Amy Alba — Director of Engineering
I am an Executive GTM Leader, and Strategic Consultant with domain expertise in the entertainment and media technology sector, focused on advertising, media, data insights and AI. I have successfully led and managed large-scale complex IT projects, business operations, Advertising technology platforms, and SaaS product development, and established strategic partnerships for top-tier media clients like Disney, NBCU, Paramount, Fox, Hulu, WarnerDiscovery, and AMCN. I am also a certified Project Management Professional (PMP), a Certified Product Marketing Manager (CPMM), and an Honored Listee by Marquis Who's Who. As the Vice President of Strategic Services and Partnerships at Channel Media Solutions, I co-managed 40+ IT consultants and achieved 98.9% retention. I also led the strategic marketing and rebranding of CMS, and expanded the business by connecting industry relationships and creating strategic partnerships with clients and solution providers. At AdTech Companies like Operative and WideOrbit, I achieved customer success with 94% of annual contract renewals and exceeded my annual sales quota by 214% in 2020 via upselling and cross-product expansions. My mission is to drive growth and innovation in any industry via emerging technology and data-driven solutions while leveraging my strategic and analytical approach, creative and digital content creation skills, executive reporting and presentation skills, and a people-first and empathetic leadership style. I am passionate about advocating and enhancing the culture of inclusion and diversity and being a positive, collaborative, and resilient problem-solver.
Stackforce AI infers this person is a SaaS and AdTech expert with strong leadership in media and entertainment.
Location: Atlanta, Georgia, United States
Experience: 28 yrs
Skills
- Media Supply Chain
- Go-to-market Strategy
- Advertising
- Monetization
- Leadership
- Product Management
- Strategic Partnerships
- Marketing
- Brand Management
- Sales
- Customer Success
- Project Management
- Business Operations
- Marketing Strategy
- Management
Career Highlights
- Achieved 98.9% client retention rate.
- Exceeding annual sales quota by 214% in 2020.
- Established strategic partnerships with top-tier media clients.
Work Experience
Capgemini
Director - Head of Media Practice, Insights & Data (7 mos)
GTM Executive - Head of Media Practice, Insights & Data (2 yrs)
Coalition for Innovative Media Measurement (CIMM)
Advisory Committee Member (1 yr 3 mos)
Catalyst Innovation Agency (CIAgency)
Executive Advisor (8 mos)
Channel Media Solutions
Vice President of Strategic Services & Partnerships (1 yr 8 mos)
Operative
VP Product & Account Management: TV Networks (1 yr 8 mos)
WideOrbit
Key Client Delivery Leader-Senior PM (Director) (6 yrs 4 mos)
Ms Lady Couture, LLC
Chief Executive Officer (1 yr 9 mos)
Turner (Turner Broadcasting System, Inc)
Project Manager- IT (3 yrs 3 mos)
Operations Manager & Projects (Director-Legal Department) (4 yrs 8 mos)
Borofsky, Amodeo-Vickery & Bandazian
Legal Administration/ operations management (2 yrs)
Various Retailers- SkinMarket, Aldo and Express
Retail Manager, Regional Trainer (3 yrs)
Lattitude 44
Office Manager- Direct report to CEO (3 yrs)
Education
Masters at The George Washington University
Bachelors of Arts at Clayton State University
Business Administration at Bauder College
Paralegal at Mount Washington College
Fashion merchandising at Southern New Hampshire University