Nov 2020 – Feb 2025 · 4 yrs 3 mos

• After heading the Product Marketing function for close to two years, I was promoted to manage the entire Marketing function. In this role, I was responsible for:
• Product Marketing
• Digital Marketing
• Analyst & Media Relations
• Branding
• Inside Sales

Nov 2018 – Nov 2020 · 2 yrs

• I was brought back to Subex to lead the Product Marketing function, and hence began my second stint at the organization. Leveraging my knowledge of the product portfolio and combining it with my Product Marketing knowledge, I was now required to make our customers obsessed with our products.
• Largely, my responsibilities revolved around:
• Product Launch & Positioning
• Demand Generation
• Analyst & Media Relations
• Customer Advocacy
• Team Management

Jun 2016 – Nov 2018 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• At Wipro, I was responsible for end-to-end Marketing activities of a niche set of products and solutions covered under the Enterprise Operations Transformation framework. This included solutions for Robotic Process Automation, products driving customer experience, and workflow automation platforms. My role involved owning and executing strategic GTM activities for Enterprise Operations Transformation. Some of my key responsibilities were:
• Meticulous planning of Marketing activities to achieve the objectives of - creating market buzz, sales enablement and demand generation.
• Building and maintaining a repository of Marketing collateral comprising of brochures, whitepapers, presentations, case studies, infographics etc.
• Collaborating with Demand-Gen team to implement activities for lead-generation, to enable Sales teams with qualified leads.
• Working closely with various verticals to understand their fitment into the Enterprise Operations Transformation framework, and building positioning statements and messaging.
• Planning and executing webinars for thought leadership and demand generation.
• Leveraging social media platforms to gain visibility in the market.
• Working with Account Managers to obtain customer testimonials and promotion of the same.
• Collaborating with the digital team to ensure effective SEO, using the right content and keywords.
• Strategically targeting selected accounts to plan and execute Account Based Marketing activities.
• Identifying and participating in various relevant industry forums to demonstrate thought leadership and gain mindshare.
• Identifying key influencers like analysts, journalists and consultants and engaging effectively to achieve high media share-of-voice and analyst endorsements
• Internal marketing activities to popularize the concept of Enterprise Operations Transformation within Wipro.
• Mapping key competitors in the space and carrying out competition analysis in order to enable sales teams.

Jun 2015 – May 2016 · 11 mos

• I initially started off with Subex as Senior Specialist - Product Marketing, and was responsible for their Revenue Assurance and Fraud Management products. After spending around 2 in this role, I was promoted to the role of Associate Manager - Marketing, which augmented the range of offerings I was handling. In this role, I was responsible for end-to-end promotion of all the core products & solutions of Subex, which contributed to over 70% of the overall revenues.
• My key activities and responsibilities included:
• Working closely with Product Management and Corporate Communications to develop positioning and direction through market & competition analysis.
• Designing, executing and owning lead generation campaigns that support revenue goals.
• Developing marketing tools and content around website, collateral (brochures, infographics, datasheets, whitepapers, case studies, presentations, videos etc.), interactive demos and multimedia presentations.
• Launching new products and new versions of existing products to the market.
• Working with Pre-Sales and Product Management to conduct feature-led and knowledge imparting webinars.
• Leveraging social media for effective product promotion and brand image enhancement.
• Identifying suitable industry recognition awards and building strong nominations on behalf of the organization.
• Establishing product messaging to complement overall company vision and direction.
• Designing and delivering sales enablement training to Sales-org.
• Working with Sales-org to grow product referral base and focusing on account based marketing to enhance revenues from existing accounts.
• Conceptualizing and executing innovative means of engaging prospects and customers.
• Branding for exhibition booths, handling event logistics and ensuring successful participation in industry events.
• Working with customers and prospects to conceptualize and create agendas and presentations for user meets and regional summits.

Mar 2013 – Jun 2015 · 2 yrs 3 mos

Apr 2011 – Mar 2013 · 1 yr 11 mos · Bangalore

• At Telematics4U I played the role of a horizontal Marketer, wherein I was responsible for marketing their IoT based solutions, offered on a SaaS model to various verticals. My day-to-day activities included:
• Preparing marketing collateral, case studies, white papers, brochures, ROI matrices etc.
• Conceptualizing and package a clear set of product / service offerings
• Creating detailed proposals based on customer’s requirement
• Conceptualizing and creating RFPs, compliance sheets and cost sheets for tenders
• Strategizing towards identifying and servicing new market niches
• Continually refining product offerings
• Internal and external business verticals training
• Website content management
• Defining and planning platform feature enhancements based on customer’s requirements
• Responsible for supporting enterprise sales through presentations and demonstrations
• Understanding the pain points of prospective customers to enable the sales team engage in consultative selling
• Detailed business vertical study and vertical potential analysis
• Geography based competitive analysis
• Devising defensibility strategies to ensure retention of customers
• Outbound information push through periodic newsletters, solution leaflets and teasers
• Business vertical-wise prospecting
• New verticals identification and study

Jul 2009 – Mar 2011 · 1 yr 8 mos · Bangalore

• Created company identity and established long-term relationship with customers and prospects using weekly newsletters, brochures, PPTs, press releases, case studies, online videos etc.
• Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.
• Proven ability to successfully analyze an organization's critical business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings.
• Coordinated all aspects of product launch including product development from cradle to grave, handled all marketing activities and promotional materials, developing sales forecasts and product pricing.
• Proven ability in creating highly effective sales, online and offline marketing campaigns.
• Overseeing the sales & marketing operations, thereby achieving increased sales growth.
• Handled the online marketing activities using the product website, paid search marketing on Google, Yahoo etc. Worked on the quality of the content of the website to help show up at the top of search results.