Apr 2022 – Jan 2024 · 1 yr 9 mos

• As the Head of Marketing and brand for the # 1 Loyalty SaaS platform, I reshaped the brand, lead marketing across global markets, and drive award-winning campaigns, positioning us among international leaders in loyalty and customer engagement. Winning over 20 international awards for the best loyalty programs for coveted brands like Shell, Domino’s Pizza, Jotun Paints and Puma!

Jul 2020 – May 2022 · 1 yr 10 mos

Jul 2015 – Jun 2020 · 4 yrs 11 mos · Bengaluru, Karnataka, India

• CHIEF OPERATING OFFICER
• Develop brand strategy & positioning, lead communication development and creative collaboration and nurturing client businesses.
• Oversee multi-country operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and vision.
• Drive client agendas, winning partnerships and managing the complexity & chaos of cross-functional teams to meet ambitious targets & deadlines.

Sep 2013 – Jun 2015 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Strategic business head driving direction Diageo’s luxury scotch portfolio for JWT. Other responsibilities including P&L, providing direction for teams and driving consistent revenue growth.
• Led the first ever Brand Vision work for one of the most iconic brand of Diageo
• Instrumental in the addition of the entire Luxury Scotch portfolio from Diageo to JWT
• Product development innovations on extending scotch to a wider audience
• Led all agency pitches for start-ups
• Brand Lead on the ITC gums
• Pitch lead on all start-up businesses.

Jun 2010 – Jul 2012 · 2 yrs 1 mo · Greater Chennai Area

• Business head operations managing the entire gamut of portfolio: Retailers with heavy media spends and presence. Adept in continuous campaign management and planning.
• Brands: Club Mahindra, UniverCell, Tulsyan Steel, Art Chennai, RmKV, Apollo Hospitals, Vijay TV, BharatBenz (Daimler), Helios & Matheson, Reynolds, GK Industrial Park, Parry Sugar, TVH Builders, Maxivision and Trivitron Healthcare.

Aug 2008 – Jan 2010 · 1 yr 5 mos · Greater Chennai Area

• Key client accounts: UniverCell, Club Mahindra, Tulsyan Steel, GM Pens, Parrys Sugar, TVH, Oriental Cuisines and Helios and Matheson.

Apr 2008 – Jul 2008 · 3 mos · Greater Chennai Area

• South Business head on Aircel Cellular
• Lead member of the nationwide team which leveraged the brand.

Apr 2006 – Apr 2008 · 2 yrs

• Business head driving retail branding and communication for Avesthagen (Health based cereal and snacks)
• LifeCell (India's first Stem Cell bank)
• Reynolds (Launched Sachin Tendulkar as the “Brand Ambassador” for Reynolds)

Mar 2005 – Mar 2006 · 1 yr

• Citibank assets and liabilities businesses
• Launches: Cash Back Home Loan campaign, Bill Pay campaign, Floating rate interest, re launched Personal loans and Loan Mela. CitiBusiness – SME business banking launch for APAC region. Citibank loans business from March 2005 and banking business from May 2005. Responsibilities included team management and planning and execution of media releases, direct marketing communication, and events for India and Asia Pacific.

Aug 2001 – Jun 2003 · 1 yr 10 mos · Greater Chennai Area

• Single-handedly  launched Airtel in Tamil Nadu and Kerala.
• Citibank assets and liabilities businesses
• Launches: Cash Back Home Loan campaign, Bill Pay campaign, Floating rate interest, re launched Personal loans and Loan Mela. CitiBusiness – SME business banking launch for APAC region. Citibank loans business from March 2005 and banking business from May 2005. Responsibilities included team management and planning and execution of media releases, direct marketing communication, and events for India and Asia Pacific.

Jan 1999 – Jan 2000 · 1 yr

• Joined as a management trainee. Launched India’s home brand Home Theatre system (BPL). Hand-picked by the GM to work on Airtel which was his pet project. Launched Airtel in Karnataka and Andhra Pradesh.