Sanjay Kosuri

Product Marketing Manager

Bengaluru, Karnataka, India19 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

19 years of experience in IT and marketing.
Expert in go-to-market strategies and product adoption.
Proven ability to drive business growth through collaboration.

Stackforce AI infers this person is a seasoned Product Marketing Manager with expertise in SaaS and Professional Services.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyDigital MarketingConsultingDemand GenerationCompetitive Marketing Strategies

Other Skills

Account IntelligenceAnalysisAnalyticsArtificial Intelligence (AI)Artificial Intelligence for BusinessB2B MarketingBrand ManagementBusiness AnalysisBusiness IntelligenceBusiness ProcessBusiness StrategyCRMCloud ComputingCompetitive IntelligenceContent Marketing

About

As a Sr. Product Marketing Manager at Egnyte, I bring over 19 years of experience in IT and marketing to drive impactful AI product launches and adoption initiatives. My focus lies in transforming complex technologies into clear, actionable strategies that resonate with both technical and business stakeholders. By aligning messaging, sales enablement, and adoption strategies, I ensure our solutions deliver measurable value and provide a seamless user experience. I specialize in go-to-market strategies, customer retention, and digital transformation, with a proven ability to drive product adoption and business growth. My collaborative approach fosters alignment across teams, enabling the successful execution of strategic initiatives. Passionate about connecting emerging technologies with real-world outcomes, I thrive in dynamic environments that demand creativity, precision, and results-driven execution.

Experience

Egnyte

Sr. Product Marketing Manager - Artificial Intelligence (AI)

Feb 2023 – Present · 3 yrs 1 mo · Greater Bengaluru Area · Remote

“They kept asking, ‘Can AI actually make my day easier?’ That’s what drives my work.”
As Sr. Product Marketing Manager at Egnyte, I lead our AI portfolio, bringing customer voices into every product launch, sales play, and adoption strategy. I focus on what really matters: helping users see real value, fast. Whether it's enabling sales teams with the right messaging or rolling out adoption programs that stick, my goal is to turn curiosity into confidence and make AI feel less like hype and more like help.

Digital StrategyProduct MarketingGo-to-Market StrategySales EnablementProduct AdoptionGrowth Strategies+1

Ey

Sr. Principal Consultant - Professional Services

Oct 2021 – Feb 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India · Hybrid

At EY Consulting, where precision and client trust are everything, I led end-to-end digital marketing for a flagship Premium products category. I developed customer segmentation, positioning, and demand generation strategies that aligned with business goals and delivered measurable impact. By collaborating closely with stakeholders, I ensured seamless campaign execution while strengthening our “Gold Standard” client relationship through strategic insight and consistent delivery.

ConsultingProject ManagementDigital MarketingProduct MarketingGo-to-market StrategyMarketing Strategy+1

Valuemomentum

Marketing Manager - Finserv & InsurTech

Nov 2018 – Oct 2021 · 2 yrs 11 mos · Hyderabad Area, India · Hybrid

ValueMomentum’s ethos: Delivering industry-focused solutions with measurable impact, guided my work as I led Product Marketing and Demand Generation, reporting directly to the CMO. I collaborated with business leaders to shape clear value propositions and messaging, developed sales enablement and customer-facing content, and executed go-to-market strategies by aligning cross-functional teams, partners, and vendors. Every initiative was built around strategic alignment and execution excellence, helping to elevate our market presence and reinforce a marketing culture centered on clarity, consistency, and growth.

Brand ManagementField MarketingProduct MarketingEmployer BrandingDigital MarketingDemand Generation

Amzur technologies, inc

Head of Marketing - IT Consulting & Services

Jul 2017 – Oct 2018 · 1 yr 3 mos · Vishakhapatnam Area, India · On-site

As Head of Marketing reporting to the CEO, built and led a 15-member team across Demand Generation, Campaign Management, and Marketing Automation. Spearheaded strategic campaigns for ERP, App Development, and IoT, driving high-quality leads, accelerating revenue growth, and securing new client acquisitions.

Ibm india private limited

2 roles

Digtal Strategist - Commerce

Feb 2014 – Jun 2017 · 3 yrs 4 mos · Hybrid

Crafted a data strategy to unlock revenue streams, alongside go-to-market, digital, social, and nurture strategies. Directed campaign narrative and content strategy throughout the buyer's journey. Conducted weekly reviews to address pipeline gaps, employing agile methodologies for low-cost, fast-track marketing initiatives. Managed a $XK budget to generate a minimum revenue of $5XK. Supervised a team of four marketing professionals, fostering their growth and receiving accolades for innovation and program success.

Market Segment Manager – Collaboration & Digital Experience Solutions

Feb 2010 – Feb 2014 · 4 yrs · Hybrid

Provided comprehensive marketing leadership, establishing market priorities, leveraging competitive insights, and enhancing IBM's standing in the ICS market. Led cross-functional teams and projects, collaborating with Product Management, Sales, and Development to formulate and execute core marketing strategies. Implemented competitive sales tactics and digital marketing initiatives to increase IBM's market presence and disrupt competitors.

Hp

Business Analyst - Network Attached Storage

Jan 2008 – Feb 2010 · 2 yrs 1 mo · Bangaon Area, India · Hybrid

Led client-focused competitive research projects, monitoring market and technology trends across major Enterprise Network Storage (NAS) products. Delivered comprehensive research and industry reports, defining objectives in consultation with top management. Designed research plans, interpreted results, and offered strategic recommendations to leadership and marketing teams for market strategy development.

Sap labs

Research Analyst - CRM and Integrations

Sep 2006 – Jan 2008 · 1 yr 4 mos · Bangaon Area, India · On-site

Provided crucial market and competitor insights to Sales, Marketing, and Strategy teams, aiding in planning and executing initiatives. Conducted thorough pre- and post-competitor event analyses, offering strategic recommendations. Produced newsletters on technology, industry, and competitors, empowering internal teams with valuable knowledge resources.

Customer MarketingAccount IntelligenceCompetitive Marketing Strategies