Jul 2023 – Jun 2024 · 11 mos · Hyderabad, Telangana, India · Hybrid

• GE Digital Grid Software product marketing. #GridOS. GE Digital is the Electrification Software business of GE Vernova, and is a market leader in grid and utility software, globally.
• Regional marketing leader: APAC, India, Sub Saharan Africa
• Global Demand Center/Marketing CoE leader: Marketing Operations/Analytics/Martech/ABM
• Partner Marketing

Mar 2022 – Jul 2023 · 1 yr 4 mos

• Exploring entrepreneurship journey. Consulting for tech startups

Jan 2018 – Apr 2022 · 4 yrs 3 mos · Gurugram, Haryana, India

• Wolters Kluwer is a global provider of professional information, software products, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors. The WK portfolio represents thousands of customers worldwide including 93% of the Fortune 500 companies.
• Anand was responsible for brand, PR, corporate communications, product marketing, product management and demand generation for the India, South Asia Region.
• Enabling the digital transformation of the physician, CA and lawyer professional practices through Wolters Kluwer's industry-leading SaaS solutions (building case for change, communication)
• Category creation
• Growing market share for portfolio products
• Developing/adapting global products for the local market supported by deep customer research
• Overseeing demand generation of software products and platforms (healthcare, tax and accounting, legal tech - both professionals and students - B2B and B2C)
• Driving eCommerce on own platform and through partnerships with Amazon, Flipkart
• Elevating the digital marketing and sales maturity of the organization through technology, process and people interventions

Jan 2016 – Dec 2017 · 1 yr 11 mos · Noida, Uttar Pradesh, India

• As Director, Marketing, Anand was responsible for the below portfolios for the $7.5 Billion HCL Technologies globally:
• > Content Marketing
• > Digital Marketing
• > Social Media Marketing
• > Marketing Automation (Eloqua)
• > Marketing Analytics
• > Global website: www.hcltech.com
• Anand scaled the India operations into a global demand center/marketing CoE and was responsible for all digital demand generation and social media outcomes, listening and crisis management.
• He initiated a marketing systems (martech) and process transformation with the objective of making the marketing function agile and data-driven. The transformation he drove (supported by the best team ever!) led to HCL winning the coveted Marketing Excellence Award by ITSMA, the apex association for IT marketing, for the category “Transforming Marketing for Digital Leadership”.
• Under his leadership, HCL Digital & Content Marketing has won 10 + awards, including:
• Three awards at the prestigious Business Marketing Awards (BMA) in 2017: Impactful Paid Search (Winner); Customer Storytelling Program (Award of Excellence) and Blogs as Influencer in the B2B Buyer Journey (Winner)
• Finalist for the "Markies" the Oracle Marketing Cloud global awards in two categories for Eloqua (2017) (http://markies.eloqua.com/entrant/hcl-technologies/)
• Biggest Transformation by Kapost (https://kapost.com/2017-kapost-customer-awards/#hcl)

Jan 2015 – Jan 2016 · 1 yr · Greater Bengaluru Area

• As the CMO/Global Head of Marketing, I was responsible for all marketing at Marlabs, including corporate marketing, digital marketing, field marketing, communications, market research and inside sales.
• Within 6 months of joining, I led a rebranding initiative that repositioned the 19 year old Marlabs brand in the new global IT services landscape, with a new corporate visual identity. I also launched a brand new website, with new content. I also led an important alliance partnership for the organization and designed a brand new intranet for the company.

Jan 2014 – Jan 2015 · 1 yr · Bangalore, India

• India South Asia marketing leader for IBM Global Business Services, the largest consulting business in the subcontinent. I led the overall thought leadership messaging and demand generation (digital, events, BTL) for the business, working with various agencies..
• GBS offers strategy and transformation consulting, Big Data & Analytics, Cloud, and Mobile solutions, ERP services (such as SAP, Oracle and Microsoft Dynamics), systems integration and application services to clients.

May 2011 – Oct 2013 · 2 yrs 5 mos · On-site

• WW Marketing and Sales Enablement strategy for GBS, based out of London, UK.

Apr 2009 – May 2011 · 2 yrs 1 mo · On-site

• IBM Global Business Services - a $20 billion+ division of IBM - offers business consulting, ERP services (like SAP, Oracle and Microsoft Dynamics), business analytics and optimization, systems integration, Cloud and application services to organizations globally.
• I was the worldwide leader for marketing to General Business Enterprise (GBE) and Mid-market (SMB) organizations globally. Responsibilities included:
• Formulating WW marketing strategy and providing guidance to country marketing teams
• Identifying which market segments are most attractive and addressable (segmentation).
• Establishing priorities and developing recommendations to drive market performance.
• Developing the marketing plan including specific strategies and actions to create and capture value.
• Managing execution of actions to drive segment business results.
• Competitive positioning of solutions
• Working with WW agencies to develop high impact marketing material.

Mar 2007 – Mar 2009 · 2 yrs · India

• As the marketing leader for Insurance, Healthcare and Life sciences BU -- a large business unit in Infosys Technologies -- I was responsible for planning, organizing, budgeting and managing all marketing functions to achieve unit growth and visibility while ensuring a consistent marketing message and positioning.
• The role involved:
• Marketing strategy development and business planning
• Developing value propositions for offerings and their competitive positioning
• Developing integrated marketing programmes through the use of PR, Analyst Relations, Advertising, Direct Marketing, Events and online media including social media (webinars, blogs etc)
• Event management, onsite and offshore.
• Sales enablement planning and delivery management
• Thought leadership marketing
• Alliance management and joint GTM.
• Internal branding and communication
• CSAT track leadership
• Infosys' internship program leadership for the BU
• Before assuming this role, I was in Infosys' Corporate Marketing group.

Mar 2004 – Feb 2007 · 2 yrs 11 mos · India

• Marketing for Product Engineering (Automotive, Aerospace, Medical Devices) and Insurance, Healthcare and Life sciences business units.
• Creating mindshare and brand preference
• Marketing planning and execution
• Event planning and management
• Sales enablement
• Digital Marketing
• Website content management
• Personal branding for leaders and thought leadership

Jul 2002 – Mar 2004 · 1 yr 8 mos · India

• Business consulting for various organizations including international government bodies. Market research subscription product development. International biotechnology and pharmaceutical market experience. Published articles in national and international media.