Apr 2023 – Mar 2025 · 1 yr 11 mos · Remote

Feb 2022 – Feb 2023 · 1 yr · Remote

• All things Marketing & Revenue Growth

Aug 2021 – Dec 2022 · 1 yr 4 mos · Remote

Nov 2019 – Feb 2022 · 2 yrs 3 mos

• I was leading and representing the team of 15 responsible for generating pipeline for the global sales teams across North America, Europe and ANZ.
• Was responsible for scaling Inbound demand creation and capture through paid marketing, organic content marketing, website experience and full funnel conversions.
• Implemented and scaled a best in class mar tech stack and created off beat playbooks to keep up with the scale.
• As a team we devised new pipeline levers in the form of Intent channels and Account Based marketing and sales.
• Indirectly managed and was responsible for the success metrics of the sales development teams.
• Experienced 10x growth in pipeline and revenue during my stint. But I take the most pride in the team that I was fortunate enough to lead, mentor and represent.

Jan 2019 – Nov 2019 · 10 mos

Jun 2018 – Dec 2018 · 6 mos

Jan 2017 – May 2018 · 1 yr 4 mos · Pune

• What does MindTickle do?
• In the fast evolving world of Sales, cracking the whip on Sales Excellence is a big opportunity in front of companies that are looking to go from good to great. Some of the questions that we help answer:
• 1. How to align your sales team to your strategy - Knowledge, Skill, and execution.
• 2. How to ensure the success of your sales initiatives
• 3. How do continuously engage a distributed sales team
• As an Inbound Marketing Strategist, I was responsible for generating quality inbound leads. This includes understanding the target persona and designing relevant campaigns, understanding buyer behavior and tactically delivering relevant content, analyzing the generated leads and using the insights to constantly improve the accuracy of our targeting. I lead the MOFU content strategy and was involved in end to end delivery. I also handled vendor relationships with design and development agencies to ensure the quick and perfect execution of projects. I also briefly handled Marketing operations and analytics.

May 2015 – Apr 2016 · 11 mos

• Pragyan is the ISO 9001 : 2008 and 20121:2012 Certified International Techno-managerial organization of NIT,Trichy. The organization conducts technical activities throughout the year with the flagship event being the techno-management festival.
• I was chosen to head the team after delivering what was required as a marketing manager and showing some leadership traits that was required to take the team forward.
• As a Marketing Head of Pragyan'16, I was initially involved in the selection and training of seventeen pre-final year students. I had to do research about over seven hundred companies and assign them based on their past relationship with academia, their position to sponsor and several other factors and subsequently guide my team members for further process to get sponsorship in terms of cash, kinds, services and internships.
• I successfully envisioned the idea of a Digital India themed Hackathon and further associated with Microsoft to conduct the same. The event which was held in Bangalore saw over 15 companies partnering for the event and more than 100 apps developed.
• Our team ideated and implemented a first of its kind event, Youth Business Summit at Hilton Chennai, which aimed at bringing the decision makers of today and tomorrow under a single roof. The event had series of key notes and a panel discussion from renowned industry greats. The event saw participation from 40 corporates.
• I envisioned the concept of "Hands on Experience" of products by the participants as a part of branding strategy and successfully forged association with Texas Instruments,National Instruments and IBM in Pragyan 2016 where participants of robotics events were provided with Free TI and NI Kits to develop their models and compete and IBM Bluemix, SAS which was used to develop apps.
• The whole marketing team under my leadership achieved more than hundred corporate associations and the sponsorhip amount saw an sizable increase of 150% from the previous edition.

Sep 2014 – Apr 2016 · 1 yr 7 mos · India

• Initiated and organised Startup Weekend for the first time in the city of Trichy. Startup Weekend a 54 hour idea accelerator program powered by the 'Google for entrepreneurs' which aims at giving a glimpse of the startup experience over the weekend.
• Responsible for event approval, forming organizing team and volunteers, sponsorship, outreach, inviting & confirming speakers, mentors and judges for the event. The event was a huge success and a couple of teams walked away with seed funding at the end of the event.

Aug 2013 – Apr 2016 · 2 yrs 8 mos

• E-cell NIT Trichy is a student body of NIT Trichy which aims at promoting the spirit of entrepreneurship amongst the student circle.
• ● Revamped the official website of the organisation and maintained the same for the course of 3 years.
• ● Spearheaded the 'Startup Internship Program' for two years and was instrumental in bringing down more than 30 startups and helping them find the right interns from a large student pool.
• ● As a part of corporate relations team, was actively involved in forging tie-ups with VC firms, mentors and helped organise Ventura - E-Cell's international business model competition and also managed to be a finalist in two editions of the same.