Amy Alba

Director of Engineering

Atlanta, Georgia, United States28 yrs experience

Key Highlights

  • Achieved 98.9% client retention rate.
  • Exceeding annual sales quota by 214% in 2020.
  • Established strategic partnerships with top-tier media clients.
Stackforce AI infers this person is a SaaS and AdTech expert with strong leadership in media and entertainment.

Contact

Skills

Core Skills

Media Supply ChainGo-to-market StrategyAdvertisingMonetizationLeadershipProduct ManagementStrategic PartnershipsMarketingBrand ManagementSalesCustomer SuccessProject ManagementBusiness OperationsMarketing StrategyManagement

Other Skills

Ad TechBrand DevelopmentBroadcastBusiness Process ImprovementContract NegotiationData AnalysisDemand Side PlatformDigital Advertising SalesDigital MarketingEvent PlanningExecutive PresentationsExecutive ReportingExecutive-level CommunicationFacebook MarketingFashion

About

I am an Executive GTM Leader, and Strategic Consultant with domain expertise in the entertainment and media technology sector, focused on advertising, media, data insights and AI. I have successfully led and managed large-scale complex IT projects, business operations, Advertising technology platforms, and SaaS product development, and established strategic partnerships for top-tier media clients like Disney, NBCU, Paramount, Fox, Hulu, WarnerDiscovery, and AMCN. I am also a certified Project Management Professional (PMP), a Certified Product Marketing Manager (CPMM), and an Honored Listee by Marquis Who's Who. As the Vice President of Strategic Services and Partnerships at Channel Media Solutions, I co-managed 40+ IT consultants and achieved 98.9% retention. I also led the strategic marketing and rebranding of CMS, and expanded the business by connecting industry relationships and creating strategic partnerships with clients and solution providers. At AdTech Companies like Operative and WideOrbit, I achieved customer success with 94% of annual contract renewals and exceeded my annual sales quota by 214% in 2020 via upselling and cross-product expansions. My mission is to drive growth and innovation in any industry via emerging technology and data-driven solutions while leveraging my strategic and analytical approach, creative and digital content creation skills, executive reporting and presentation skills, and a people-first and empathetic leadership style. I am passionate about advocating and enhancing the culture of inclusion and diversity and being a positive, collaborative, and resilient problem-solver.

Experience

Capgemini

2 roles

Director - Head of Media Practice, Insights & Data

Aug 2025Present · 7 mos · United States

GTM Executive - Head of Media Practice, Insights & Data

Oct 2023Oct 2025 · 2 yrs · United States

  • Leading Industry Expertise in Media & Entertainment AdTech and Media Supply Chain Technology, contributing to Capgemini Thought leadership and engagement in Industry Events as keynote, panel speakers or moderator at events like Cannes Lions, Amazon Re-Invent, NYC AdWeek, Coalition for Innovative Media Measurement Summits, etc.
  • Partnering with Client Partners for Advisory and consultative sales cycles to clients within Media & Entertainment, Tech & Digital, Social Media, Retail Media, Commerce Media, CPG/Retail/Brand Advertisers.
  • Establishing the Media Practice, including GTM and Delivery, within Capgemini's Insights, Data Science & AI business unit and collaborating on transversal industry solutions for the customer-first practice.
  • Creating the core AdTech and Media team focusing on measurement innovations, monetization and data platforms, AdTech and AI maturity advisory, and ad platform maximization for AI enablement.
  • Developing offers for AI-driven insights for personalized omnichannel Customer Experiences, effective and efficient campaign delivery, GenAI optimizers for automating media planning and operations, AI Predictive Analytics for Ad Sales Inventory and Revenue Management.
Media supply chainThought LeadershipMonetizationAdvertisingExecutive-level CommunicationGo-to-market Strategy+2

Coalition for innovative media measurement (cimm)

Advisory Committee Member

May 2024Aug 2025 · 1 yr 3 mos

Catalyst innovation agency (ciagency)

Executive Advisor

Feb 2023Oct 2023 · 8 mos · United States · Remote

Media supply chainLeadershipMarket ResearchSocial Media MarketingWebsite DevelopmentContract Negotiation+16

Channel media solutions

Vice President of Strategic Services & Partnerships

May 2021Jan 2023 · 1 yr 8 mos · New York, New York, United States · Remote

  • Leading marketing and sales, strategic services, and partnerships at Channel Media Solutions. Alongside the CMS leadership team, Co-managing 40+ IT consultants and major broadcast media clients including Disney, NBCU, ViacomCBS, Fox, AMC Networks and more.
  • Advocating and enhancing the company’s culture of inclusion and improved internal communication. Heavily focused on strategic marketing through rebranding and modernizing of CMS to attract new talent to grow our media, adtech, digital and data science teams.
  • Business Development by connecting industry relationships to create strategic partnerships with clients and solution providers for CMS. Expanding current business relationships with technology solution providers and driving revenue opportunities for current and prospective clients.
  • https://www.channelmediasolutions.com
LeadershipMarket ResearchStrategic PlanningSocial Media MarketingSalesWebsite Development+24

