Anukool Kumar

CEO

Gurgaon, Haryana, India14 yrs 3 mos experience

Highly Stable

Key Highlights

Led Tinder's marketing strategy in India.
Successfully launched new brands like The League.
Co-founded a top lifestyle brand in India.

Stackforce AI infers this person is a Marketing Leader in the B2C sector, specializing in online dating and lifestyle brands.

Contact

Skills

Core Skills

Branding & IdentityDigital Marketing

Other Skills

Brand StrategyBuzz MarketingEvent ManagementIntegrated MarketingManagementMarketing ResearchMarketing StrategyMicrosoft ExcelMicrosoft OfficeMicrosoft WordPowerPointPresentation DesignPresenterProduct MarketingSales Management

About

As Sr. Director, Regional Head – India & Middle East at Match Group, I lead our efforts across some of the most exciting markets in the world, driving growth for Tinder and launching new brands like The League and Archer. Previously, I led Marketing for Tinder India, responsible for scaling the brand’s performance across revenue, market share, and cultural relevance. With over a decade of experience in marketing across online dating, lifestyle fashion, and digital services, I’m passionate about building meaningful connections at scale, both between people and between brands and audiences. Before Match Group, I led marketing for nearbuy.com, and Groupon, and co-founded NOONOO, a lifestyle brand for fashion-forward, confident men, ranked among India’s top 30 homegrown brands by Business Traveller Magazine. I thrive at the intersection of strategy, culture, and creativity, shaping brands that not only grow but matter.

Experience

Match group

Sr. Director, Regional Head - India & Middle East

Jun 2025 – Present · 9 mos

Leading Match Group’s growth strategy across India and the Middle East, overseeing category leading brands like Tinder while spearheading the launch of new premium platforms such as The League and Archer.

Tinder

Marketing Director, India

Aug 2021 – Jun 2025 · 3 yrs 10 mos · India

Responsible for driving the overall performance of the brand within the country including revenue, market share growth, and brand visibility.

Branding & IdentityBuzz MarketingDigital MarketingEvent ManagementMarketing ResearchProduct Marketing+2

Okcupid

Marketing Director, India

Oct 2020 – Aug 2021 · 10 mos · India

OkCupid is the only dating app that connects people based on interests, beliefs and quirks.
Form meaningful connections and find love on OkCupid today.

Nearbuy.com

3 roles

Head Of Marketing

Apr 2019 – Oct 2020 · 1 yr 6 mos

Responsible for Growth, Performance & Brand Marketing

Head Of Brand Marketing

Apr 2018 – Apr 2019 · 1 yr

Orchestrate 360-Degrees Online/Offline Marketing Strategies across ATL/BTL, Digital Channels to grow brand awareness & increase customer engagement in the market in support of creating nearbuy.com as the de-facto Step Out App.

Head of Alliances & Strategic Partnerships

Apr 2015 – Mar 2018 · 2 yrs 11 mos

Spearheading partnerships for nearbuy.com, directly contributing to the top line revenue via White Labelled Partnerships and optimizing CAC across synergistic campaigns with Banks, Airlines, Movie Production Houses, Wallet partners, and more.

Groupon

2 roles

Senior Project Manager ( Marketing )

Apr 2014 – Mar 2015 · 11 mos

Responsible for the successful initiation, planning, design, execution, monitoring, controlling and closure of a project to either optimize CAC, reduce direct costs or launch new programs/campaigns.