution, and results 🔹 Results - 750%+ increase in pipeline - Over $10 billion in new business generated - Launched new website that dramatically increased leads & demos - Drove +100% growth in LinkedIn following - Led global project with +400% increase in operational efficiency 🔹 Key Knowledge Areas Marketing Strategy | Revenue Growth | Pipeline Generation | B2B Marketing | Brand Strategy | Product Marketing | Thought Leadership | GTM Execution | Sales Enablement | Marketing Technology | Digital Campaigns | CRM | SEO | Social | Investment Banking | Asset Management | FinTech | SaaS

Experience

Drake star

Executive Director | Head of Marketing | CMO | Investment Bank | B2B | Global Enterprise Marketing

Nov 2022Present · 3 yrs 4 mos · New York, New York, United States

  • Run global marketing efforts for Drake Star, an award-winning global investment bank focused on M&A for the world's leading tech companies.
  • Built strategic plan, garnered CEO and Executive Committee agreement, launched & currently executing
  • Overhauled website to: 1) Modernize brand; 2) Sharpen messaging; 3) Target Tech CEOs.
  • Built marketing operations function including: 1) Lead generation; 2) Data capture; 3) Lead distribution
  • Created Global Playbooks for world-wide scale of: 1) Thought Leadership creation; 2) Thought Leadership promotion; 3) LinkedIn firm and employee scale; 4) Deal announcements
  • Increased leads by +489% YoY
  • Disclaimer: All securities in the USA, are transacted through Drake Star Securities LLC. In the USA, Drake Star Securities LLC is regulated by FINRA and is a member of SIPC Drake Star UK Limited is an appointed representative of Kession Capital which is authorized and regulated by the Financial Conduct Authority.
  • Third party posts found on this profile do not reflect the views of Drake Star Securities, LLC and have not been reviewed by Drake Star as the accuracy or completeness.
B2B MarketingEmail MarketingDemand GenerationMulti-media Marketing CampaignsMarketing AutomationInvestments+9

Alexandria technology

Chief Marketing Officer | CMO | Marketing Strategy | Digital Marketing | FinTech | SaaS

Aug 2021Aug 2022 · 1 yr · New York, New York, United States

  • Built and led marketing for Alexandria Technology, an AI NLP FinTech firm that gives investment professionals an information edge that generates alpha. Built the marketing strategy and plan and garnered CEO and Board advocacy. Executed full scale overhaul including revamping firm messaging and brand, and relaunching digital presence including website, LinkedIn, and email marketing. Results: +700% increase in pipeline.
B2B MarketingEmail MarketingDemand GenerationMulti-media Marketing CampaignsMarketing AutomationInvestments+9

Cfa institute

Senior Director, Institutional Marketing

Apr 2017Aug 2021 · 4 yrs 4 mos · New York

  • Managed high performing team responsible for marketing to institutional clients including asset managers, asset owners, universities, and regulators. Executed holistic marketing campaigns including email, social media, website, PR, and advertising. Managed marketing budget including strategy and execution with agency partners. Built and launched email nurture and demand generation programs within the Investment Management and University segments.
B2B MarketingEmail MarketingDemand GenerationMulti-media Marketing CampaignsMarketing AutomationInvestments+7

American century investments

Senior Marketing Strategist

May 2014Apr 2017 · 2 yrs 11 mos · Kansas City, Missouri Area

  • Led firm’s global institutional marketing efforts. Built comprehensive marketing strategy. Built foundation for institutional marketing including digital marketing campaigns through Salesforce + Eloqua. Overhauled approach to institutional thought leadership. Served on four-member Marketing Senior Leadership team.
B2B MarketingEmail MarketingDemand GenerationMulti-media Marketing CampaignsMarketing AutomationInvestments+7

Janus capital group

Director Non-US Institutional Marketing for Janus Capital Group

Mar 2008Oct 2012 · 4 yrs 7 mos · Hong Kong

  • Ran institutional marketing for non-US business (Europe, Middle East, Asia). Overhauled creation and dissemination of marketing materials resulting in +400% efficiency gain and significant increase in new business engagements. Won Asian institutional client mandates worth several $billion in AUM.
B2B MarketingDemand GenerationMulti-media Marketing CampaignsInvestmentsMedia RelationsMarketing Strategy+5

Alliancebernstein

3 roles

Vice President - Marketing & Communications

Promoted

Jan 2005Jan 2008 · 3 yrs

  • Led institutional marketing in North Asia region including events, PR, collateral. Significant contributor to several US$ billion in Asian business growth, including new mandates from institutions in China, Korea, Taiwan, Hong Kong, and Thailand.
B2B MarketingDemand GenerationMulti-media Marketing CampaignsInvestmentsMedia RelationsMarketing Strategy+5

Vice President - RFP Group Manager

Promoted

Jan 2001Jan 2005 · 4 yrs

  • Managed team of four RFP writers, overseeing all aspects of process including working with sales team, tracking workflow, and reviewing, editing and authorizing final submissions.
InvestmentsWritingProduct Marketing

RFP Writer

Jan 1999Jan 2001 · 2 yrs

InvestmentsWritingProduct Marketing

Business wire

Newsroom Coordinator

Jan 1996Jan 1999 · 3 yrs · New York

Education

Binghamton University

BA — English Literature

Jan 1992Jan 1996

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