Operative

VP Product & Account Management: TV Networks

Aug 2019Apr 2021 · 1 yr 8 mos · Atlanta, New York

  • Managing top tier Network/Media Clients, focused on revenue growth, strategic partnerships, product strategy, analysis of Market trends and solving Network client needs.
  • 98.9% retention with +54% of annual contract renewals targets with upsells and increased product usage equal to $23M in annual reoccurring revenue. Hit 214% of 2020 Annual Sales Quota by Q3.
  • Co-Led commercial account management, customer success of Network TV Accounts including...
  • Top Media Strategic Partners: Fox, Disney, ViacomCBS
  • Streaming AVOD & SVOD providers: Hulu, Paramount+, CBS All Access, Disney Streaming
  • Premium Content providers: Showtime & Starz,
  • Niche Market Networks: TVOne and Fuse.
  • Collaborate with Product & Marketing to create Executive Presentations of Go To Market strategies for data driven, ad sales convergence and ML/AI content optimization via Operative's SaaS Solutions.
  • Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers. Operative gives media companies the power of an open, data-driven and highly configurable architecture that works across all linear, digital, and cross media and converged deals, thanks to the recently released AOS platform. A trusted partner to top global media, more than 300 companies across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative. More than $40B in ad revenue is managed through our platform annually.
Media supply chainLeadershipMarket ResearchStrategic PlanningSalesContract Negotiation+15

Wideorbit

Key Client Delivery Leader-Senior PM (Director)

Apr 2013Aug 2019 · 6 yrs 4 mos · Remote

  • Managed large scale, multi product integration, custom development, and complex client projects for major cable networks.
  • Drafted and executed Statements of Work (SOWs)/Project Contracts in collaboration with clients, legal, and sales teams.
  • Enlisted multiple teams, partner consultants, and company resources to ensure successful project completion.
  • Presented and led weekly status meetings, monthly and quarterly project update presentations.
Media supply chainLeadershipContract NegotiationSoftware Project ManagementManagementAdvertising+9

Ms lady couture, llc

Chief Executive Officer

Jul 2011Apr 2013 · 1 yr 9 mos · Atlanta Metropolitan Area

  • In my role as the Chief Executive Officer at Ms Lady Couture, LLC, I utilized my expertise in business, marketing, law, fashion, and technology to create a successful online shopping experience for original designed leather handbag collection. This involved leading a team of employees and contractors, managing marketing events for philanthropic causes, and building social media campaigns with a reach of over 1.1 million viewers. My efforts resulted in increased brand recognition and sales, as well as support for various charities and organizations.
  • Developed a comprehensive business plan and strategy to attract investors and sales reps.
  • Managed a team of employees and contractors, overseeing all aspects of the business from marketing to production.
  • Organized and executed successful marketing events to support philanthropic causes, raising funds for various charities and organizations.
Project ManagementManagementBusiness OperationsBusiness Process ImprovementEvent PlanningProgram Management+1

Turner (turner broadcasting system, inc)

2 roles

Project Manager- IT

Promoted

Feb 2010May 2013 · 3 yrs 3 mos

  • Technology Project Manager in the Enterprise Applications Department at Turner Broadcasting focused on applications using Nielsen Ratings Data and applications to support Turner Network Sales.
  • Project Manager within the AMPT (audience & multi-platform technologies) group at Turner Broadcasting. (Technology, Strategy & Operations) resource and financial management of software application development projects for traffic, ad sales, strategic planning, business intelligence applications, research & development. Managed over 10 million in project financials, including budget approval submissions, tracking and forecasting project budgets through Clarity (project management application)
Media supply chainProject ManagementSoftware Project ManagementAdvertisingBusiness Process ImprovementProduct Management+4

Operations Manager & Projects (Director-Legal Department)

Jun 2005Feb 2010 · 4 yrs 8 mos

  • Managed daily business operations of the legal department for Turner Broadcasting including recruiting, onboarding, and daily operations across multiple office locations 250+ employees.
  • Led project management for legal library subscriptions, office moves, and department events.
  • Trained and coordinated new legal applications or solutions like MacPac and Adobe Professional.
Project ManagementSoftware Project ManagementAdvertisingBusiness Process ImprovementProduct ManagementProgram Management+3

Borofsky, amodeo-vickery & bandazian

Legal Administration/ operations management

Jan 2003Jan 2005 · 2 yrs · On-site

  • Managed day-to-day operations at Borofsky, Amodeo-Vickery & Bandazian, coordinating office events and calendars.
  • Assisted in migrating office documents from Wordperfect to Microsoft Office, training employees on the conversion process.
  • Created marketing materials for information seminars, supporting the legal team in general practice, estate law, personal injury, and more.
Market ResearchMerchandisingSocial Media MarketingSalesWebsite DevelopmentContract Negotiation+13

Various retailers- skinmarket, aldo and express

Retail Manager, Regional Trainer

Jan 2000Jan 2003 · 3 yrs

  • Retail Management, Sales, Marketing, Team Leadership, Regional Trainer for new store openings, Scheduling Employees, Hiring and Training Employees, etc.
Website DevelopmentManagementBusiness OperationsBusiness Process ImprovementProgram Management

Lattitude 44

Office Manager- Direct report to CEO

Jan 1997Jan 2000 · 3 yrs

  • Managed office operations for a fashion merchandising company, assisting CEO and VP in all aspects of business, marketing, sales, and operations.
  • Negotiated contracts with vendors, created product designs and samples, and managed logistics for order fulfillment.
  • Developed and maintained MS Access database, product catalog, and website for Lattitude 44.
SalesManagementFashionBusiness OperationsBusiness Process Improvementfashion merchandising

Education

The George Washington University

Masters — IT Project Management

Jan 2009Jan 2010

Clayton State University

Bachelors of Arts

Jan 2007Jan 2010

Bauder College

Business Administration — Management

Jan 2005Jan 2007

Mount Washington College

Paralegal — Paralegal sciences

Jan 2003Jan 2005

Southern New Hampshire University

Fashion merchandising — Fashion Merchandising

Jan 2000Jan 2001

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