Dec 2024 – Jul 2025 · 7 mos · Bengaluru, Karnataka, India

• Directed global marketing strategy and execution across product marketing, events, webinars, digital marketing and case study development.
• Launched joint marketing initiatives and content syndication partnerships with key MMPs (AppsFlyer/Singular) and mobile industry influencers to elevate brand authority.
• Managed the PR agency relationship to proactively drive product announcements and maximize earned media coverage.

Jul 2022 – Nov 2024 · 2 yrs 4 mos

• Partnered with the CBO and leadership team to drive $XXX mn annual revenue for InMobi DSP (B2B) and Glance Ads (B2C).
• Developed and executed comprehensive product positioning and messaging strategies for both DSP Performance and Glance Ads.
• Led a diverse team of 15+ professionals, including PMMs, Tech Writers, and Creative experts, to enhance product visibility and market reach.

Jan 2021 – Jul 2022 · 1 yr 6 mos

• Collaborated with the APAC MD and leadership team to drive a 25% YoY growth from GTM perspective
• Spearheaded innovative partnership initiatives that generated incremental revenue through data-driven solutions.
• Managed a diverse team of over 20 professionals, including Partnership Managers and GTM experts, fostering a culture of creativity and collaboration.

Jan 2019 – Dec 2020 · 1 yr 11 mos

• Spearheaded strategic partnerships with leading Retail, eCommerce, and Telco companies to enhance audience targeting solutioning.
• Managed OKRs/ sales targets and revenue reconciliation across APAC markets, achieving consistent quarterly growth ~30% margin
• Collaborated closely with executive teams to develop Annual Operating Plans (AOPs) that ensured predictable business performance.

Nov 2016 – Dec 2018 · 2 yrs 1 mo

• Spearheaded the launch of the reseller business from inception, driving strategic initiatives to establish a robust market presence.
• Successfully onboarded reseller partners across Vietnam, New Zealand, and South Africa, generating approximately $XX million in revenue.
• Collaborated with sales and product teams to create branding and go-to-market strategies for new advertising products, enhancing reseller capabilities through targeted training.

Jun 2014 – Oct 2016 · 2 yrs 4 mos

• Collaborated with the CEO and VP of Marketing in launching the InMobi Discovery Commerce platform across the US, India, and China.
• Partnered with PR and Digital Marketing teams to enhance the distribution of custom research, driving significant adoption.
• Engaged with top research firms and tech journalists to elevate InMobi's research visibility in industry publications.

Dec 2012 – May 2014 · 1 yr 5 mos · Gurgaon

• Engaged with large clients to unlock the value of Oracle Marketing Cloud Solutions, enhancing their marketing strategies.
• Developed consulting frameworks focused on industry perspectives and capabilities assessments, leading to tailored implementation plans.
• Collaborated with product sales teams to drive solution-based selling, resulting in increased client satisfaction and retention.

Sep 2010 – Dec 2012 · 2 yrs 3 mos · New Delhi , India

• Collaborated with CIOs and senior professionals to deliver custom market research projects, enhancing thought leadership.
• Managed end-to-end project lifecycle, ensuring adherence to budget and timelines while exceeding client expectations.
• Developed strong customer relationships, resulting in a 20% increase in repeat business for the consulting practice.

Jun 2006 – Aug 2010 · 4 yrs 2 mos · Bangalore , India

• After joining HP through campus placement, I held multiple roles across global business units for analytics delivery. In my final stint, I collaborated with key EMEA enterprise accounts and business operations teams to improve supply chain productivity and drive operational efficiencies at scale.