Ayushi Dassani

Associate Consultant

India7 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Expert in crafting compelling product narratives.
Proven track record in B2B marketing strategies.
Strong background in internal communications and employee engagement.

Stackforce AI infers this person is a Product Marketing Specialist with a focus on B2B and internal communications.

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Skills

Core Skills

Product MarketingGo-to-market PlanningInternal CommunicationsCopywritingSalesEmployee EngagementContent Writing

Other Skills

Business-to-Business (B2B)Cohort ExecutionCommunication skillsCommunity OperationsContent MarketingContent StrategyCreativityCritical ThinkingData AnalysisData-driven Decision MakingGTM WorkflowsLinkedIn MarketingMarket ResearchOutreach SystemsPresentations

About

Hey there! 👋 I’m Ayushi, a Product Marketer obsessed with turning complex ideas into clear, compelling narratives. Whether it’s refining your messaging, positioning, or product strategy, I help brands make a lasting impact. I’ve worked with companies like Future AGI, EdgeVerve (Infosys), Intel, and more crafting stories that not only engage but also convert. I thrive at the intersection of language, UX, and strategy, making sure your audience actually gets what you do (and why they should care). Beyond work, I’m a comic book nerd, playlist curator, podcast junkie, and a wannabe runner—basically, I love great storytelling in all forms. If you want to sharpen your messaging (or just swap music recs), let’s connect at workwithayusshii@gmail.com.

Experience

Gopmm

Community & Cohort Ops (Consultant)

Oct 2025 – Present · 5 mos · India

Managing community operations, outreach systems, and cohort execution for GoPMM.
Supporting GTM + communication workflows to enhance learner experience and help scale the program.

Community OperationsOutreach SystemsCohort ExecutionGTM WorkflowsProduct MarketingGo-To-Market Planning

Freelance

Product Marketer + GTM Strategist

Feb 2023 – Present · 3 yrs 1 mo · Remote

I help B2B and AI-focused startups understand their users, define ICPs, and turn technical products into clear messaging and GTM-ready assets.
What I do (and how):
ICP & research – user calls, insight synthesis, pain → value mapping.
Messaging & positioning – value pillars, narratives, competitor angles.
GTM & launches – channel plans, release narratives, execution checklists.
Sales enablement – one-pagers, FAQs, pitch flow, objections.
Simple product copy – UI, web, and feature explainers.
Goal: Make products easier to understand, adopt, and trust.

Market ResearchContent StrategyProduct MarketingGo-To-Market PlanningData AnalysisProduct Strategy

Royal enfield

Internal Communications Executive

Nov 2020 – Oct 2022 · 1 yr 11 mos · Chennai, Tamil Nadu, India · Hybrid

● Crafted targeted internal communication plans to engage diverse employee segments & ignite passion for new launches
● Led creation of employee-facing content (videos, deep dives, quizzes) to enhance product knowledge & equip teams
● Personalised internal messaging & content based on user research & market insights, increasing product knowledge by 30%

Internal CommunicationsSenior Stakeholder ManagementPresentationsData-driven Decision MakingContent Strategy