Koustav Chakraborty

Product Manager

Bengaluru, Karnataka, India10 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led go-to-market strategy for Fire TV India at Amazon.
  • Co-founded a profitable student food venture in four months.
  • Recognized at Amazon ACE Asia Pacific Competition.
Stackforce AI infers this person is a strategic marketer with expertise in e-commerce and business development.

Contact

Skills

Core Skills

Category ManagementE-commerceBusiness DevelopmentMarketingSales

Other Skills

Account ManagementAutomationBrand DevelopmentBrand ManagementBusiness PlanningBusiness-to-Business (B2B)CC++Channel Partner AssociationChannel Partner DevelopmentChannel PartnersChannel SalesCustomer EngagementsCustomer ServiceDelivery tracking

About

Strategic marketer with 8+ years building and scaling businesses across Amazon, Siemens and entrepreneurial ventures. I combine customer-first instincts, rigorous analytics and practical creativity—an approach sharpened at IIM Lucknow where I completed my MBA in Marketing. At Amazon I lead go-to-market and demand generation strategy for Fire TV India, and previously scaled the FMCG category for Amazon Retail, driving sustained category growth in a competitive marketplace. Earlier at Siemens I focused on B2B solution selling, stakeholder management and business development, which taught me how to close complex deals and align cross-functional partners. An entrepreneur at heart, I co-founded and grew a in-campus student food venture to profitability within four months. I was also recognized at the Amazon ACE Asia Pacific Competition, reinforcing my ability to apply analytical rigor and market intuition to complex business challenges. Core strengths: GTM strategy, product marketing, launch execution, growth marketing, digital commerce, category management, P&L ownership, cross-functional leadership, stakeholder management and analytics. I solve high-ambiguity problems and deliver practical, measurable outcomes. If you are working on product-led growth, marketing or e-commerce initiatives, let’s connect.

Experience

Amazon

3 roles

Senior Product Marketing Manager

May 2024Present · 1 yr 10 mos · On-site

Senior Category Manager

Promoted

Apr 2023May 2024 · 1 yr 1 mo · On-site

Category Manager

Apr 2020Apr 2023 · 3 yrs · On-site

Category ManagementGlobal E-CommerceE-Commerce ConsultingStrategyRetail Category ManagementE-Commerce

Indian institute of management, lucknow

3 roles

Founding Partner, Food Venture

Promoted

Jun 2019Mar 2020 · 9 mos

  • ₹ 2L+ avg. monthly sale | ₹3L+ total operating profits | Breakeven in 4 months | Managed workforce of 4
  • Headed inventory procurement, delivery tracking, & on-time payment with 10+ vendors across the city
  • Generated revenue worth ₹2.5L+ through 2k+ orders in 3-day annual IIM-L annual fest catering to 10k+ footfalls
  • Managed to serve 60+ distinct dishes with 50% less operating area vis-a-vis 3 other campus food joints
  • Jointly handled design, marketing & customer relations; communication with 900+ students, 50+ professors

Core Member, Public Policy Club of IIM Lucknow

Jan 2019Mar 2020 · 1 yr 2 mos

  • Responsible for generating interest in public policies through 4+ year-round workshops & competitions
  • Published ‘Abhimat’, a quarterly newsletter covering policy developments across multiple sectors

Head Of Placement Operations

Dec 2018Mar 2020 · 1 yr 3 mos

  • 1/2 handpicked out of 460+ students; SPOC for 650+ students to handle the placement process for 250 companies
  • Recruited & led 100+ member Operations Team across 6 verticals for final & summer placements

Amazon

Category Manager

Apr 2019May 2019 · 1 mo · Bengaluru, Karnataka, India

Prism - iim lucknow

Core Member

Aug 2018Mar 2020 · 1 yr 7 mos · Lucknow

  • Responsible for promoting students’ marketing acumen at IIM Lucknow through 10+ year-round workshops & competitions
  • Published ‘PRiSMags’, a semi-annual company-wise brand analysis journal with a circulation of 900+
  • Organized a 2-day national level marketing fest with participation from 25+ B-Schools across country

Siemens

Vertical Sales Professional

Jul 2015Jun 2018 · 2 yrs 11 mos · Pune

  • Led the ‘Global Online Enquiry and Query’ system for Pune | ‘All India No. 1 Automation Team’, integral member
  • Sales & Lead Development
  • Assigned as account manager of 50 original equipment manufacturers; annual potential of INR 100+ Mn
  • Spearheaded sales negotiation worth INR 4 Mn project order in automotive ancillaries line assembly sector
  • Exceeded the annual revenue target by 11% & product quantity target by 10% for FY17 for the automation sector
  • Liaised between product & technology teams to implement industry segment-specific sales strategies
  • Channel Partner Association
  • Budgeted, forecasted and analyzed business for 5 channel partners & 3 distributors for 3 fiscal years
  • Implemented channel partner policies, annual target settings & signings, pricing strategies and margins
  • Customer Engagements
  • Generated 35% market share of Siemens automation by successful pitch & conversion at F&B OEM
  • Formulated go-to-market strategies by organizing 10+ product promotion seminars targeting 15+ OEMs
  • Management Initiatives
  • Presented pilot project analysis to divisional VPs leading to pan-India sales tool revamp implementation
  • Implemented 3+ employee engagement activities under the ‘Great Place to Work’ initiative for Pune office
  • Training Lead
  • Spearheaded monthly sales & business review for 2 channel partners to boost opportunity funnels
  • Conducted 5+ technical trainings and workshops for 4 channel partners in automation & drives
  • Mentored 20+ engineers in partner teams in sales forecasting, product knowledge & conduct

Nelco limited

Technology Intern

May 2013Jun 2013 · 1 mo · Mumbai Area, India

  • 1. Modelled complete CCTV Surveillance System for a major thermal power plant in the country
  • 2. Designed and implemented Fire Alarm Security System for nuclear power plant using CAD tools
Sales & Lead DevelopmentChannel Partner AssociationCustomer EngagementsManagement InitiativesTraining LeadSales+1

Education

Indian Institute of Management, Lucknow

Master of Business Administration - MBA — Marketing

Jan 2018Jan 2020

University of Mumbai

Engineer's Degree — Electronics and Telecommunications Engineering

Jan 2011Jan 2015

Birla College of Arts Science & Commerce Birla College Road Kalyan

High School

Jan 2009Jan 2011

Sister Nivedita English School

SSC — Science and Mathematics

Jan 1999Jan 2009

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