Oct 2020 – Present · 5 yrs 5 mos

• India is amongst the fastest growing FinTech markets in the world. The Indian consumers’ adoption of digital and mobile platforms to access various financial products and services has been on the rise since past few years.
• With the intent to work with all stakeholders including the consumers, regulators, policymakers to proactively evolve consumer-centric practices in the Indian Fin-Tech digital lending space, group of founding members of FinTech companies have formed a *not-for-profit industry body - “Fin-Tech Association for Consumer Empowerment” (“FACE”).*
• The members of FACE comprises of the founders of the leading digital lending platforms, EarlySalary, KreditBee, Kissht, CashE, and LoanTap.

Jan 2013 – Sep 2015 · 2 yrs 8 mos · Mumbai

May 2011 – Jan 2013 · 1 yr 8 mos

• Lead the company’s marketing activities including strategic brand building and govern the company’s media and PR activities.
• Policybazaar.com is the largest online insurance aggregator in India and is a Info Edge (Naukri.com) & Intel Capital invested company.

Jul 2004 – May 2011 · 6 yrs 10 mos

• Marketing & Corporate Communication
• Job description
• Market strategy and planning for consistently improving market share
• Brand management and communication for Bajaj Allianz group in India.
• Market research and customer intelligence to build targeted offers to relevant customer segments and monitor brand performance at an overall level.
• Develop and execute marketing campaigns for both corporate brand and products.
• Drive efficient media planning and execution and manage large marketing budget of close to INR 800 million
• Oversee PR and Corporate communication for the group.
• Oversee loyalty platform, wellness program and other core marketing programs to improve customer retention and loyalty.
• Drive cross sales programs for health insurance for the company.
• Lead a team of 15 people in marketing to deliver better performance and efficiencies.
• Initiate and drive 360 degree marketing campaign including above and below the line marketing activities.
• Reporting to - CEO and Country Manager; Excellence Award Winner 2006 for outstanding performance

Jul 2004 – Apr 2011 · 6 yrs 9 mos

• Brand management and communication for Bajaj Allianz in India.
• Develop and execute marketing campaigns for brand as well products.
• Drive efficient media planning and execution and manage a large marketing budget.
• Oversee PR and Corporate Communication for the group.

Jan 2004 – May 2011 · 7 yrs 4 mos

May 2001 – May 2002 · 1 yr

• Job description
• Leader of 14 member team catering to overseas clients for Dell Computers remote hardware support - SDIP, L2 TSA
• Managed customer queries and complaints.
• Auditing and monitoring team members for quality standards.
• Awarded for the highest rating for Customer Satisfaction & First Time Resolution at Spectramind quarterly review.