Jun 2018 – Present · 7 yrs 9 mos

• On a mission to increase IFS’s visibility in order to attract and retain a loyal following and customer base. As the CMO I am responsible for IFS’s global marketing strategy, covering: brand, campaigns, communications, digital, events, and (most importantly) demand generation & customer retention.

Mar 2014 – Jun 2018 · 4 yrs 3 mos

Nov 2015 – Nov 2017 · 2 yrs · London, United Kingdom

• Hiver is a smartphone app that enables you to make the most of the time you spend networking. It automatically remembers each interaction you have (which is great if you're prone to forgetting names) so that you can connect with people and follow up effectively.
• Hiver also offers event organisers powerful data and analytics that can be used to manage and market an event, so that both sponsors and attendees have a productive event experience.
• Accolades:
• Exhibition News' Best Event Tech competition winner (February 2017)
• Google Campus Exchange 'Best of British' start-up (August 2016)
• Deloitte Institute of Innovation and Entrepreneurship Founders Award (November 2015)
• London Business School Incubator (September 2015-16)
• London Business School - New Technology Ventures Competition winner (March 2015)

Mar 2013 – Feb 2014 · 11 mos

• Created and effectively implemented the marketing strategy that launched BBM on iOS and Android in Europe. Significantly increased the number users and their level of engagement, in addition to establishing and promoting an ecosystem of top-tier brand partners who launched BBM Channels.

Sep 2012 – Mar 2013 · 6 mos

• External and internal comms remit for BlackBerry in Europe, Middle East & Africa. Additional responsibilities included creating and launching the company’s first global advocacy programme, the comms plan for BlackBerry 10, and activating BlackBerry's F1 partnership with MercedesAMG.

Jun 2010 – Sep 2012 · 2 yrs 3 mos

• Grew and managed a talented team across South East Asia, Korea and Japan, covering corporate and internal comms, consumer, celebrity and trade PR, as well as BlackBerry’s online persona in the region.

Jul 2008 – Jun 2010 · 1 yr 11 mos

• Focus on generating positive coverage throughout the traditional and social media that influenced large & small businesses as well as public sector organisations across EMEA to buy BlackBerry.

Aug 2003 – Jul 2008 · 4 yrs 11 mos · United Kingdom

• Designed and delivered strategic integrated communication campaigns for clients predominantly in the technology and telecoms space, including: Google, Thales, Pantone as well as many start-ups.

Jan 2001 – Jan 2002 · 1 yr · Stuttgart, Germany

• Managed the creation and production of marketing collateral, web presence and tradeshow support for a portfolio of telecom measurement products that won “best new infrastructure product” at CeBIT 2002.