Mayank Jain

CEO

Delhi, India12 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving product innovations and revenue growth.
Proven track record with major brands like Apple and Philips.
Strong background in programmatic advertising and digital strategy.

Stackforce AI infers this person is a MarTech expert with a focus on digital advertising and product management.

Contact

Skills

Core Skills

Digital StrategyProduct ManagementProgrammatic AdvertisingDigital Marketing

Other Skills

AdvertisingAdvertising OperationsAffiliate ManagementAffiliate MarketingAppnexus ManagementCampaign ManagementDisplay AdvertisingE-commerceEmail MarketingGo-to-Market StrategyGoogle AdwordsLead GenerationMedia PlanningOnline AdvertisingPPC

About

> Advertising and media professional, And the last stint was with Dentsu Aegis Network as Group Head - Media. At Shortpedia, I am responsible for the Company's Product Innovations & Drive Revenue at the same time. > Having a keen understanding of Digital platforms, AI, and Programmatic advertising to create world-class advertising products at Shortpedia. > Leveraging my experience of digital strategist for big brands like Apple & Philips, helping the team to create a better advertising experience and user engagement on the app.

Experience

Zeematics

Chief Business Officer

Jan 2022 – Present · 4 yrs 2 mos · Gurugram, Haryana, India · On-site

Zeematics is a programmatic advertising firm that specializes in helping brands connect with their target audience through data-driven strategies and innovative marketing solutions. With a track record of delivering exceptional results for their clients, Zeematics is a trusted partner in the world of programmatic advertising

Go-to-Market StrategyAdvertisingDigital MarketingDigital StrategyAdvertising OperationsProgrammatic Advertising

Auto42

Chief Product Officer

Jan 2022 – Present · 4 yrs 2 mos · New Delhi, Delhi, India · On-site

Shortpedia

Chief Product Officer

Nov 2019 – Present · 6 yrs 4 mos

> Responsible for the Company's Product Innovations & Drive Revenue at the same time.
> Content is a very interesting space and the sky is the limit. In this world of clutter, it is difficult to find credible and authentic information; we at Shortpedia are absolutely committed towards authenticity while evolving every day to cater to our dynamic audiences.
> We are driving at fresh handpicked content, clutter-free environment, and phenomenal user experience. Much like our audience, we are a very restless team so we are continuously experimenting and evolving.

Product InnovationsRevenue GenerationDigital StrategyProduct Management

Isobar

2 roles

Group Head - Media & Operations

Promoted

Apr 2018 – Oct 2019 · 1 yr 6 mos · Gurugram, Haryana, India

> Digital Strategist & Planning For Brands - Apple, OnePlus, Mark and Spencer
> Working closely with Media Buying Team to achieve the brand's desired goals.

Manager - Ad Operations

May 2016 – Mar 2018 · 1 yr 10 mos · Gurugram, Haryana, India

> Managed Clients: Adidas, Reebok, Philips, Toshiba, MyGov & Apple
> Campaign end to end execution
> Dealing with Publisher to streamline the campaign as per their target.
> Ad Serving Platform: DCM ( DoubleClick Campaign Manager ), Sizmek
> Developed Reporting Excel tools for the team to expedite the work.
> Training on Programmatic & RTB Process
> Developed one website ( http://digitools.in/ ) for the Ad-Ops team to check the Banner Tags, Simple Text Manipulation & Landing Page tools.

Xapads media private limited

Manager - Ad Operations

May 2015 – May 2016 · 1 yr · Noida, Uttar Pradesh, India

International Team :
> Managed 100 MN Daily Traffic (RTB Request) comes from various exchanges & Ad networks, Optimized it for the better revenue from them.
> Trafficking Video/Mobile/Display Campaigns. Do the Data Analysis, reporting, and analyzing trends for media planning and reporting.
> Managing the Pop Traffic (Arbitrage).
> RTB & Exchanges: AdSpirit, Appnexus, ADK2.
> Training on Appnexus for Operation Team.
Domestic Team :
> Managed various campaigns(Branding & Performance both)for clients like Paytm, Shopclues, Abof, American Swan,etc.
> Ensure campaign targets are met by buying inventories from various exchanges (Appnexus) & direct Publishers.
> Monitoring the progress of campaigns to generate weekly performance.
> Ad Serving Platform: Zedo, HasOffer, Cake.
> Identify and resolve all creative and technical related issues.

5 media group plc uk

Sr. Ad Operations Manager

Sep 2013 – Apr 2015 · 1 yr 7 mos · United Kingdom

Advertising Operations Manager For 5 Media Group, Working for 888 Media.
> Leading Ad Operation team & helping them in technical & Business Issues.
> Managing New Advertiser & Publisher, New business relationship with international publisher / Network Accounts
> Trafficking Display, Mobile, and Video Campaigns.
> Media Buying & Planning for adding different traffic sources to the campaigns.
> Managing APPNEXUS Exchange.
> Ad Testing ( Macros, Click & Impression Trackers, Pixel Firing)
> Analyse data to reduce the discrepancy & Optimize Campaign Performance.
> Ad Ops Tools ( Charles, Fiddler & HttpWatch): Monitor profoundly campaigns incongruities & Troubleshoot issues with internal campaign management & client.
> RTB Exchanges: Appnexus, Turn.
> Adserving Platform: Adzerk, HasOffer.