Jared Cruce

CEO

Ashland, Oregon, United States19 yrs 2 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Proven track record in driving growth and innovation.
Expert in building high-performing marketing teams.
Strategic leader in brand and business development.

Stackforce AI infers this person is a Marketing and Brand Strategy expert in the Sustainability and Consumer Goods sectors.

Contact

Skills

Core Skills

Business StrategyBrand StrategyMarketing StrategyIntegrated Brand MarketingGo-to-market StrategyStrategy ExecutionBusiness Growth StrategiesContent StrategyBrand ManagementBrand Storytelling

Other Skills

AI for MarketingAccount ManagementAnalytical SkillsArtificial Intelligence (AI)B2B Marketing StrategyBrand ActivationBrand AnalysisBrand DevelopmentBrand FilmBrand IdentityBrand MarketingBudget ManagementBudgetingBusiness DevelopmentBusiness-to-Business (B2B)

About

Jared is a Marketing and Brand leader with a strategic mindset and an innate ability to build and mentor dynamic teams that collaborate, embrace risks, and align with their passions. Proven track record of driving growth and accelerating companies during pivotal moments in their business life cycles, all while inspiring and leading high-performing teams. No more guesswork. No more overwhelm. He brings clarity to complexity. Leads with a strong sense of ownership, driving decisive action across global teams. PROFESSIONAL EXPERTISE ◆ Leading and building performance marketing teams and campaigns that drive growth. ◆ Managing Brands and Brand Strategy. ◆ Skilled leveraging insights and analytics into consumer behavior. ◆ Managing budgets and overseeing financial operations to ensure the health and sustainability of projects. PERSONAL Certified member of the "AI Class" , i.e. AI Business Strategy and integration to help lead the next evolution of business.

Experience

Henry's fork foundation

Associate Executive Director (VP-Level), Strategy & Growth

Sep 2025 – Present · 7 mos · United States

Reporting directly to the Executive Director as the #2 leader in the organization, I oversee strategy, growth, and high-value partnerships to scale impact in climate-resilient watershed conservation. My role bridges visionary leadership with tactical execution, ensuring HFF remains a category leader in conservation innovation.
Key responsibilities include:
Strategic Growth Leadership: Developing and implementing a sustainable growth strategy to diversify revenue streams and scale organizational impact.
High-Value Partnerships: Building relationships with corporate sponsors, HNW donors, and strategic collaborators to drive funding and long-term stability.
Brand Strategy & Thought Leadership: Elevating HFF’s visibility and credibility through external engagement, storytelling, and positioning as a trusted voice in conservation innovation.
Operational Excellence: Establishing scalable systems and workflows to align cross-functional teams with organizational priorities and deliver measurable results.
I thrive at the intersection of strategy, innovation, and mission-driven growth, translating complex challenges into actionable solutions that inspire action and deliver results. Let’s connect to explore how we can collaborate to drive growth, innovation, and impact together.

Cross-functional Team LeadershipBusiness StrategyRevenue & Profit GrowthBrand StrategyOrganizational LeadershipWildlife Conservation+2

Compass strategy- principle

Head of Marketing - Marketing Strategy Consultant

Aug 2024 – Present · 1 yr 8 mos · United States

Led brand activation for $15M anchor carbon asset project, creating brand marketing strategies across digital, event and traditional media including KPI's and growth milestones
Mentored internal marketing team on positioning frameworks and best practices, for strategic content execution to drive growth.
Created the Marketing Tech Stack best practices to enhance the attribution and tracking of marketing ROI.

Cross-functional Team LeadershipStrategic ThinkingIntegrated Brand MarketingBudget ManagementMarketing Strategy

Seaguth elixirs

CMO - Head of Marketing

Feb 2022 – Jul 2024 · 2 yrs 5 mos

Led the CPG company's marketing evolution from product concept to brand innovator. The role centered around strategic innovation and brand differentiation, employing a blend of skills for transformative impact:
▪︎ Strategic Planning and Execution: Developed and executed go-to-market strategy, content marketing, and digital marketing strategy that resulted in disruptive market opportunity in an impacted market landscape.
▪︎ Brand Development: Crafted the brand identity and digital marketing strategy, leveraging influencer branding to enhance online visibility.
▪︎ Innovation Management: Developed the comprehensive market research report that informed product positioning and new market disruption opportunities.
▪︎ Leadership and Team Building: Built a high-performance marketing team that exceeded targets by 30%.
▪︎ Partnership Acquisition: Established SEO/SEM frameworks, and influencer partnerships, enhancing the company's presence and driving omnichannel growth and consumer engagement within the first year.

Team LeadershipGo-to-Market StrategyConsumer Market ResearchGrowth MarketingBrand StrategyChange Management+8

Terra axis

Director of Brand & Strategy

Jan 2022 – Dec 2023 · 1 yr 11 mos

Spearheaded the creative growth strategies, and development of our transformative program Terra Axis Accelerator. Defined the strategic direction, brand identity, and market positioning that distinguished Terra Axis in the competitive landscape of accelerators.
▪︎ Consulted and guided brand strategy for a portfolio of global growth-stage companies, in climate, tech, carbon accounting, sustainable CPG, and food security. This strategy fostered increased market share, improved profit margins, and strategic realignment of business models.
▪︎ Led branding and strategic advising to companies across the global portfolio ensuring alignment with both operational goals and brand aspirations.
▪︎ Created the internal brand strategy for Terra Axis, articulating our unique value proposition through compelling storytelling and market positioning.

Strategy ExecutionBrand StrategyChange ManagementBusiness Growth StrategiesCross-functional Team LeadershipDisruptive Business Strategy+3

Magic logic story

Chief Brand Officer

Jan 2014 – Jan 2022 · 8 yrs

BRAND MARKETING STRATEGY & EXECUTION
▪︎ Brand Strategy: Developed comprehensive brand, marketing and content strategies for national and international companies, leveraging creative storytelling and cutting-edge content solutions to drive growth. Performed brand analysis, organizational research and managed brand, content, and multi-channel messaging.
▪︎ Creative Direction & Storytelling: Served as executive creative director and strategist for brand content campaigns across multiple industries, managed creative teams from 2-15 members. Won: 2x Brand Film Awards – NYC, 3x American Business Awards, and an American Marketing Association Award for content campaigns crafted for national clients.
BUSINESS LEADERSHIP, STRATEGY & DEVELOPMENT
▪︎ Business Leadership: Led executive, sales, and product teams, in cross-functional collaboration and strategic alignment.

Content StrategyBrand ManagementBrand StorytellingDisruptive Business StrategyIntegrated Brand MarketingCampaign Concepts+4

Jared cruce studio

Director of Brand and Creative

Jan 2006 – Jan 2013 · 7 yrs · Ashland, Oregon

Award-winning brand film executive including key roles as director, story development, writing, production, and post-production across a wide range of subject matter in studio and location environments. Built content campaigns for national and international clients in Tech, SaaS, CPG spaces.
Provided unique and artistic approaches that were achievable and met all budgetary and schedule restraints.

Content StrategyStrategic CommunicationsBrand ManagementSocial MediaBrand StrategyContent Creation+12